In this episode of The Fix: A Trades Conversation, Mark Hedstrom, CEO of Skilled Careers Coalition, shares his journey and the mission of his organization to inspire, connect, and convert young talent into skilled careers. He discusses the challenges of attracting youth to the trades, the importance of destigmatizing skilled careers, and how the coalition leverages partnerships, marketing, and youth-led content to drive engagement. Mark highlights the success of initiatives like Skills Jam, which creates authentic, engaging content to inspire the next generation of skilled workers, and emphasizes the need for collaboration among industry leaders to create a unified approach to workforce development.

Learn more about Skilled Careers Coalition at skilledcareers.org and Skills Jam at skillsjam.com

Follow Skilled Careers Coalition on LinkedIn, and Skills Jam on Instagram and TikTok.