This episode features a full-circle moment as Dustin welcomes Hector Santiesteban, the founder of Amplafy Media and the original producer of this very show. Hector shares his journey from sales and internet marketing to building a thriving podcast production company that emphasizes profitability over vanity metrics. Together, they explore the foundational principles of podcasting success, Hector's 3 Ps framework—platform, perspective, and product—and how to leverage these elements to create a podcast that drives real business results. Packed with insights and advice, this discussion is a must-listen for entrepreneurs and thought leaders looking to amplify their voice and impact.

Chapters

• 00:00:00 - Transforming B2B with a Human Touch
• 00:00:43 - Who Is Hector Santiesteban?
• 00:01:28 - From Selling Knives to Amplifying Voices
• 00:02:14 - How Amplafy Media Came to Life
• 00:03:24 - Overcoming Podcasting Hurdles
• 00:05:15 - Where Podcasting Meets Business Growth
• 00:08:49 - Why Profitability Should Be Your Priority
• 00:11:08 - The Great Debate: Guesting vs. Hosting
• 00:18:22 - Bridging the Gap: Turning Listeners into Leads
• 00:25:38 - AI's Role in Podcasting Today
• 00:29:39 - Unlocking the Value of Solo Shows
• 00:30:19 - Creating Smarter Content with AI
• 00:31:09 - The Changing Landscape of Podcasting
• 00:32:51 - What Amplafy Media Brings to the Table
• 00:41:12 - Demystifying the 3 P’s of Podcast Profit
• 00:48:20 - Aligning Podcasting with Your Business Goals
• 00:51:52 - The First Steps to Starting Strong
• 00:55:44 - Parting Advice and Hector’s Final Words

Links and Resources

• Hector on LinkedIn
• Amplafy Media
• Links to Hector’s Podcasts and More
• Dustin on LinkedIn
• 7 Figure Leap

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