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34. The Framework Advantage: Brand Your Method to Stand Out & Scale
Episode 3413th August 2025 • Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants • Annie Franceschi | Brand + Business Strategist
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Here’s the thing about standing out as a coach or consultant: it’s not about posting more generic content. It’s about becoming known for methods and frameworks people remember, repeat, and refer.

That’s exactly what branding frameworks can do for your business.

In this episode — Part 1 of my "Find Your Frameworks" series — I’m breaking down what frameworks really are, why they’re your secret weapon for scaling your practice, and how to start spotting the ones you already have.

You’ll hear real-world examples from my clients, colleagues, and my own work that show the incredible staying power of clear, repeatable methods, metaphors, and memorable phrases - all the gold ready to be found in your current body of work!

🎯 You'll Discover:

  • The 3 big benefits of a branded framework: authority, scalability, and being more referable
  • My “3R Rule” to test if your framework is worth branding
  • The simple definition of a branded framework (and the many names it can go by)
  • How my clients have turned one good idea into books, keynotes, and entire businesses

🎧 Find Your Frameworks Series

This is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem:

🎧 RELATED EPISODES:

Episode 12: Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates (My Package Your Process™ Approach)

Episode 14: The "One Client" Value Ladder: A Smarter Way to Simplify Marketing (The concept I once called the Streamlined Service Value Ladder)

Episode 6: Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (The Establish Yourself® Framework, E.S.T.)


👋 YOUR FREE CONSULTATION:

Ready to package your expertise into clear, memorable frameworks?

Book a free consultation with me today to explore how to turn your ideas into a signature methods that stand out and scale → https://www.greateststorycreative.com/consult

#frameworks #brandyourmethod #coachlife #consultingbusiness #businessgrowth #scaleyourbusiness #brandingclarity #establishyourself

🎙️ FEATURED EXPERTS:

💫 MOMENT OF MAGIC:

  • An incredible framework I'm leveraging in my personal life: Family of Origin Roles from Dr. Alexandra Solomon of the "Reimagining Love" Podcast
  • Try the free Family of Origin Roles Quiz

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