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Is Valentine’s Day Romantic or Just an Obligatory Hallmark Holiday?
Episode 799th February 2022 • This Shit Works • Julie Brown
00:00:00 00:09:11

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We know St. Valentine as the Patron Saint of Love, but he was also the patron saint  beekeeping, fainting, and the plague. Doesn’t that just ooze romance?

Studies show that there is some serious polarization around valentines day. Almost half of Americans describe Valentine's Day as "overrated," yet another 43 percent call it "romantic."

Listen in for a little history of Valentine's Day and to learn the 3 reasons why people like me (and almost half of Americans) don’t particularly care for Valentine's Day.

Drink of the Week: Cupid’s Miss

https://cravelocal.com/food-drink/toast-the-single-life-with-these-anti-valentines-day-cocktails/

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Julie Brown:

Website- ​https://juliebrownbd.com/

Instagram- ​https://www.instagram.com/juliebrown_bd/

LinkedIn- ​https://www.linkedin.com/in/julie-brown-b6942817/

Youtube- ​https://www.youtube.com/channel/UCIwWVdayM2mYXzR9JNLJ55Q


Research

https://www.psychologytoday.com/us/blog/your-future-self/201702/the-romance-boycotting-valentines-day

https://www.huffpost.com/entry/why-you-should-boycott-va_b_9178750 

https://medium.com/@wendybythesea/boycott-valentines-day-eb499e17db2d

https://www.livescience.com/64750-why-we-hate-valentines-day.html

Transcripts

Julie:

My birthday is March 8th.

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International women's day.

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It's an appropriate birthday for me.

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Don't you think?

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Well, what you might not know is that my original due date, the day that I was

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supposed to be born on was February 14th.

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Oh, it was like, even in utero, I was like, no fucking way.

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Valentine's day.

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That shit ain't happening.

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Welcome to episode 79 of this shit works.

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I'm your host, Julie Brown.

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And today I am discussing why I personally boycott Valentine's day.

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Because I think it's ups.

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This episode is sponsored by Nickerson, a full service branding,

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marketing PR and communications agency with team members in Boston,

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bus Angeles, Miami and New York city.

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Visit them at Nickerson C O S.

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Dot com Now.

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Before you get all huffy puffy about why.

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I don't celebrate or even like, Valentine's day.

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Do you actually know anything about Saint Valentine for which the day is named?

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According to history.com.

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The Saint we celebrate on Valentine's day is known officially

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as Saint Valentine of Rome.

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In order to differentiate him from the dozen or so other Valentines that made

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it on the list you see apparently Valin tennis was a very popular moniker between

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the second and eighth centuries, a de.

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The most popular and officially recognized story by the Roman Catholic church is

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that Saint Valentine is known to be a real person who died around 80 to 70.

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However, His true identity was questioned as early as 84, 96 and

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one account from the 14 hundreds.

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Describes Valentine as a temple priest who was beheaded near Rome by the emperor.

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Claudius the second for helping Christian couples wed.

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Even though this has never been proven in quick, quite

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literally be a work of fiction.

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This story, this particular story.

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Is why he has been named the patron Saint of love.

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What the old hand-me-downs stories usually leave out of this tale is that St.

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Valentine is also the patron Saint of.

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Beekeeping.

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Fainting.

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And the plague.

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Love and beekeeping.

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Great.

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Fainting in the plague.

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Not so great.

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Now.

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If you know me, you know, I'm not a mushy.

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Emotional person, but that does not mean that I do not love, love.

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I do.

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And I love acts of love.

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But I don't like is artificial media and advertising induced pressures to make

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a big display of your love display of which is not even for the other person,

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is to fulfill some bullshit idea of what love is supposed to look like.

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That's not romantic.

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That's the opposite of romantic.

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Because of the hoopla that surrounds Valentine's day, it becomes easy to

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judge our partner's level of affection for us based on what kind of display

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he or she puts on for us on that one.

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Very.

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Over-hyped and commercialized day.

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I prefer to see romance in the small everyday acts of love

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that happened all year round.

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You want to know what I find romantic?

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When Chris cleans my car off for me before work, when it snows so that I don't

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have to get cold and wet before work.

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Or when he knows that I've been grocery shopping and here's my car in the driveway

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and comes out and grabs the groceries.

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So I don't have to carry them inside.

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Or when he builds res planter beds in the garden, so that the rabbits can't reach

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my vegetable plants, fucking rabbits.

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I will Elmer Fudd your fucking ass.

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Hm.

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Moving on Love is when you have a hard day.

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And all you need is someone listen to you without judgment.

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Or opinion.

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I mentioned in a previous episode that Chris and I met in January,

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our first date was February 2nd.

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We liked each other, obviously.

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So there was clearly going to be a second date.

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And that date was going to fall precariously close to Valentine's day.

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So I let Chris know that if he pulled any Valentine's day bullshit

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on our second date or on the actual Valentine's day itself, right after.

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That indeed.

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There will be no third date.

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He didn't know what to make of this.

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His response was, are you fucking with me?

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Is this some sort of test.

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No, I'm not fucking with you.

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I said, and maybe this is some sort of test to see if you'll actually

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listen to me, but I don't think so.

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I just don't want any of that Valentine's day malarkey.

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Is that okay?

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He was not only confused.

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He was petrified.

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Petrified that I wasn't being serious.

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And this was really some sort of stupid test about like what he was

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going to do when Valentine's day.

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I mean, he had only known me for less than two weeks at the time.

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He hadn't yet learned how matter of fact I am and how I very,

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very, really fuck with people.

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But what he did soon learn.

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Is that one of my favorite days of the year.

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Is February 15.

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When all the Valentine's day candy is 75% off.

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And if he wanted to go and get a huge ass haul of 75% off chocolate and candy.

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That.

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That is something I could get behind.

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Listen.

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I'm not judging you.

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If you like, and look forward to Valentine's day.

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I have friends who thoroughly enjoy celebrating it.

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You know who you are right now, listening to this episode.

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In your car.

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Studies show that there is some serious polarization around Valentine's day.

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Almost half of Americans describe Valentine's day as overrated,

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according to a 2017 survey still.

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Another 43% called it romantic.

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Life science.com explains three reasons why people like me and

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almost half of Americans don't particularly care for Valentine's day.

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They are.

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One, we are rebels.

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Yes.

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You heard that right?

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In marketing, there's a notion called resistance theory.

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Basically, if people feel like they're being asked to comply with

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the prescribed pre-packaged behavior.

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They're unlikely to do so.

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Too.

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You're not comfortable with relationships.

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Uh, 2014 study surveyed, coupled up individuals about how Valentine's

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day impacted their assessments of their own relationships.

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The researchers focused on a concept called attachment.

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Which is rooted in research on parent child interactions.

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Attachment avoidance turned out to be key for how people

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experience their relationship in context to Valentine's day.

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I don't know if I'm reading too much into this, but it's looking

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like I can blame my absentee bother from my Valentine's day avoidance.

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And three.

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You're being a little melodramatic right now.

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Uh, 2010 study of emotional anticipation ask participants to

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report how they were likely to feel about Valentine's day in mid January.

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On February 16th, the same participants were again asked about Valentine's

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day, this time reporting how they actually felt about the holiday.

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Across the board participants overestimated how intensely

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they'd feel about the holiday.

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Data's believed they feel more positive about Valentine's

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day than they actually did.

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Non daters thought they'd feel more negative.

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In fact, after the day passed, it turned out that both daters and singles.

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Feld about the same on Valentine's day.

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So.

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Like everything else.

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Valentine's day.

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Shall pass you choose to celebrate it.

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Or not celebrated.

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It's up to you.

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There is no right or wrong answer.

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For the cocktail, a little weak, I headed to the Google machine to look up.

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cocktails and the internet did not disappoint.

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There were a ton of them.

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I picked one because I liked the name and I had the ingredients on hand.

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It's called.

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Cupid's miss.

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Here's what you're going to need.

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Five ounces of sparkling wine.

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A half an ounce of sham board.

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And half an ounce of grand Marnay.

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What you're going to do is you're going to take a champagne flute, and

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you're just going to combine all of the ingredients into the champagne

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flute, and you're going to garnish it with blackberries and an orange peel.

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All right friends, that's it for this week.

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Let me know what side of the debate you stand on.

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Are you with the 50% of Americans that do not like Valentine's day?

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Where are you with the 43%?

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That's still think it's romantic.

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If you like what you heard today, please leave a review

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and subscribe to the podcast.

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Also, please remember to share the podcast with your friends to

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help it reach a larger audience.

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Until next week.

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