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𝐈𝐬 "𝐠𝐨𝐒𝐧𝐠 𝐯𝐒𝐫𝐚π₯" 𝐫𝐞𝐚π₯π₯𝐲 𝐒𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? In today’s social media-driven world,
16th September 2022 β€’ Thoughts on Thought Leadership with Atiba β€’ Atiba de Souza
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𝐈𝐬 "𝐠𝐨𝐒𝐧𝐠 𝐯𝐒𝐫𝐚π₯" 𝐫𝐞𝐚π₯π₯𝐲 𝐒𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭?

In today’s social media-driven world, one can easily think VIEWS = MONEY.

You want your videos to go viral because that’s pretty much what most of us think about our marketing. Who doesn’t want their content to have millions of views, right?! With views come engagement. With engagement comes money πŸ€‘

Starting to create videos with a mindset like this is FLAT OUT WRONG!

And many content creators have fallen into this trap. They struggle and try all sorts of things just to be trending and stay relevant.

However, it’s important to remember that not every piece of content needs to go viral in order to be successful. Because honestly, you can’t control how big your video will be or how many engagements it will have!

You create videos that add genuine value to people’s lives. That is the goal.

So instead of stressing yourself about creating videos that will go viral, start creating videos that give value and change people’s lives. And let’s see where that goes.

Now, it’s your turn, going viral or giving value? What will you choose?

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