Shownotes
Hard work and being willing to buck the system.
Craig Sorbo is a Financial Advisor with Northwestern Mutual. He walks through his early decision to buck the trend of getting a four year degree. He talks through his experience of becoming a very successful car salesman and eventually running a dealership.
Why not proclaiming to be the smartest person in the room has helped him get buy in and acceptance as a leader. He shares how showing up and doing the work with your team is crucial to being successful in managing any team.
Episode Highlights:
03:14 - Craig discusses his big moment when he realized getting a four year degree wasn't for him.
12:47 - Craig shares some things he did that really helped him get the respect of his team even with being one of the youngest in the dealership.
19:51 - Craigs outside of the box way of thinking when it came to running his team created true collaboration as well as opportunities for the next generation.
26:23 - Why you don't need a four year degree to become wealthy. And making sure that you have a good relationship with money.
Contact your hosts:
Steve Doyle:
Brad Herda:
Craig Sorbo
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Transcripts
1
::[craig_sorbo]: m
2
::[steve_doyle]: welcome back brad
3
::[craig_sorbo]: m
4
::[steve_doyle]: hurda to another episode of blue color
b s how are you doing
5
::[brad_herda]: i
6
::[craig_sorbo]: m
7
::[brad_herda]: am wonderful m stephen doyle and what
is going on in the beautiful
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::[craig_sorbo]: oh
9
::[brad_herda]: motor city of detroit michigan these cool
december days
10
::[craig_sorbo]: m yeah
11
::[steve_doyle]: you know it's beautiful it's another shade
of gray we
12
::[craig_sorbo]: oh
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::[steve_doyle]: got fifty shades of them it's perfect
it's that time of year so
14
::[brad_herda]: it
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::[steve_doyle]: let's
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::[brad_herda]: is the happiest
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::[steve_doyle]: do
18
::[brad_herda]: time
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::[steve_doyle]: this
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::[brad_herda]: of year right so
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::[craig_sorbo]: m
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::[brad_herda]: it's all good
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::[steve_doyle]: it is
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::[brad_herda]: so
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::[craig_sorbo]: m
26
::[brad_herda]: when
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::[steve_doyle]: it is
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::[brad_herda]: it's all good my friend
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::[craig_sorbo]: m
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::[brad_herda]: it is all good
31
::[craig_sorbo]: m
32
::[brad_herda]: it's the christmas season joy and happiness
33
::[craig_sorbo]: yes
34
::[brad_herda]: everywhere to be found
35
::[craig_sorbo]: oh
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::[brad_herda]: which brings us to our
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::[steve_doyle]: m
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::[brad_herda]: guest today full of joy and happiness
39
::[steve_doyle]: oh
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::[brad_herda]: creggsorbo
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::[craig_sorbo]: yes
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::[brad_herda]: uh
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::[craig_sorbo]: oh
44
::[brad_herda]: currently
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::[steve_doyle]: yeah
46
::[brad_herda]: his role as a financial advisor with
the one of the companies
47
::[craig_sorbo]: m
48
::[brad_herda]: here in town north western mutual we
can't swing a dead
49
::[craig_sorbo]: m
50
::[brad_herda]: cat without finding one of those guys
in our town but we found one
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::[steve_doyle]: uh
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::[brad_herda]: on one that has a background
53
::[craig_sorbo]: m
54
::[brad_herda]: that's
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::[steve_doyle]: h
56
::[brad_herda]: unique compared
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::[craig_sorbo]: yeah
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::[brad_herda]: to most coming out
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::[craig_sorbo]: m
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::[brad_herda]: of the car industry and
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::[craig_sorbo]: m
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::[brad_herda]: has a very
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::[craig_sorbo]: oh yeah oh
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::[brad_herda]: ah unpleasant taste for the
65
::[craig_sorbo]: m
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::[brad_herda]: college
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::[craig_sorbo]: m
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::[brad_herda]: and educational
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::[craig_sorbo]: m
70
::[brad_herda]: hierarchy that we have in our society
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::[craig_sorbo]: m
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::[brad_herda]: and his is gonna be a really
fun conversation today
73
::[craig_sorbo]: m m oh
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::[brad_herda]: welcome corbo
75
::[craig_sorbo]: what's happening man so
76
::[brad_herda]: how
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::[craig_sorbo]: i didn't
78
::[brad_herda]: are
79
::[craig_sorbo]: know if
80
::[brad_herda]: you
81
::[craig_sorbo]: you wanted me to interject on that
but i was going to try to help
82
::[craig_sorbo]: as you were stumbling you know find
83
::[brad_herda]: was
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::[steve_doyle]: oh
85
::[brad_herda]: i wrong
86
::[craig_sorbo]: finding me with the finding me with
the dead cats out there some
87
::[brad_herda]: well
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::[craig_sorbo]: not really
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::[brad_herda]: you know
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::[steve_doyle]: ye
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::[craig_sorbo]: oh
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::[brad_herda]: there's like a
93
::[craig_sorbo]: yeah
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::[steve_doyle]: just
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::[brad_herda]: laundry
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::[steve_doyle]: swinging them
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::[brad_herda]: list
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::[steve_doyle]: around
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::[brad_herda]: of n m advisors on my that
are probably within twenty miles
100
::[craig_sorbo]: oh
101
::[brad_herda]: of me yeah
102
::[craig_sorbo]: for sure there's there's not a lack
of
103
::[brad_herda]: yeah
104
::[craig_sorbo]: in theory and you're just in that
world it seems but you're supposed to be
105
::[craig_sorbo]: in this manufacturing world but somehow you
know a bunch of us so good job
106
::[brad_herda]: uh
107
::[craig_sorbo]: well executed
108
::[brad_herda]: h ah
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::[steve_doyle]: that's
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::[brad_herda]: mary
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::[steve_doyle]: awesome
112
::[brad_herda]: christmas
113
::[steve_doyle]: so correct
114
::[brad_herda]: everyone
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::[steve_doyle]: before we
116
::[craig_sorbo]: yeah
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::[steve_doyle]: that's right merry christmas
118
::[craig_sorbo]: yeah
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::[steve_doyle]: so before we
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::[brad_herda]: oh
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::[steve_doyle]: get started
122
::[brad_herda]: ah
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::[steve_doyle]: crag first question we ask all of
our guests
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::[craig_sorbo]: m
125
::[steve_doyle]: is which generation do you
126
::[brad_herda]: steve remember today
127
::[steve_doyle]: self
128
::[brad_herda]: high five
129
::[steve_doyle]: identify
130
::[brad_herda]: for you baby you remembered
131
::[steve_doyle]: yeah
132
::[craig_sorbo]: yeah
133
::[steve_doyle]: self identify which who do you self
identify
134
::[brad_herda]: ye
135
::[steve_doyle]: with
136
::[craig_sorbo]: self identify
137
::[steve_doyle]: yeah
138
::[craig_sorbo]: so
139
::[brad_herda]: right
140
::[craig_sorbo]: so you want me to answer
141
::[steve_doyle]: yeah
142
::[craig_sorbo]: what what am i based on my
actual age or
143
::[brad_herda]: yes
144
::[craig_sorbo]: mentally what am i actual
145
::[steve_doyle]: yes
146
::[brad_herda]: m
147
::[craig_sorbo]: actual age i'm early millennial born in
eighty five
148
::[steve_doyle]: got it
149
::[craig_sorbo]: so
150
::[steve_doyle]: ah
151
::[brad_herda]: wow
152
::[steve_doyle]: perfect
153
::[brad_herda]: you're i graduated
154
::[craig_sorbo]: hm
155
::[brad_herda]: from high school perfect awesome
156
::[craig_sorbo]: that's
157
::[steve_doyle]: yeah
158
::[craig_sorbo]: right that's right
159
::[brad_herda]: yeah
160
::[craig_sorbo]: hats were diverse here
161
::[brad_herda]: yeah
162
::[craig_sorbo]: in gender
163
::[steve_doyle]: oh
164
::[craig_sorbo]: even though we have the same haircut
oh
165
::[brad_herda]: yeah
166
::[craig_sorbo]: so
167
::[brad_herda]: great barber isn't it
168
::[craig_sorbo]: i think if they did
169
::[steve_doyle]: ah
170
::[craig_sorbo]: a mem right now of the three
of us i am the combination of the
171
::[craig_sorbo]: two of you i got
172
::[brad_herda]: oh
173
::[craig_sorbo]: steve's beard
174
::[steve_doyle]: pretty
175
::[craig_sorbo]: in your
176
::[steve_doyle]: close
177
::[craig_sorbo]: head it's kind of like this is
178
::[steve_doyle]: yeah
179
::[craig_sorbo]: there's some sort of like speaking a
millennial writer i don't know
180
::[brad_herda]: yeah
181
::[craig_sorbo]: nil x
182
::[steve_doyle]: oh
183
::[craig_sorbo]: g y
184
::[brad_herda]: yeah
185
::[craig_sorbo]: pronoun generation
186
::[brad_herda]: stop
187
::[craig_sorbo]: or something
188
::[brad_herda]: stop stop
189
::[craig_sorbo]: oh
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::[brad_herda]: stop stop so so crag how did
you talk about the car industry for a
191
::[steve_doyle]: m
192
::[brad_herda]: moment
193
::[craig_sorbo]: really
194
::[brad_herda]: shall you let's go back to your
days at the dealer ship what
195
::[craig_sorbo]: sure
196
::[steve_doyle]: yeah
197
::[brad_herda]: what was it like
198
::[steve_doyle]: yeah
199
::[brad_herda]: there what was it like being the
young guy
200
::[craig_sorbo]: yeah
201
::[brad_herda]: in the old guy industry
202
::[steve_doyle]: yeah
203
::[craig_sorbo]: um and i guess i never really
thought of that as the old
204
::[steve_doyle]: yeah
205
::[craig_sorbo]: guy industry but yeah
206
::[steve_doyle]: a
207
::[craig_sorbo]: i got you now start back i
mean i was the traditional person high school
208
::[craig_sorbo]: right so my dad was actually a
college professor
209
::[steve_doyle]: oh
210
::[craig_sorbo]: um so i went to high school
good students
211
::[steve_doyle]: m
212
::[craig_sorbo]: whole nine yards right on a roll
213
::[brad_herda]: debatable
214
::[craig_sorbo]: all that fun stuff you know
215
::[steve_doyle]: oh
216
::[craig_sorbo]: oh
217
::[brad_herda]: no
218
::[craig_sorbo]: not you weren't
219
::[brad_herda]: we
220
::[craig_sorbo]: my teacher thank goodness for
221
::[steve_doyle]: oh
222
::[craig_sorbo]: that otherwise i might not have been
that but anyway it was you
223
::[steve_doyle]: m
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::[craig_sorbo]: know like the normal path
225
::[steve_doyle]: my
226
::[craig_sorbo]: is what you were going to think
227
::[brad_herda]: yeah
228
::[craig_sorbo]: so once to college
229
::[steve_doyle]: m
230
::[craig_sorbo]: and in college you know you're you're
navigating life on you know personally and kind
231
::[craig_sorbo]: of what you want to do and
i was in school for engineering brad you
232
::[craig_sorbo]: know me a little bit
233
::[brad_herda]: oh my god
234
::[craig_sorbo]: there is yeah i'm the furthest thing
from an engine as i have now i
235
::[craig_sorbo]: right i should have never been allowed
like it should have been illegal for me
236
::[craig_sorbo]: to be in in a degree
237
::[steve_doyle]: yeah
238
::[craig_sorbo]: for engineering and paying for it but
239
::[brad_herda]: yeah
240
::[craig_sorbo]: you know one of the things that
happened was in college they
241
::[steve_doyle]: m
242
::[craig_sorbo]: had us reading some stuff and obviously
the lean to college even back then right
243
::[craig_sorbo]: this is now seventeen years ago um
was certainly there was a lean towards the
244
::[craig_sorbo]: education system and they had us
245
::[steve_doyle]: oh
246
::[craig_sorbo]: reading a book that i firmly disagreed
with and
247
::[steve_doyle]: ah
248
::[craig_sorbo]: i was in college for bush elections
o four and to me just
249
::[steve_doyle]: m
250
::[craig_sorbo]: being a conserver made sense when i
was younger both my parents were actually self
251
::[craig_sorbo]: proclaimed dem rats when i was growing
up i was twelve years old going this
252
::[craig_sorbo]: doesn't make sense remember my
253
::[steve_doyle]: m
254
::[craig_sorbo]: mom being a big like ross pro
fan like pieces of it i'm like yeah
255
::[craig_sorbo]: i get it it makes sense
256
::[steve_doyle]: m
257
::[craig_sorbo]: but
258
::[brad_herda]: did you have
259
::[steve_doyle]: oh
260
::[craig_sorbo]: you
261
::[brad_herda]: charts
262
::[craig_sorbo]: know i was
263
::[brad_herda]: did you have charts in the house
on the kitchen you have like
264
::[craig_sorbo]: yeah
265
::[brad_herda]: raps on the refrigerator
266
::[craig_sorbo]: uh
267
::[steve_doyle]: were
268
::[brad_herda]: m
269
::[steve_doyle]: you all
270
::[craig_sorbo]: man
271
::[steve_doyle]: er
272
::[brad_herda]: m
273
::[steve_doyle]: were you all ere
274
::[craig_sorbo]: absolutely so
275
::[steve_doyle]: all ears
276
::[craig_sorbo]: but they had us reading this book
and i disagreed with it and
277
::[brad_herda]: yeah
278
::[craig_sorbo]: the teacher looked at me she was
what's your opinion with your opinion i said
279
::[craig_sorbo]: i just let me get to this
class i don't want to get my opinion
280
::[craig_sorbo]: because i disagree with you yet she
kept drilling it and finally i just said
281
::[craig_sorbo]: as i think it is crazy it
was a very socialist book and i'm like
282
::[craig_sorbo]: we're in college right now paying for
college and remember looking at the class going
283
::[craig_sorbo]: this i'm like why in the world
would i come to college pay for something
284
::[craig_sorbo]: so that i could literally have the
exact same path as everybody else that doesn't
285
::[craig_sorbo]: make any sense and the rest of
the class looked at me like i was
286
::[craig_sorbo]: the crazy one so i was like
i don't think i fit here right
287
::[steve_doyle]: m
288
::[craig_sorbo]: where's waldo
289
::[steve_doyle]: m
290
::[craig_sorbo]: i'm right here i got to
291
::[steve_doyle]: yah
292
::[craig_sorbo]: go
293
::[brad_herda]: oh
294
::[craig_sorbo]: so
295
::[steve_doyle]: yeah
296
::[brad_herda]: ah
297
::[craig_sorbo]: the teacher looked at me she s
there's a liberal art school if you don't
298
::[craig_sorbo]: like it you should leave you know
i'm appy she said ecause i did i
299
::[craig_sorbo]: followed her advice i went to the
dean's office i told her what happened i
300
::[craig_sorbo]: hold be refunded at left and my
dad was teaching it concord at the time
301
::[craig_sorbo]: so i called my dad so dad
i just dropped out of college that one
302
::[craig_sorbo]: over well um
303
::[steve_doyle]: yeah
304
::[brad_herda]: how is that
305
::[craig_sorbo]: so
306
::[brad_herda]: how is that dinner conversation
307
::[craig_sorbo]: yeah uh you know my parents were
evorsayoug so i didn't i didn't see my
308
::[craig_sorbo]: dad often you know we talk stuff
but i don't think he talked to me
309
::[craig_sorbo]: i don't think he talked to me
for north of twelve one like we didn't
310
::[brad_herda]: wow
311
::[craig_sorbo]: have a single conversation from that point
my whole family and my dad thought the
312
::[craig_sorbo]: family was incredibly educated and my
313
::[brad_herda]: ah
314
::[craig_sorbo]: mom
315
::[steve_doyle]: m
316
::[craig_sorbo]: hide of the family was less educated
about that hard work so i was kind
317
::[craig_sorbo]: of that hybrid in between
318
::[steve_doyle]: m
319
::[craig_sorbo]: those things and growing up you know
i was working from age eight on and
320
::[craig_sorbo]: my grandpa's resort and then i did
it flooring installed starting like twelve years old
321
::[craig_sorbo]: my uncle like i just always had
this work ethic mentality um so i knew
322
::[craig_sorbo]: and that's when i left and i
had the confidence to leave college that's the
323
::[craig_sorbo]: background that i knew i said here
i can outwork these pole i would look
324
::[craig_sorbo]: at the class room ago i'm not
in how smart these people so these people
325
::[craig_sorbo]: are really smart i don't know if
i could beat them in some of that
326
::[craig_sorbo]: but i'm gonna work them if they're
gonna work seventeen hours i'm gonna like you
327
::[craig_sorbo]: know cob briant this i'm gonna go
eight whatever it takes i
328
::[brad_herda]: right
329
::[craig_sorbo]: gotta win and all i want to
do is win win win so i that
330
::[craig_sorbo]: competitis i had that work at the
background i don't think my dad talked to
331
::[craig_sorbo]: me for like twelve months after that
he made a stye comment to me at
332
::[craig_sorbo]: that time when i left because i
was in school for engineer because i liked
333
::[craig_sorbo]: cars knew i want to do something
with cars i want to do two things
334
::[craig_sorbo]: i want to work at cars i
want to make money that's how i got
335
::[craig_sorbo]: into engineering that's
336
::[steve_doyle]: yeah
337
::[craig_sorbo]: really a bad thing
338
::[brad_herda]: it's a
339
::[craig_sorbo]: to
340
::[brad_herda]: bad idea
341
::[craig_sorbo]: make a career
342
::[brad_herda]: it's
343
::[craig_sorbo]: choice
344
::[brad_herda]: a bad
345
::[steve_doyle]: m
346
::[craig_sorbo]: a bad idea
347
::[brad_herda]: a bold strategy cotton let's see how
it
348
::[craig_sorbo]: correct
349
::[brad_herda]: plays out
350
::[craig_sorbo]: but you know all my teachers parents
stuff i tell him thtey'relike hey it's got
351
::[craig_sorbo]: you're going to college like they all
feel happy about it
352
::[brad_herda]: oh
353
::[craig_sorbo]: instead of what they should have felt
was cool you're going to indebt yourself based
354
::[craig_sorbo]: on two characteristics things you like that's
really how it should have been looked at
355
::[craig_sorbo]: and
356
::[brad_herda]: yeah
357
::[craig_sorbo]: so now my dad made this comment
to me said hey just you're just going
358
::[craig_sorbo]: as i laughed i said dad i'm
not going to go sell cars anyway then
359
::[craig_sorbo]: buddy of mind called me and said
hey i need to go look at this
360
::[craig_sorbo]: car and i was kind of a
gear head and he said when you come
361
::[craig_sorbo]: look at it with me i was
like no sure
362
::[brad_herda]: yeah
363
::[craig_sorbo]: not doing anything right now so m
yeah let's do that
364
::[brad_herda]: got nothing but time
365
::[craig_sorbo]: so i go
366
::[brad_herda]: my friend
367
::[steve_doyle]: yeah
368
::[brad_herda]: no problem
369
::[craig_sorbo]: yeah you know you look back now
it was probably a bit of a god
370
::[craig_sorbo]: moment in my eyes like why did
this all lay out and so i went
371
::[craig_sorbo]: with them to the dealer ship to
look at cars started now chitchatting with some
372
::[craig_sorbo]: of the people there and they're like
hey you should on work here i'm like
373
::[craig_sorbo]: i got nothing yeah let's do that
you know ironically dad just told me two
374
::[craig_sorbo]: weeks to go start selling
375
::[brad_herda]: yeah
376
::[craig_sorbo]: cars so i was hilarious
377
::[steve_doyle]: yeah
378
::[craig_sorbo]: but yeah so i got in the
car business this would have
379
::[brad_herda]: oh
380
::[craig_sorbo]: been now was like nineteen something nineteen
in change because it was a second semester
381
::[craig_sorbo]: of my sophomore year when i left
382
::[steve_doyle]: m
383
::[craig_sorbo]: of college crushed it i mean so
being the youngest when you talk about being
384
::[craig_sorbo]: the carp was nineteen years old i
went in there but when i think of
385
::[craig_sorbo]: career pass and stuff too some of
it is like competition right every career it's
386
::[craig_sorbo]: like hey what's my competition
387
::[steve_doyle]: m
388
::[craig_sorbo]: that was my mentality mine eli was
always about winning so i said
389
::[steve_doyle]: hm
390
::[craig_sorbo]: what do people hate they hate car
sales people cool so i just not have
391
::[craig_sorbo]: to not suck and i could probably
do okay at this um and
392
::[brad_herda]: oh
393
::[craig_sorbo]: brought a different mentality
394
::[steve_doyle]: yeah
395
::[craig_sorbo]: and idea to this idea and work
396
::[steve_doyle]: it's awesome
397
::[craig_sorbo]: was work gather gonna win you know
it was always like what's the crappy thing
398
::[craig_sorbo]: about the car business you work it
on
399
::[steve_doyle]: m
400
::[craig_sorbo]: your slave like all that stuff
401
::[steve_doyle]: my
402
::[craig_sorbo]: if i don't care i'll work hard
all that loved cars got to be around
403
::[craig_sorbo]: cars
404
::[steve_doyle]: m
405
::[craig_sorbo]: all the time when you're nineteen that's
crazy cool
406
::[steve_doyle]: oh
407
::[craig_sorbo]: but i mean i became a gold
sales person for honda that first year i
408
::[craig_sorbo]: mean i
409
::[brad_herda]: cool
410
::[craig_sorbo]: made six figures of income my first
year selling cars so coming up in that
411
::[craig_sorbo]: industry i found something and i found
a group of people that embraced me i
412
::[craig_sorbo]: know one of the things brad you
love to talk about right as understanding that
413
::[craig_sorbo]: career path there was a really defined
414
::[steve_doyle]: m
415
::[craig_sorbo]: understandable career path and it was metrically
set up the best here moved to do
416
::[craig_sorbo]: this move
417
::[brad_herda]: m
418
::[craig_sorbo]: to do this
419
::[brad_herda]: m
420
::[craig_sorbo]: moved to do this i just follow
that path and when i look back at
421
::[craig_sorbo]: it you know so i did sales
for two years and then my gentle manager
422
::[craig_sorbo]: the time
423
::[steve_doyle]: m
424
::[craig_sorbo]: loved me is like dude we had
to get you in front of many people
425
::[craig_sorbo]: as possible i was a pretty good
closer in the
426
::[steve_doyle]: yeah
427
::[craig_sorbo]: car industry and
428
::[steve_doyle]: m
429
::[craig_sorbo]: so he made me a sales manager
at twenty one so i was like sales
430
::[craig_sorbo]: manager twenty one finance
431
::[brad_herda]: i
432
::[craig_sorbo]: manager at twenty two
433
::[brad_herda]: yeah
434
::[craig_sorbo]: and by twenty three i actually became
a general manager in the car industry i
435
::[craig_sorbo]: got my own store
436
::[brad_herda]: yet
437
::[craig_sorbo]: at twenty thee i was the youngest
g m in the state all based
438
::[steve_doyle]: m
439
::[craig_sorbo]: on just grind and work i think
and certainly there's education right but it's defined
440
::[craig_sorbo]: specific education that you're learning for your
craft and so i was super engaged right
441
::[craig_sorbo]: if it's like
442
::[brad_herda]: right
443
::[craig_sorbo]: hey learn this you can make more
and have better success i was like all
444
::[craig_sorbo]: about it
445
::[brad_herda]: yeah
446
::[craig_sorbo]: so
447
::[steve_doyle]: right
448
::[craig_sorbo]: you know that was my experience in
a nutshell i guess in the car industry
449
::[craig_sorbo]: and kind of love the industry
450
::[steve_doyle]: m
451
::[brad_herda]: so
452
::[steve_doyle]: oh
453
::[brad_herda]: so you're twenty three years old your
454
::[craig_sorbo]: oh
455
::[brad_herda]: general manager of a dealer ship
456
::[craig_sorbo]: m
457
::[steve_doyle]: oh
458
::[brad_herda]: obviously probably don't have many younger
459
::[craig_sorbo]: m
460
::[brad_herda]: people working
461
::[craig_sorbo]: oh
462
::[brad_herda]: for you particular on the sale side
and probably not even in the in the
463
::[brad_herda]: mechanic side or on the service side
how
464
::[craig_sorbo]: how
465
::[brad_herda]: how did you
466
::[craig_sorbo]: how
467
::[brad_herda]: come in
468
::[steve_doyle]: m
469
::[brad_herda]: with that competitive attitude that hey i'm
gonna work the ship out of everybody how
470
::[brad_herda]: is that received
471
::[craig_sorbo]: how
472
::[brad_herda]: and how well did that go over
with the folks that are older than you
473
::[craig_sorbo]: um trying to think back to some
of that at that time i do remember
474
::[craig_sorbo]: the one thing
475
::[steve_doyle]: yeah
476
::[craig_sorbo]: that's why i have the beard now
so
477
::[steve_doyle]: yeah
478
::[craig_sorbo]: at a young age i had to
grow the beard so i looked older um
479
::[steve_doyle]: hm
480
::[craig_sorbo]: all my my wife and i said
you know good thing about being a due
481
::[craig_sorbo]: this week girl the facial her look
older when
482
::[steve_doyle]: m
483
::[craig_sorbo]: we're young and as we get older
we shave it off and look younger
484
::[steve_doyle]: yeah
485
::[craig_sorbo]: but so that was
486
::[steve_doyle]: yep
487
::[craig_sorbo]: that was a win but i guess
i never i really never took an approach
488
::[craig_sorbo]: the people in my store that's my
team
489
::[steve_doyle]: m
490
::[craig_sorbo]: so supporting them helping them helping them
better increasing the nice thing the fun thing
491
::[craig_sorbo]: about the car industry is success can
come together if the store is doing well
492
::[craig_sorbo]: everybody is making more money and it
can fast right like your check tomorrow can
493
::[craig_sorbo]: be different than your check two weeks
494
::[steve_doyle]: eh
495
::[craig_sorbo]: ago
496
::[brad_herda]: oh
497
::[craig_sorbo]: substantially there isn't a real long path
to that so if i'm able to come
498
::[craig_sorbo]: in there and help improve this ces
improve their pay checks they're going to love
499
::[craig_sorbo]: me and that in most of my
experience was the case so there wasn't a
500
::[craig_sorbo]: lot of we think this guy is
a young idiot i'm sure there was some
501
::[craig_sorbo]: of that i don't recall any that
specifically coming to me but it was
502
::[steve_doyle]: oh
503
::[craig_sorbo]: like hey this guy came up he's
helping me make more money i like this
504
::[craig_sorbo]: guy pretty cut and dry
505
::[brad_herda]: oh
506
::[craig_sorbo]: very simple word so
507
::[brad_herda]: yeah
508
::[craig_sorbo]: yeah that was that ah so
509
::[steve_doyle]: so
510
::[brad_herda]: yeah
511
::[steve_doyle]: as we're talking about this is a
generational
512
::[craig_sorbo]: m
513
::[steve_doyle]: show um and brad
514
::[craig_sorbo]: yes
515
::[steve_doyle]: kind of alluded to it in his
question but for our listeners what
516
::[craig_sorbo]: yeah
517
::[steve_doyle]: were some of the things you had
to work through with some of the more
518
::[steve_doyle]: experienced seasonal professionals versus
519
::[craig_sorbo]: yah
520
::[steve_doyle]: you as the young whipper snapper coming
in
521
::[brad_herda]: yeah
522
::[craig_sorbo]: um
523
::[brad_herda]: oh
524
::[craig_sorbo]: you know i think it was i
would say one of the traits that i
525
::[craig_sorbo]: had that was a benefit is
526
::[brad_herda]: ah
527
::[craig_sorbo]: i am not the guy that walks
in room and says i'm the smartest guy
528
::[craig_sorbo]: in this room even if i have
the largest title i'm not i don't really
529
::[craig_sorbo]: approach
530
::[steve_doyle]: oh
531
::[craig_sorbo]: many conversations with that mentality you know
if i'm sitting there talking
532
::[steve_doyle]: m
533
::[craig_sorbo]: to a six year old tech that's
got thirty five years of experience e's a
534
::[craig_sorbo]: rock star i'm not going to sit
here and tell him in his
535
::[steve_doyle]: m
536
::[craig_sorbo]: job what to do better but we're
537
::[brad_herda]: a
538
::[craig_sorbo]: going no we're going to sit down
to ther and
539
::[brad_herda]: yeah
540
::[craig_sorbo]: figure out ways to improve the store
as a unit i want to see how
541
::[craig_sorbo]: i can embrace him in the knowledge
that he has so i think i brought
542
::[craig_sorbo]: benefits in that space now the one
thing about the car industry that's a benefit
543
::[craig_sorbo]: is there's so much turnover a lot
of those people are used to it you
544
::[craig_sorbo]: know so when i would start when
i you know
545
::[brad_herda]: yeah
546
::[craig_sorbo]: would take start with
547
::[brad_herda]: he's
548
::[craig_sorbo]: a store
549
::[brad_herda]: not going
550
::[craig_sorbo]: as
551
::[brad_herda]: to
552
::[craig_sorbo]: the
553
::[brad_herda]: be
554
::[craig_sorbo]: g
555
::[brad_herda]: here long
556
::[craig_sorbo]: yeah
557
::[brad_herda]: you just gotta
558
::[craig_sorbo]: men
559
::[brad_herda]: wait him
560
::[craig_sorbo]: like
561
::[brad_herda]: out
562
::[steve_doyle]: oh
563
::[brad_herda]: i know i'll
564
::[craig_sorbo]: here's
565
::[brad_herda]: last longer than he will
566
::[craig_sorbo]: yeah i'm the next
567
::[steve_doyle]: yeah
568
::[craig_sorbo]: guy and so they don't really care
and you know the interaction and some of
569
::[craig_sorbo]: the decisions that i would make really
when impact that much or would but usually
570
::[steve_doyle]: right
571
::[craig_sorbo]: in a positive way here's pretty simple
most business a high level is pretty simple
572
::[craig_sorbo]: right
573
::[steve_doyle]: m
574
::[craig_sorbo]: efficiencies you know turns people
575
::[steve_doyle]: hm
576
::[craig_sorbo]: you know as brand now were talking
the other day and said man if you
577
::[craig_sorbo]: could just have a slogan in business
that would just be a good foundational piece
578
::[craig_sorbo]: in general just don't be a dick
it's gonna work out
579
::[steve_doyle]: yep
580
::[brad_herda]: yeah it's
581
::[craig_sorbo]: so
582
::[brad_herda]: usually
583
::[craig_sorbo]: and that's
584
::[brad_herda]: a good place
585
::[steve_doyle]: yeah
586
::[craig_sorbo]: you know
587
::[brad_herda]: to start
588
::[craig_sorbo]: yeah
589
::[brad_herda]: m
590
::[craig_sorbo]: so i
591
::[steve_doyle]: yeah
592
::[craig_sorbo]: think i was pretty good i mean
i can
593
::[steve_doyle]: yes
594
::[craig_sorbo]: certainly get hot when the situation
595
::[steve_doyle]: oh
596
::[craig_sorbo]: s would and people especially some of
the people i
597
::[steve_doyle]: a
598
::[craig_sorbo]: used to work with would still laugh
599
::[steve_doyle]: m
600
::[craig_sorbo]: and will still tell story about times
did i break some phones and into some
601
::[craig_sorbo]: things like that absolutely
602
::[steve_doyle]: hm
603
::[craig_sorbo]: but it usually wasn't
604
::[steve_doyle]: guilty
605
::[craig_sorbo]: directed towards anything or necesary
606
::[steve_doyle]: yes
607
::[craig_sorbo]: anybody particular
608
::[brad_herda]: oh
609
::[craig_sorbo]: but you have the attention grabber sometimes
you just need that like do i your
610
::[craig_sorbo]: attention not cool all right let's solve
this
611
::[steve_doyle]: right
612
::[craig_sorbo]: and i'm very much a problem solution
mentality type person and you need people so
613
::[craig_sorbo]: you know as far as generationally right
now
614
::[brad_herda]: m
615
::[craig_sorbo]: an indifferent positions
616
::[steve_doyle]: m
617
::[craig_sorbo]: would have different challenges right so my
sales staff would be different than working with
618
::[craig_sorbo]: the technicians or the service writers or
the managers um but i think as a
619
::[craig_sorbo]: whole if you're willing the benefit that
i had as a young guy is i
620
::[craig_sorbo]: would get in the trenches with them
and that was one thing i know they
621
::[craig_sorbo]: appreciated like
622
::[brad_herda]: right
623
::[craig_sorbo]: ou know my finance persons backed up
i'm not going to be the guy that
624
::[craig_sorbo]: sits there and says hey you know
go deliver these next twelve cars by yourself
625
::[craig_sorbo]: i'm going home i'm like now i'm
going to hop in the
626
::[steve_doyle]: right
627
::[craig_sorbo]: office and i'm on
628
::[brad_herda]: yeah
629
::[craig_sorbo]: help you deliver cars so that you're
not sitting here ntil two o'clock in the
630
::[craig_sorbo]: morning delivering these cars and i have
all these piss off customers and employes we're
631
::[craig_sorbo]: gonna get through it
632
::[steve_doyle]: yeah
633
::[craig_sorbo]: um so that was i think there's
a benefit to the generational difference there then
634
::[craig_sorbo]: you know some of the older guys
that i would see that were my position
635
::[craig_sorbo]: at different stores that's what they would
do and what was the number one complaint
636
::[craig_sorbo]: that their people would complain about what
be that they wouldn't get the back up
637
::[craig_sorbo]: when they needed it and you know
so many things happened
638
::[steve_doyle]: hm
639
::[craig_sorbo]: like yu got a ton of your
your in the car business you're there seven
640
::[craig_sorbo]: hours a week but the reality is
you're not overly busy there's always stuff to
641
::[craig_sorbo]: do but you're not overly busy eighty
percent of time twenty
642
::[brad_herda]: crack
643
::[craig_sorbo]: per cent of
644
::[steve_doyle]: right
645
::[craig_sorbo]: time you're doing like every it's right
eight twenty rules so twenty for second time
646
::[craig_sorbo]: you're doing eighty percent of your business
make that more efficient
647
::[steve_doyle]: yep
648
::[craig_sorbo]: so
649
::[steve_doyle]: absolutely
650
::[brad_herda]: cool
651
::[craig_sorbo]: so yeah it was it was one
of fun i mean in dealing with different
652
::[craig_sorbo]: people obviously you know like you
653
::[steve_doyle]: yeah
654
::[craig_sorbo]: said you guys are a generational show
you know my last story i had
655
::[steve_doyle]: ah
656
::[craig_sorbo]: two older texts and i think one
of the proud things we had like have
657
::[craig_sorbo]: a huge service department we had about
a dozen text when i had left
658
::[steve_doyle]: ye
659
::[craig_sorbo]: the two older guys these guys were
amazing but they were good dudes so what
660
::[craig_sorbo]: was nice is i mean they're not
necessary your super outgoing personalities but they are
661
::[craig_sorbo]: always willing to help um you know
their text
662
::[brad_herda]: yeah
663
::[craig_sorbo]: and but really good guys
664
::[brad_herda]: yeah
665
::[craig_sorbo]: and those were the guys
666
::[steve_doyle]: my
667
::[craig_sorbo]: that made my life you're in that
space and
668
::[steve_doyle]: yeah
669
::[craig_sorbo]: when we would bring in some of
the young guys and having to manage some
670
::[craig_sorbo]: of that mentality but what we did
at my store specifically is we created a
671
::[craig_sorbo]: team environment so instead of text when
you think of a normal text or how
672
::[craig_sorbo]: they're typically set up is it's every
text for themselves
673
::[brad_herda]: yep
674
::[craig_sorbo]: how fast they get stuff done through
on a flat rate cycle so you think
675
::[craig_sorbo]: about the structure it creates animosity by
nature because the best texts are gonna want
676
::[craig_sorbo]: to cherry pick the easiest jobs that
they know they can pound through as fast
677
::[craig_sorbo]: as possible minimal effort on maximum pay
678
::[brad_herda]: yeah
679
::[steve_doyle]: h
680
::[craig_sorbo]: but the
681
::[steve_doyle]: m
682
::[craig_sorbo]: reality is like your biggest problem customer
is going to be the opposite of that
683
::[craig_sorbo]: it's the hard job that's warrant work
that the manufacture comes up and says well
684
::[craig_sorbo]: we're going to pay you point seven
hours on this but it's going to take
685
::[craig_sorbo]: somebody fourteen hours to do because never
done it one off weird
686
::[steve_doyle]: oh
687
::[craig_sorbo]: situation
688
::[brad_herda]: right
689
::[craig_sorbo]: and those were the challenging one so
what do we do we created three teams
690
::[steve_doyle]: ah
691
::[craig_sorbo]: of four with our senior text leading
each team and you know it created a
692
::[craig_sorbo]: different environment that was a that was
a big win for
693
::[steve_doyle]: yeah
694
::[craig_sorbo]: us in that industry because you just
crete that that teaming and now they're all
695
::[craig_sorbo]: somewhat dependent you know it leaned towards
the a guy but you put an a
696
::[craig_sorbo]: b c c guy or a b
b c guy on each team and it
697
::[craig_sorbo]: helped
698
::[steve_doyle]: right
699
::[craig_sorbo]: us then increase the levels of the
younger guys and
700
::[brad_herda]: right
701
::[craig_sorbo]: still maximize
702
::[brad_herda]: yeah
703
::[craig_sorbo]: our
704
::[steve_doyle]: hm
705
::[craig_sorbo]: players i mean
706
::[steve_doyle]: totally
707
::[craig_sorbo]: i
708
::[brad_herda]: yeah
709
::[craig_sorbo]: remember one time i'm sitting
710
::[brad_herda]: raise
711
::[craig_sorbo]: in
712
::[brad_herda]: the
713
::[craig_sorbo]: the shop
714
::[brad_herda]: floor
715
::[craig_sorbo]: and
716
::[brad_herda]: much quicker
717
::[craig_sorbo]: oh man one time i'm sitting the
floor and a guy is working on a
718
::[craig_sorbo]: car and
719
::[brad_herda]: oh
720
::[craig_sorbo]: reach screams over to one of our
senior guys across the shop not about just
721
::[craig_sorbo]: like yealheslie hey need some help here
or whatever and this senior guy just goes
722
::[craig_sorbo]: what's going on the other guy looks
he's like oh man that's the fuse that's
723
::[craig_sorbo]: like four down seventeen i'm like this
guy literally had fuse boxes memorized on where
724
::[brad_herda]: uh
725
::[craig_sorbo]: the issue is i'm like that is
726
::[brad_herda]: h
727
::[craig_sorbo]: yeah that's why we need it like
that's unbelievable right if it were me i
728
::[craig_sorbo]: thought i was pretty good like i'd
be sitting here for probably twelve hours or
729
::[craig_sorbo]: you know measure it in beer time
it's that's a thirty pack of trying to
730
::[craig_sorbo]: figure out that problem that he just
solved
731
::[steve_doyle]: yeah
732
::[craig_sorbo]: in twelve seconds
733
::[brad_herda]: oh
734
::[craig_sorbo]: come on so
735
::[brad_herda]: awesome
736
::[steve_doyle]: absolutely
737
::[brad_herda]: so
738
::[craig_sorbo]: so
739
::[brad_herda]: now obviously
740
::[craig_sorbo]: ah
741
::[brad_herda]: you you left school you were in
the car industry for a bunch of time
742
::[brad_herda]: you found your way into the financial
world
743
::[craig_sorbo]: oh
744
::[brad_herda]: um you know you sent over some
interesting information before the show steve and i
745
::[brad_herda]: kind of talked about it a little
bit so
746
::[craig_sorbo]: so
747
::[brad_herda]: as you sit from
748
::[craig_sorbo]: i
749
::[brad_herda]: your financial
750
::[craig_sorbo]: yeah
751
::[brad_herda]: seat today and even going forward from
752
::[craig_sorbo]: yeah
753
::[brad_herda]: from your history
754
::[craig_sorbo]: yeah
755
::[brad_herda]: what
756
::[steve_doyle]: yeah
757
::[craig_sorbo]: yeah
758
::[brad_herda]: you
759
::[craig_sorbo]: yeah
760
::[brad_herda]: know from your perspective
761
::[craig_sorbo]: yeah
762
::[brad_herda]: what would you tell that
763
::[craig_sorbo]: oh
764
::[brad_herda]: seventeen
765
::[steve_doyle]: oh
766
::[brad_herda]: to nineteen year old today that's on
the fence to either i'm going to go
767
::[brad_herda]: do some ship with my hands
768
::[steve_doyle]: yeah
769
::[brad_herda]: i'm gonna get involved i'm gonna get
dirty or i'm going to find something that
770
::[brad_herda]: i enjoy or
771
::[craig_sorbo]: oh
772
::[brad_herda]: i'm going to kind of muddle my
way through university
773
::[craig_sorbo]: m
774
::[brad_herda]: or higher education system um what does
that
775
::[craig_sorbo]: m
776
::[brad_herda]: look like what would you tell them
to do and why would you tell them
777
::[brad_herda]: to do that yeah
778
::[craig_sorbo]: i think this could go
779
::[steve_doyle]: m
780
::[craig_sorbo]: to virtually anything in life
781
::[brad_herda]: yea
782
::[craig_sorbo]: if you go into a situation
783
::[brad_herda]: yeah
784
::[craig_sorbo]: let'seyou're gonna buy some let's go back
to car you're gonna buy a car if
785
::[craig_sorbo]: you're sitting there debating should i buy
this car or should i not buy this
786
::[craig_sorbo]: car
787
::[brad_herda]: yeah
788
::[craig_sorbo]: you think you should lean towards the
one that costs a lot of money or
789
::[craig_sorbo]: the one that costs less money and
that would be what i would say when
790
::[craig_sorbo]: he even comes
791
::[brad_herda]: lots
792
::[craig_sorbo]: to college
793
::[brad_herda]: of money because i
794
::[craig_sorbo]: if
795
::[brad_herda]: like
796
::[craig_sorbo]: you're
797
::[brad_herda]: the fancy the fancy
798
::[craig_sorbo]: yeah
799
::[brad_herda]: blink man we got to have the
fancy blink
800
::[craig_sorbo]: yeah
801
::[brad_herda]: if we're goin to buy something
802
::[craig_sorbo]: you said after if it was questionable
so
803
::[brad_herda]: yeah
804
::[craig_sorbo]: in the questionable arena i think that's
most case right most seventeen in nineteen year
805
::[craig_sorbo]: olds that's i promise this the three
of us on this call right now we
806
::[craig_sorbo]: are all doing something different than we
thought when we were seventeen yeah
807
::[steve_doyle]: think o
808
::[craig_sorbo]: there's no idea brad i know you
steve obviously we met thirty minus ago
809
::[brad_herda]: oh
810
::[steve_doyle]: yep
811
::[craig_sorbo]: so i don't know that but i
can easily make that assumption to i
812
::[steve_doyle]: yeah
813
::[craig_sorbo]: don't know what the percentage
814
::[steve_doyle]: yeah
815
::[craig_sorbo]: s make up whatever statue want most
people are not in the career that they
816
::[craig_sorbo]: intended on being at that age because
you got to learn and i think you
817
::[craig_sorbo]: learn what you don't want to more
than what you do want to do um
818
::[brad_herda]: yes
819
::[craig_sorbo]: so you know i was involved in
a program called inspired when i was a
820
::[craig_sorbo]: car business and you know we set
up intern shifts for high school kids and
821
::[craig_sorbo]: i think it was a huge win
so you know my my um disagreement with
822
::[craig_sorbo]: our higher education
823
::[steve_doyle]: yeah
824
::[craig_sorbo]: system in colleges focused me and i
wanted to find something and create a path
825
::[craig_sorbo]: so when i was in the cardestry
we did do that and i created
826
::[steve_doyle]: yeah
827
::[craig_sorbo]: a funnel of interns that would come
into our dealership every year we'd be able
828
::[craig_sorbo]: to char pick o go once create
intern ships and so form but they got
829
::[craig_sorbo]: to experience it and even as a
lot of tent right embrace yourself
830
::[steve_doyle]: m
831
::[craig_sorbo]: in the culture embrace yourself and the
like what's going on if you're a lot
832
::[craig_sorbo]: of tenant a lot of tenant moves
cars around they clean like this is not
833
::[craig_sorbo]: rocket science but you now they're goin
to be talking to the text they're gonna
834
::[craig_sorbo]: be seeing what's going on they're gonna
know a ton of what's happening it's a
835
::[craig_sorbo]: great job for a young high school
kid and you're either going to realize hey
836
::[craig_sorbo]: i love this environment right blue color
b s most of the time when we
837
::[craig_sorbo]: stereouttike what does a blue color career
look like it's different than a white color
838
::[craig_sorbo]: career what you can say what you
can't say you know some people like that
839
::[craig_sorbo]: environment some people don't so learning some
of that stuff i think is huge and
840
::[craig_sorbo]: that's when
841
::[brad_herda]: hm
842
::[craig_sorbo]: when you're on the fens ive like
what should i do let's not take the
843
::[craig_sorbo]: path of spending more money
844
::[brad_herda]: yeah
845
::[craig_sorbo]: you know it's
846
::[steve_doyle]: oh
847
::[craig_sorbo]: kind of funny when i was doing
that inspired program some of the high schools
848
::[craig_sorbo]: and these principles he we rolled out
they kept thinking like
849
::[brad_herda]: m
850
::[craig_sorbo]: you know we were we were conflict
to him like we were against
851
::[steve_doyle]: yeah
852
::[craig_sorbo]: what they were doing and said
853
::[brad_herda]: yeah
854
::[craig_sorbo]: going to public high schools in the
area and i said let me ask you
855
::[craig_sorbo]: this m principal what's your job and
he's like well my job is to these
856
::[craig_sorbo]: kids ready for the world i said
okay the world is in college and this
857
::[craig_sorbo]: is this is what we have to
break
858
::[brad_herda]: yeah
859
::[craig_sorbo]: so many parents and people think like
the next world for an eighteen or twenty
860
::[craig_sorbo]: two year old is college your job
is ready for the next stage of life
861
::[craig_sorbo]: whatever that is and
862
::[brad_herda]: correct
863
::[craig_sorbo]: again i personally think it should be
illegal that we funnel people into an education
864
::[craig_sorbo]: system to cost tons of money that
they can't get out of and now whatever
865
::[craig_sorbo]: decision they make their holes and now
obviously we look at today and this is
866
::[craig_sorbo]: becoming a federal conversation that it's now
become everybody's problem on the decisions that they've
867
::[craig_sorbo]: made
868
::[brad_herda]: oh
869
::[craig_sorbo]: right okay this is broken
870
::[brad_herda]: yeah correct
871
::[steve_doyle]: hm
872
::[brad_herda]: so walk us through the you did
some
873
::[craig_sorbo]: m
874
::[brad_herda]: research walk us through the numbers i
mean because because that data was absolutely faking
875
::[brad_herda]: staggering when you showed that data
876
::[craig_sorbo]: yeah
877
::[brad_herda]: when i read those numbers
878
::[craig_sorbo]: so you know back in the day
when i was doing some of this this
879
::[craig_sorbo]: is this was just some of the
mat that i would share with people because
880
::[craig_sorbo]: you know there was this always fight
what i feel like people
881
::[steve_doyle]: i
882
::[craig_sorbo]: always want to fight me on this
in college in college
883
::[brad_herda]: really
884
::[craig_sorbo]: for a long time until
885
::[brad_herda]: you antagonize people
886
::[craig_sorbo]: i don't know
887
::[brad_herda]: crag
888
::[steve_doyle]: weird
889
::[craig_sorbo]: i mean i don't try to i
just like to speak about things that are
890
::[brad_herda]: i don't
891
::[craig_sorbo]: antagonistic
892
::[brad_herda]: try to
893
::[craig_sorbo]: so people say don't talk
894
::[steve_doyle]: i
895
::[craig_sorbo]: money
896
::[steve_doyle]: don't
897
::[craig_sorbo]: politics
898
::[steve_doyle]: try to
899
::[craig_sorbo]: or religion that's
900
::[steve_doyle]: i do
901
::[craig_sorbo]: what
902
::[brad_herda]: yeah
903
::[craig_sorbo]: else do we want to talk about
you know i
904
::[brad_herda]: yeah
905
::[craig_sorbo]: only talk you
906
::[steve_doyle]: right
907
::[craig_sorbo]: know
908
::[brad_herda]: we
909
::[craig_sorbo]: that sports for me and you know
910
::[steve_doyle]: yeah
911
::[craig_sorbo]: not enough people like sports so but
people at
912
::[brad_herda]: on
913
::[craig_sorbo]: the
914
::[brad_herda]: world
915
::[craig_sorbo]: college
916
::[brad_herda]: cup is
917
::[craig_sorbo]: debate
918
::[steve_doyle]: yeah
919
::[brad_herda]: going on right now it's the biggest
event and on planet what are you talking
920
::[brad_herda]: about
921
::[craig_sorbo]: man i'm a huge sportsman i tried
to watch that stuff
922
::[steve_doyle]: m
923
::[craig_sorbo]: but
924
::[brad_herda]: i agree
925
::[steve_doyle]: oh
926
::[craig_sorbo]: yeah it's one goal a year i
love the means that are coming of it
927
::[craig_sorbo]: though like wow
928
::[brad_herda]: yeah
929
::[craig_sorbo]: um one
930
::[steve_doyle]: oh
931
::[craig_sorbo]: they said you know you go back
a decade and colleges would would make this
932
::[craig_sorbo]: debate that you make a million dollars
more if you had a college verse not
933
::[craig_sorbo]: and brand you and i have talked
about said there's no way that you can
934
::[craig_sorbo]: actually mathematically calculate that data because i
mean look at zaceburglamos i mean you got
935
::[craig_sorbo]: people that are the wealthiest people in
936
::[steve_doyle]: m
937
::[craig_sorbo]: the world if college degrees are going
to totally blow that out of the water
938
::[craig_sorbo]: and but i said alright let's just
do the math and in what i realized
939
::[craig_sorbo]: a great book that i read that
family member since me was called rich port
940
::[craig_sorbo]: when i was younger
941
::[brad_herda]: it's great
942
::[craig_sorbo]: because
943
::[brad_herda]: book
944
::[craig_sorbo]: i was that
945
::[steve_doyle]: hm
946
::[craig_sorbo]: kid i was that kid that was
kid licthad i didn't know my dad saw
947
::[craig_sorbo]: the family
948
::[steve_doyle]: yeah
949
::[craig_sorbo]: tons of wealth tons of money got
to see that piece
950
::[steve_doyle]: m
951
::[craig_sorbo]: i grew up pretty much only child
single mom very
952
::[steve_doyle]: yeah
953
::[craig_sorbo]: poor but i got t see both
worlds
954
::[brad_herda]: oh
955
::[craig_sorbo]: you know it's the wolf of wall
street thing i've been a rich man poor
956
::[craig_sorbo]: man i choose rich all he time
but
957
::[brad_herda]: yeah
958
::[craig_sorbo]: you choose comfortable at having an understanding
of money and what
959
::[brad_herda]: yeah
960
::[craig_sorbo]: the reason people don't have money typically
is because they're burdened with debts not because
961
::[craig_sorbo]: of a lack of income because of
lack of understanding
962
::[steve_doyle]: h
963
::[brad_herda]: true
964
::[craig_sorbo]: of their dollars
965
::[steve_doyle]: m yeah
966
::[craig_sorbo]: i've seen people that make a million
dollars year that have no money i've seen
967
::[craig_sorbo]: people that mke forty thousand dollars a
year that have tons of it it's the
968
::[craig_sorbo]: relationship that they have there with money
so that mat there is i just looked
969
::[steve_doyle]: exactly
970
::[craig_sorbo]: it up to and so in two
thousand and nineteen two thousand twenty the average
971
::[craig_sorbo]: in state tuition was eighty one thousand
one hundred and forty dollars or four years
972
::[craig_sorbo]: of school eighty one thousand dollars obviously
you can't get rid of this debt either
973
::[craig_sorbo]: so if you invest that money or
if you have that payment so eighty one
974
::[craig_sorbo]: one forty at an eight per cent
interest rate which is roughly the average interest
975
::[craig_sorbo]: rate across the board for
976
::[brad_herda]: right
977
::[craig_sorbo]: all college loans that's seven hundred and
seventy five dollars per month um m if
978
::[craig_sorbo]: you pay that from the age of
twenty three to thirty eight and re invest
979
::[craig_sorbo]: that seven seventy five till you're sixty
five you have six hundred twenty ight thousand
980
::[craig_sorbo]: dollars so a lot of people show
this to fifteen year old kids when i
981
::[craig_sorbo]: was going to these high schools and
talk to them and they're looking go on
982
::[craig_sorbo]: man i can buy a ferrari right
as you get old you realize hey i
983
::[craig_sorbo]: gotta save for retirement i go do
some other
984
::[brad_herda]: oh
985
::[craig_sorbo]: things
986
::[steve_doyle]: m
987
::[craig_sorbo]: like six hundred twenty thousand dollars
988
::[steve_doyle]: right
989
::[craig_sorbo]: isn't that much money anywhere
990
::[brad_herda]: yeah
991
::[craig_sorbo]: when you're fifteen like you can buy
two feraries it's really cool but
992
::[brad_herda]: yeah
993
::[craig_sorbo]: when you understand
994
::[steve_doyle]: oh
995
::[craig_sorbo]: the flip side to it is like
if you start investing at twenty
996
::[steve_doyle]: my
997
::[craig_sorbo]: three so just to imagine a kid
you talk blue color spaces eighteen year o
998
::[steve_doyle]: oh
999
::[craig_sorbo]: kid
1000
::[brad_herda]: oh
1001
::[craig_sorbo]: goes out there doesn't rally want to
do so from eighteen nineteen twenty they're playing
1002
::[craig_sorbo]: round
1003
::[steve_doyle]: m
1004
::[craig_sorbo]: in different worlds figure out what they
want to do now that then they start
1005
::[craig_sorbo]: getting into a career path where hey
there's a there's a good path right stuff
1006
::[craig_sorbo]: you guys talk all the time
1007
::[brad_herda]: yep
1008
::[craig_sorbo]: by twenty three years
1009
::[steve_doyle]: yeah
1010
::[craig_sorbo]: old is it uncommon that somebody in
the blue color space could saving investing seven
1011
::[craig_sorbo]: her seventy five dollars a month
1012
::[brad_herda]: could
1013
::[craig_sorbo]: not
1014
::[brad_herda]: be
1015
::[craig_sorbo]: uncommon this is not
1016
::[brad_herda]: could
1017
::[craig_sorbo]: an
1018
::[brad_herda]: be
1019
::[craig_sorbo]: ureasonabus
1020
::[brad_herda]: could be super easy to do
1021
::[craig_sorbo]: super easy
1022
::[steve_doyle]: absolutely
1023
::[craig_sorbo]: if you do that and you do
that from the age of twenty three to
1024
::[craig_sorbo]: sixty five you have one point seven
six eight million
1025
::[brad_herda]: no
1026
::[steve_doyle]: m
1027
::[craig_sorbo]: all that math based on a six
percent average rate of return very conservative math
1028
::[craig_sorbo]: that's the
1029
::[steve_doyle]: m
1030
::[craig_sorbo]: difference so if you make a million
dollars more in or if you make a
1031
::[craig_sorbo]: million more that's actually tact so you
actually make let's say six hundred thousand as
1032
::[craig_sorbo]: more
1033
::[brad_herda]: yeah
1034
::[craig_sorbo]: of an education system
1035
::[brad_herda]: yeah
1036
::[craig_sorbo]: this is one point
1037
::[brad_herda]: yeah
1038
::[craig_sorbo]: one million dollars congratulations college
1039
::[brad_herda]: yeah
1040
::[craig_sorbo]: you lost that's my math
1041
::[steve_doyle]: yep
1042
::[craig_sorbo]: so um
1043
::[brad_herda]: no
1044
::[steve_doyle]: ah
1045
::[craig_sorbo]: but it
1046
::[brad_herda]: when i saw that and i saw
it was double
1047
::[craig_sorbo]: yeah
1048
::[brad_herda]: like essentially you're doubling your potential
1049
::[craig_sorbo]: double triple
1050
::[steve_doyle]: potential earnings
1051
::[craig_sorbo]: triple
1052
::[brad_herda]: yeah triple yeah six one point eight
from six yeah
1053
::[craig_sorbo]: m
1054
::[brad_herda]: you are you are essentially creating a
different
1055
::[craig_sorbo]: oh
1056
::[brad_herda]: you're potentially creating generational
1057
::[steve_doyle]: yeah
1058
::[brad_herda]: pivot
1059
::[craig_sorbo]: m
1060
::[brad_herda]: for your family
1061
::[steve_doyle]: yeah
1062
::[brad_herda]: for your legacy for everything at that
point
1063
::[craig_sorbo]: oh
1064
::[brad_herda]: time
1065
::[craig_sorbo]: it's unbelievable yeah so i mean it's
staggering the math you're absolutely right you want
1066
::[craig_sorbo]: to talk about generation al wealth compound
that more understand
1067
::[steve_doyle]: oh
1068
::[craig_sorbo]: that map add thirty years to it
it's even more dramatic right thing about compounding
1069
::[craig_sorbo]: interest
1070
::[steve_doyle]: hm
1071
::[craig_sorbo]: is it's expodential just
1072
::[brad_herda]: correct
1073
::[craig_sorbo]: like technology
1074
::[steve_doyle]: so
1075
::[craig_sorbo]: is expodential things you know back ends
of things are expedential what does cology actually
1076
::[craig_sorbo]: do to our younger generation in my
opinion robs them of their early most valuable
1077
::[craig_sorbo]: investable years
1078
::[brad_herda]: ah
1079
::[craig_sorbo]: so that's
1080
::[brad_herda]: so
1081
::[craig_sorbo]: my beef with it
1082
::[brad_herda]: how would somebody find you crag to
if the young kid wants to figure out
1083
::[brad_herda]: that hey i want to get to
my one point eight million dollars by the
1084
::[brad_herda]: time i am sixty or
1085
::[craig_sorbo]: yeah
1086
::[brad_herda]: you know by the time by the
time i beat my body up so much
1087
::[brad_herda]: that i'm fifty five and i don't
have to worry about it any more how
1088
::[brad_herda]: does how
1089
::[craig_sorbo]: hm
1090
::[brad_herda]: does a kid find to help them
1091
::[craig_sorbo]: ah
1092
::[brad_herda]: to achieve
1093
::[craig_sorbo]: yeah
1094
::[brad_herda]: that goal
1095
::[craig_sorbo]: all my nphoes out there but just
if you google crag sore boat find it
1096
::[craig_sorbo]: but crag dot sore bow at n
m dot com is my email my phone
1097
::[craig_sorbo]: number two six six one seven four
seven five feel free call me gladly have
1098
::[craig_sorbo]: a chat with anybody asks questions whether
you like what i say or don't like
1099
::[craig_sorbo]: what i say i always i will
1100
::[brad_herda]: oh
1101
::[craig_sorbo]: welcome conflict
1102
::[brad_herda]: you
1103
::[craig_sorbo]: as well
1104
::[steve_doyle]: so
1105
::[brad_herda]: you know he will
1106
::[craig_sorbo]: so
1107
::[brad_herda]: always say it
1108
::[steve_doyle]: yeah
1109
::[brad_herda]: we've had plenty of conflict
1110
::[craig_sorbo]: yeah
1111
::[brad_herda]: so so
1112
::[craig_sorbo]: i love through the greatest conflict comes
the best resolution so the hardest conversations
1113
::[steve_doyle]: absolutely
1114
::[craig_sorbo]: create the best results
1115
::[brad_herda]: yeah absolutely
1116
::[craig_sorbo]: but yeah certainly those are the
1117
::[steve_doyle]: ye
1118
::[craig_sorbo]: two easiest ways to contact me
1119
::[brad_herda]: right so
1120
::[steve_doyle]: m
1121
::[brad_herda]: you may well you only listen to
one episode randomly because it was
1122
::[craig_sorbo]: ah
1123
::[brad_herda]: a mutual friend of ours but that's
okay
1124
::[steve_doyle]: oh
1125
::[brad_herda]: so
1126
::[craig_sorbo]: well
1127
::[steve_doyle]: oh
1128
::[craig_sorbo]: one thing we don't have i got
a four year old a one year on
1129
::[craig_sorbo]: man time is of the essence is
limited
1130
::[brad_herda]: whatever
1131
::[steve_doyle]: right
1132
::[brad_herda]: whatever
1133
::[craig_sorbo]: chip
1134
::[brad_herda]: m
1135
::[craig_sorbo]: yeah
1136
::[brad_herda]: one of the things that one of
our friends of ours started was these dad
1137
::[brad_herda]: joke
1138
::[steve_doyle]: yeah
1139
::[brad_herda]: things and i found a card i
thought
1140
::[steve_doyle]: oh
1141
::[brad_herda]: i
1142
::[steve_doyle]: yeah
1143
::[brad_herda]: thought
1144
::[steve_doyle]: let's
1145
::[brad_herda]: this was
1146
::[steve_doyle]: do
1147
::[brad_herda]: hilarious
1148
::[steve_doyle]: this
1149
::[brad_herda]: these two are hilarious
1150
::[craig_sorbo]: oh
1151
::[brad_herda]: and you could probably
1152
::[craig_sorbo]: ah
1153
::[brad_herda]: you said you had a four
1154
::[steve_doyle]: oh
1155
::[brad_herda]: year old
1156
::[steve_doyle]: man
1157
::[brad_herda]: is that what you said craig
1158
::[craig_sorbo]: yeah
1159
::[brad_herda]: yeah this these will be right up
your four year old ally perfect these will
1160
::[brad_herda]: kill
1161
::[steve_doyle]: ah
1162
::[brad_herda]: at christmas
1163
::[steve_doyle]: all right
1164
::[craig_sorbo]: perfect
1165
::[steve_doyle]: let's hear
1166
::[brad_herda]: what
1167
::[steve_doyle]: him
1168
::[brad_herda]: do you call cattle that don't produce
milk
1169
::[steve_doyle]: oh
1170
::[brad_herda]: yeah
1171
::[craig_sorbo]: oh i don't know
1172
::[brad_herda]: milk duds oh
1173
::[craig_sorbo]: o
1174
::[steve_doyle]: m
1175
::[brad_herda]: killer
1176
::[craig_sorbo]: uh
1177
::[brad_herda]: at the christmas
1178
::[steve_doyle]: oh
1179
::[brad_herda]: table for you crack
1180
::[craig_sorbo]: h
1181
::[brad_herda]: this one
1182
::[steve_doyle]: um
1183
::[craig_sorbo]: well
1184
::[brad_herda]: here's
1185
::[craig_sorbo]: brad you're like i'm just i'm right
now jumping out of my skin to go
1186
::[craig_sorbo]: to your christmas if that's what's killing
it
1187
::[brad_herda]: here's here's
1188
::[steve_doyle]: yeah
1189
::[brad_herda]: here's a little math joke for you
potentially
1190
::[craig_sorbo]: oh
1191
::[brad_herda]: what's the different
1192
::[craig_sorbo]: perfect
1193
::[steve_doyle]: yeah
1194
::[brad_herda]: poorly dressed man on a bicycle and
a well dressed man i'm sorry a poorly
1195
::[brad_herda]: dressed man on a tricycle
1196
::[craig_sorbo]: ah
1197
::[brad_herda]: and a well dressed
1198
::[craig_sorbo]: oh
1199
::[brad_herda]: man on a bicycle yeah
1200
::[craig_sorbo]: one wheel
1201
::[brad_herda]: close
1202
::[craig_sorbo]: oh
1203
::[brad_herda]: attire
1204
::[craig_sorbo]: m m
1205
::[brad_herda]: ah
1206
::[craig_sorbo]: nice
1207
::[steve_doyle]: oh jees
1208
::[brad_herda]: yah
1209
::[steve_doyle]: wow
1210
::[brad_herda]: see
1211
::[steve_doyle]: that's
1212
::[brad_herda]: nothing
1213
::[steve_doyle]: terrible
1214
::[brad_herda]: but the best dad jokes here on
blue collar
1215
::[steve_doyle]: i
1216
::[brad_herda]: p s
1217
::[craig_sorbo]: those
1218
::[steve_doyle]: that's
1219
::[craig_sorbo]: are great i love them
1220
::[steve_doyle]: that's
1221
::[brad_herda]: oh
1222
::[craig_sorbo]: i
1223
::[steve_doyle]: terrible
1224
::[craig_sorbo]: mean you got to rock
1225
::[brad_herda]: ah
1226
::[craig_sorbo]: with it you want to
1227
::[brad_herda]: oh
1228
::[steve_doyle]: right
1229
::[craig_sorbo]: speaking of genera
1230
::[steve_doyle]: yeah
1231
::[craig_sorbo]: you might have to edit this but
you want me to give you a good
1232
::[craig_sorbo]: one
1233
::[brad_herda]: go
1234
::[steve_doyle]: do
1235
::[brad_herda]: for
1236
::[steve_doyle]: it
1237
::[brad_herda]: it
1238
::[steve_doyle]: do it
1239
::[craig_sorbo]: it's not really you know what they
say so as men
1240
::[brad_herda]: a
1241
::[craig_sorbo]: age you can appreciate this brad when
i'm talking about aging but as men age
1242
::[craig_sorbo]: they look like san connery right
1243
::[steve_doyle]: a
1244
::[brad_herda]: sure is
1245
::[steve_doyle]: yeah
1246
::[brad_herda]: maybe
1247
::[craig_sorbo]: yeah
1248
::[brad_herda]: not
1249
::[craig_sorbo]: has as women age
1250
::[steve_doyle]: yeah
1251
::[brad_herda]: on
1252
::[craig_sorbo]: they look
1253
::[steve_doyle]: yeah
1254
::[craig_sorbo]: like san connery
1255
::[steve_doyle]: yeah
1256
::[craig_sorbo]: right said you might have to edit
it but hey if i get more votes
1257
::[steve_doyle]: ye
1258
::[craig_sorbo]: i that's all you that's all you
can judge a good woman too if they
1259
::[craig_sorbo]: laugh at that and don't slap
1260
::[brad_herda]: oh
1261
::[craig_sorbo]: you
1262
::[steve_doyle]: yeah
1263
::[craig_sorbo]: um
1264
::[brad_herda]: wow
1265
::[craig_sorbo]: so you don't describe at saint to
everybody so that's a great one for christmas
1266
::[craig_sorbo]: especially
1267
::[steve_doyle]: yeah
1268
::[craig_sorbo]: if grandma is over you know rocker
with
1269
::[steve_doyle]: m
1270
::[craig_sorbo]: it
1271
::[steve_doyle]: m yeah
1272
::[craig_sorbo]: yeah
1273
::[brad_herda]: wow
1274
::[steve_doyle]: yeah
1275
::[brad_herda]: that's a
1276
::[craig_sorbo]: yeah
1277
::[brad_herda]: good point crag so
1278
::[steve_doyle]: yeah
1279
::[brad_herda]: so yeah thank you so uch for
1280
::[steve_doyle]: yeah
1281
::[craig_sorbo]: yeah
1282
::[brad_herda]: for sharing
1283
::[steve_doyle]: that was awesome
1284
::[brad_herda]: and being on here and and demonstrating
to us the you know the three x
1285
::[brad_herda]: opportunity
1286
::[steve_doyle]: ye
1287
::[brad_herda]: to start
1288
::[steve_doyle]: m
1289
::[brad_herda]: at a young age do not
1290
::[craig_sorbo]: yeah
1291
::[brad_herda]: take on the debt and go down
a different path
1292
::[craig_sorbo]: oh
1293
::[brad_herda]: and sharing your story so thank you
very much for being here today
1294
::[craig_sorbo]: right
1295
::[steve_doyle]: oh
1296
::[craig_sorbo]: yeah thank
1297
::[steve_doyle]: yeah
1298
::[craig_sorbo]: you guys for having me fun show
yeah
1299
::[brad_herda]: anything else to say steve
1300
::[steve_doyle]: ah
1301
::[brad_herda]: or you just want to sit there
and be a
1302
::[steve_doyle]: for good
1303
::[brad_herda]: little
1304
::[steve_doyle]: were you already tuned
1305
::[brad_herda]: all
1306
::[steve_doyle]: this out so we're
1307
::[brad_herda]: we're
1308
::[craig_sorbo]: mike
1309
::[steve_doyle]: good
1310
::[brad_herda]: out
1311
::[steve_doyle]: you took us
1312
::[brad_herda]: so
1313
::[steve_doyle]: out
1314
::[craig_sorbo]: mike drop