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Unleash Full Potential for Video: Leveling Up and Learning
Episode 19226th December 2023 • The Visual Lounge • TechSmith Corporation
00:00:00 00:05:19

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On The Visual Lounge, we often talk about getting better, leveling up, and improving how we make and use video by 1%.

It's great to talk about, but what's the secret to that happening? Pretty easy; you have to do something. However, for that to work, you need to not just talk about it but make the time available to play, experiment, to try new things with the videos you create.

Thanks for being a viewer of the channel. From all of us at TechSmith & The Visual Lounge podcast, we want to wish you a wonderful and successful 2024!

Key points from this episode:

  • 00:00 - Introduction
  • 00:30 - Thinking about scheduling
  • 01:00 - Put together the idea of Leveling Up and Scheduling.
  • 01:35 - Build in time and space to play around with and explore new ideas
  • 02:05 - How I learned from building the TechSmith Academy
  • 02:40 - If you want to get better - do this!
  • 03:08 Video is about exploring and learning through experimentation, leading to better problem-solving skills.
  • 04:00 - Give yourself time!
  • 04:58 - What are you thinking about?

Important links and mentions:

Want to get better at video? Check out TechSmith Academy - free learning about creating and using video.

Looking for video editing software? Try Camtasia

#podcast #videocreation #learnin

Transcripts

Speaker:

Hey, everybody. Happy end of 2023. It is a great time to stop

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and reflect as the days are getting darker and darker as we

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approach the darkest night of the year, it's a time to bring a little light

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into our lives and, and reflect on what could be. And I've been thinking about

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a couple things. First of all, there's something that's been on my mind.

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At the end of every podcast, I say something like, take some time to level

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up every single day. So there's that piece. Hold on to

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that. I'll be back to it. The other piece I've been thinking of a lot

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about and spending a lot of time in, not just for my work, but for

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myself and for some other charitable responsibilities I have,

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is think about scheduling. I'm not a big

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scheduler. I don't really love having detailed plans. But what I'm finding is

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that it is a thing that helps me move forward. It helps me know what

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I should be focusing on, where I should be going. And I don't always love

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it, but I'm finding the great power in ability to look ahead and say,

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like, yes, that is the destination. That's where I need to get to, where I

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need to be, when I need to be. So when I started putting these two

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thoughts together, something occurred to me that I think could

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be really helpful in 2024 for me and maybe for you.

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So I'm bringing it to you. We don't often

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schedule and give ourselves time to level up. We don't give

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ourselves time to improve. We say in earnest, like, oh,

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yeah, take some time to learn. But I think what we do is we like,

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take some time to learn, but get everything else done. Don't bother to actually dedicate

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time to it. And what I'm feeling like and what I think could be very

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powerful in 2024 if we change that and actually say, let's

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build in space to get better, let's build in

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space. Time to play, time to experiment, time to try

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things. Now, here's the thing that I've learned over my years in working in

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video. The truth is, the time that I've learned best

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things like using video or really doing anything, is when I had something I needed

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to do or wanted to do. When I've just gotten to explore and

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try to make something, not because I'm going to use it, not because it's being

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driven by a deadline, but because I needed to do something. I

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wanted to do something. One example of this is about six years ago,

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we were building the Techsmith Academy and the first kind of videos that we were

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making for the Techsmith Academy are more scenario kind of based.

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There's a story that goes along with it, which meant scripting meant

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heavy. Storyboarding meant a lot of things, things that

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I had kind of done but never had really done. But when I

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gave myself time to really script and do that and then bring it

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into video production in a way that I'd never done before, I got to learn

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so much. My learning curve was like, yeah, this is really hard,

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but I learned so much faster. And I think the reality is that if

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you want to get better at anything in 2024, you need to schedule time

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for it. You need to give yourself time to play, to explore, to make stuff,

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and not necessarily, again, with the end purpose of, you're going to publish it,

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but take the time and give yourself the time to make

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something. Now, I don't know what the frequency is going to look like for that.

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That could be once a week, that could be once a month, that could be

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once a quarter. It might be more frequent than that. But I

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think find time to play, especially in video. I think video

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is a lot about watching things and saying, hey, can I make something that looks

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like that? It's about exploring structure and style and saying, like,

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what if I move these things around? And I'm not worried about ruining

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the project because it's got to get done by saying, like, let's change it

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around a little bit. Give yourself a chance to look at something and say, can

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I make that same look and feel for something for

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me, just because I want to see if I can do it? And I bet

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as you do, that you will learn so much faster. You will learn so much

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more, because that exploratory learning opportunity is going

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to give you the skills and tools that you need that are going to not

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only allow you to do those cool things, but allow you to do the other

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things, maybe better. You're going to find new ways to approach a

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problem or an issue or thinking through, like, oh, you know what? I did that

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before. Now let's apply it to this, and then you understand it better.

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So as we go into the year of 2024, as

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we shut off the darkness, as the winter solstice is upon us,

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and we go on to the newest, brightest days

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ahead, because hopefully 2024 is going to be amazing for you. I

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hope that you take that time to give yourself some time to actually explore

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the things that you're trying to do. And it could be

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video. It could be anything that you're working on. If you're doing content

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for your team, you're making instructional content, you're making

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the best widget ever out there. Explore to see what you can do.

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See how you can get better. But dedicate time to it. Don't just let it

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be a thing that happens to you. Be

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intentional. Be proactive. Be thoughtful in how you're going to do that.

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Give yourself the challenge. Because otherwise you'll never learn as quickly as you

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do if you give yourself that time. So thanks everybody.

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I really am looking forward to 2024. More great episodes of the podcast,

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more great comments, and here conversations on LinkedIn. Love to hear what you're

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thinking about. What are you going into 2024 thinking about? Are you

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thinking about something? How you're going to get better? Are you thinking about something that

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you're like, man, I want to stop doing whatever it is. Put it

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in the doobie doo down below. I'd love to hear it. And like we

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always say, I hope you take some time to level up every single day. Thanks

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everybody. Bye.