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Founder Thesis - ThePodium.in EPISODE 38, 29th January 2021
The Foodtech Pioneer who is still fresh | Rashmi Daga @ FreshMenu
00:00:00 01:02:44

The Foodtech Pioneer who is still fresh | Rashmi Daga @ FreshMenu

Well, it would be unjust to say that today’s world is a male-dominated one. Women of today are changing the way we see the world and are redefining the so-called “conventional”. Women who inspire with their commendable leadership and conviction. 

Today, we are in conversation with one such groundbreaking personality who quit her corporate career to build her startup from scratch and went all out to establish a name for herself.

She is as motivated as she is excited to be building India’s leading fresh food brand, FreshMenu. Rashmi Daga, the founder of FreshMenu, is passionate about consumer brands and enjoys the thrill that startups expose her to. 

She graduated from Delhi College of Engineering as an electrical engineer and later, went on to pursue management from Indian Institute of Technology, Ahmedabad. She shares anecdotes from her early life as a salesperson, working on the field and experiencing Real India on the road. FreshMenu was born in 2014, that’s when she decided to launch her food company. 

She talks about the plan of action she relied upon, her business model decisions, breaking the monotony, getting her hands dirty with all the research, hiring the first chef, among other intriguing sneak-peek into her entrepreneurial journey. 

Tune in to listen to the full conversation where Rashmi Daga talks about her Eureka moment, her larger mission and shares some beautiful insights into building India’s top consumer food brand. 

Key takeaways from the episode

  1.  The founder of FreshMenu tells us how a real-time job experience helps. 
  2.  Brand building and setting milestones. 
  3.  Incorporating international cuisine and building a diverse food menu.
  4.  Tracking unit economics in your startup.
  5.  Sampling, Packaging, and Customer Acquisition. 
  6.  Dealing with the funding process as a solo woman entrepreneur. 
  7. Indian Food Habits post-COVID. 

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