TLDL (too long didn't listen): STOP PUTTING YOURSELF IN A BOX WITH CONTENT AND OFFER CREATION BY ACTING OUT OF PRESSURE AND OBLIGATION
In this episode, I'm sharing a candid update on the behind the scenes of my business and some of the pressure I've been putting on myself to "oblige" to mainstream marketing norms, to "perfect" my offer suite, and to be "accessible" to as many potential clients as possible…
So of course, I'm walking you through my in-real-time process of HOW I’m swapping pressure for play!
I share about some of the urgency I've been feeling around the common practice in the coaching industry to offer multiple products or services at varying price points, and to have this 'perfectly proven funnel' set up in my backend. And of course share my unpopular opinions on this, which I believe is actually keeping us in a box, and diluting our voice and points of connection with potential clients.
Instead, I argue the importance of experimentation in your marketing and offer creation in order to align your offerings with what feels truly energizing and inspiring, rather than succumbing to societal pressures or obligations. And seeing offer creation less linearly, and more cyclically!
This is your massive permission slip to PLAY! Begin to look at offer and content creation like a massive science experiment, start "trying things on for size" without the unnecessary pressure and attachment to outcomes/timelines.
Swapping pressure for play is also a way to expand your nervous system's window of tolerance AND an opportunity to heal good girl conditioning and perfectionism!
Be sure to listen to the end where I tease my upcoming group program for mother entrepreneurs wanting to get their head out of the way of their heart led business. This group training will be centred on unlearning, relearning, and embodying. The intention is to create a space to unravel and integrate. Think of the experience as an embodied reset to reframe your mind, reconnect to your body, and rebirth the soul of your business
Co-create without pressure by joining the waitlist here
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