When you've got unfinished PESI courses piling up and a background in OT, how do you actually translate all that knowledge into shameless self-promotion? Lisa Kessier-Brock is a registered clinical counsellor who blends her occupational therapy roots with psychotherapy to support parents navigating the messy, never-ending journey of parenthood. Cecilia coaches her through the permission piece, tech overwhelm, and building sustainable marketing systems that don't require dancing on social media.

What You'll Learn:

1. Why permission to self-promote is the first hurdle most therapists face (and how to get over it)
2. The tech intimidation factor for women and how to move through it with practical tools
3. How to maximize your existing tech stack instead of complicating things with more platforms
4. The strategic difference between workshops that convert and workshops that just drain your energy
5. Why time blocking isn't a time management issue — it's a self-boundary issue
6. How to create automated email sequences that nurture workshop attendees without Jane App
7. The real reason content takes three hours instead of 45 minutes (and it's not the content)
8. Why your ADHD brain needs built-in creative time blocks, not rigid productivity systems

Key Topics Discussed:

1. Lisa's journey from OT to RCC and why the mental health piece was always the passion
2. The COVID-era "everyone has a wait list" myth that set up unrealistic expectations
3. Permission to share knowledge and why life experience is as valuable as seven courses from PESI
4. Shameless self-promotion as a Full Practice Formula breakthrough
5. Tech intimidation as a gendered issue and how to overcome it
6. Workshop strategy: free vs. paid, in-person vs. virtual, and what actually converts
7. Building email automation with MailerLite forms and Google Meet (no Jane App needed)
8. Time blocking as a self-boundary practice, not a productivity hack
9. The brain's relationship to time allocation and why tasks expand to fill the space you give them
10. Integrating ADHD needs into your business systems instead of fighting them

Mentioned in This Episode:

Lisa Kessier-Brock, M.Ed., RCC - Registered Clinical Counsellor, Vancouver, BC

Nurtured Foundations Therapy & Consulting - Lisa's practice supporting parents

Full Practice Formula - Cecilia's program for therapists building sustainable practices

PESI - Professional education platform with endless course options

MailerLite - Email marketing platform for automation and landing pages

Squarespace - Website platform Lisa uses

Google Meet - Free video conferencing tool for workshops

Jane App - Practice management software (discussed as unnecessary for simple workshops)

Comedy Connection - Lisa's brother is a comedian; therapist siblings are a thing

Live Coaching Breakthroughs:

The Permission Block: "I think one of the many things that I got from the course was just that permission to... there's so much knowledge that we build and it's valuable to share it."

The Tech Overwhelm: "I think especially for women, there's like an intimidation level when it comes to tech."

The Reframe: Learning tech is easier than learning everything you already know about working with people — you're smarter than you think.

The Workshop Trap: Not all workshops are created equal. Free workshops work when they're designed to convert, not just educate.

The Time Boundary Truth: "If you give yourself an hour to do a task, you will do the task in an hour. If you give yourself three hours to do the same task, it'll take you three hours."

The ADHD Integration: Don't fight your brain — build systems that work with it, including creative time blocks and strategic breaks.

Key Coaching Moments:

"We have spent at minimum seven years in school, probably eight. We get so overwhelmed with these things that are actually really doable and easy to learn because we have learned the complex things already."

"It is just time blocking. You also want to integrate your ADHD need. You need to make space for it."

"Whatever we allocate, we will use. That is the self boundary around like, I have this much time to do these things and that is it."

"It's not a time management issue, it's a self-boundary issue."

Practical Action Steps:

1. Embrace shameless self-promotion — your knowledge and experience are valuable
2. Create a simple workshop funnel: landing page (MailerLite) → Google Meet → automated email sequence
3. Tag everyone who registers (e.g., "free workshop Feb 2026") so you can track and nurture them
4. Time block your content creation and stick to it — 45 minutes for an email, not three hours
5. Maximize your existing tech stack instead of adding more tools
6. Build ADHD-friendly systems with creative time blocks and intentional breaks
7. Remember: imperfect and done beats perfect and never posted

Relatable Struggles:

1. Seven unfinished PESI courses gathering digital dust
2. Permission paralysis around self-promotion and visibility
3. Tech intimidation as a barrier to marketing
4. The COVID influencer flood that made you want to exit the arena
5. Time disappearing into tasks that should be quick
6. ADHD brain needs vs. rigid productivity systems
7. Feeling like you need to do TikTok dances to market your practice
8. Workshop overwhelm and not knowing where to start

The Comedian-Therapist Connection:

Lisa's brother is a comedian, and at the Emmys, multiple comedians said their siblings were therapists too. As Cecilia puts it: "We all work through our trauma differently. Some of us support other people with their trauma to work through it and some people tell jokes."

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ABOUT YOUR HOST:

Cecilia Mannella is a leadership coach for therapists and wellness practice owners with 25 years as a mental health practitioner and 17+ years building her group practice from solo therapist to seven-figure success. She specializes in helping therapists find niche clarity and visibility strategies that feel aligned, not gross.

Connect with Cecilia:

Website: https://www.ceciliamannella.com/

This Episode: https://www.ceciliamannella.com/purpose-and-profit-podcast

ABOUT THE GUEST:

Lisa Kessier-Brock is a registered clinical counsellor in Vancouver, BC, with a background in occupational therapy. She blends practical life roles and routines from her OT training with psychotherapy to support parents navigating the journey of parenthood. She mainly works with parents and has extensive experience with kids, helping families build sustainable routines and navigate the messy reality of raising humans.

Connect with Lisa:

Website: https://www.nurturedfoundations.com

Instagram: @nurtured_counseling

LinkedIn: Lisa Kessier-Brock

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