This season on The Offstage Mic we are talking about strategies to combat the challenges in the cultural sector borrowed from the business world that have proven successful across patron retention, subscriptions, ecommerce, raising money, and digital content (to name a few).

And throughout the season, I’m occasionally bringing in some people who know the business world quite well to help me break it down: board members of our orchestras, operas, ballets, theaters, museums, zoos, and more.

These are the people governing our cultural institutions, who also have incredible professional experience outside the arts, and who are also among the most connected to and engaged with our mission-driven work.

All so that we can Run It Like a Business — without sacrificing the art we produce. Season 3 of the Offstage Mic is coming up right here. Hit “follow” or “subscribe” right now.

Breaking news.

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There

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Aubrey Bergauer: are some concerning

headlines right now in arts and culture.

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But this isn't the whole story for the

arts, or at least it doesn't have to

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be this season on the Offstage Mic, we

are talking about strategies to combat

6

the challenges in the cultural sector.

7

Strategies borrowed from the

business world that have proven

8

successful across patron retention.

9

subscriptions, e commerce, raising money,

and digital content, to name a few.

10

And throughout the season, I'm

occasionally bringing in some people

11

who know the business world quite

well to help me break it down.

12

Board members of our orchestras,

operas, ballets, theaters,

13

museums, zoos, and more.

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These are the people governing our

cultural institutions who also have

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incredible professional experience

outside the arts, and who are also

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among the most connected to and

engaged with our mission driven work.

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I asked them about the challenges

their institutions face.

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People are not going to the theater.

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As well as the solutions they

see from their vantage point.

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It's engagement.

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But we also look after the community.

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All so that we can run it like a business

without sacrificing the art we produce.

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Season three of The Offstage

Mic is coming up right here.

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Hit follow or subscribe right now

anywhere you get your podcasts.