Of course, what happened in the past isn’t necessarily an indication of what might be likely to happen in the future. Folashade Uba shares that we should stop reacting and start predicting.

Folashade says: “The best and most successful strategy will be to shift from reactive SEO to proactive SEO.”

What would be an example of reactive SEO compared to proactive SEO?

“Reactive SEO is when you're reacting to trends, reacting to your competitors' moves, reacting to keyword spikes, and reacting to every Google algorithm change.

Proactive SEO is when you're intentionally shaping what the search could be, what the feature could be, and using predictive analysis and behavioural forecasting.”