Click Here to Get All Podcast Show Notes!

What is marketing? Why do brands advertise? No matter how good you are at what you do, it doesn’t automatically mean that people know you. So it is your responsibility to make your brand known. That’s where marketing comes in. And one of the coolest ways to market your brand is by product placement. The more familiar you are, the more people will trust you and buy from you. In today’s episode, you will hear a  conversation between Sharran and his 10-year-old son about this essential aspect of marketing. 

“It doesn't really matter how good you are if no one knows about you.”

- Sharran Srivatsaa

Timestamps:

00:00 A walking conversation between father and son 

02:39 What is marketing, according to a 10-year-old boy? 

02:55 Let’s talk about Product Placement 

03:33 Why Iron Man drives an Audi R8 Spyder

05:01 The reason Agents of S.H.I.E.L.D. only drive Lexus cars

05:29 What does the Reticular Activating System (RAS) have to do with marketing?

06:51 The simple reason brands advertise

08:21 Why product placements work

Resources:

  - Grab Sharran’s 4-Week MBA for Free

 Connect with Sharran:

  - Facebook

  - Instagram

  - Twitter

  - LinkedIn

  - YouTube