A good “argument” is more than just the substance itself. To lead people, teams or organizations it takes logic, credibility AND an emotional appeal to induce action. This isn’t news, Aristotle discussed these concepts 2000 years ago, but so many leaders with massive potential miss out because they’ve forgotten these ancient “secrets”.
“The moment we get complacent with our Ethos, is the moment we start to lose it.”
In this episode, Rene breaks down these concepts (as well as the forgotten two, Kyros and Telos) to help you and your organization move forward from a place of credibility, using your own values, beliefs and experiences to lead with Pathos, Ethos and Logos.