You’re working hard on your blog content, knowing that you want to market your posts on Pinterest. But what if they flop? Is there a way to know if your content will succeed on Pinterest? Let’s talk about it.
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Transcripts
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[00:00:34] And so this week we have a great question from a listener. This is a teacher business owner, but they are blogging about non-classroom related topics, and this listener is wondering if there's a way to tell if it's even worth using Pinterest for their teacher business. So I love this question because it's a great reminder that teacher businesses come in all shapes and sizes.
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[00:01:24] So let's dive in. First, I have a word of caution about classifying an entire business as being in or out of a Pinterest niche. While I will agree that there are niches that are tailor made for Pinterest like recipes and crafts, it doesn't mean that people only turn to Pinterest for those topics. And it doesn't mean that a website outside of recipes and crafts will never get traffic from Pinterest.
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[00:02:15] So let me tell you what I mean about the difference between a Pinterest niche and a Pinterest topic. I think most of us can agree that we fit into the accidental CEO category of business owners. Your TPT product line is already established. Your niche within education is already established. And so you're trying to make Pinterest fit within your existing strategy rather than the other way around.
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[00:03:07] They have that luxury of deciding if it's worth it to pursue a business idea based on what they know about Pinterest. But most teacher business owners don't have that luxury. They're trying to find a way to make their niche work on Pinterest. So the way to do this is by focusing on content that fits within a Pinterest friendly topic.
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[00:03:57] that have some sort of printable element that I could feature on my pins, like a planner for teacher bloggers. Templates also do well on Pinterest, so I might create a blog post with free pin templates. Ideas, as we know, are also huge on Pinterest. When people just want to bank ideas, they often turn to Pinterest to do some scrolling.
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[00:04:42] So my hope is that by not writing myself off as not being in a Pinterest niche and instead trying to focus on Pinterest friendly topics, that this can be a marketing tool for my business. But really, you don't just have to rely on hope and a prayer that you have created blog content that will do okay on Pinterest.
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[00:05:28] And so I'm going to share three places that you can look for these clues. First you have the Pinterest trends tool. You can find it at trends.pinterest.com. This is not an exact science because there are a lot of Pinterest friendly keywords that do not show up in this tool, but it can be a good starting point.
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[00:06:24] Another place to look is the Pinterest search bar itself. When you type in a general keyword, are there a lot of those colorful topic bubbles to help you narrow down your search? That's a good sign because Pinterest gets this data from user activity, so the more bubbles that you see when you search a topic, the more searches there have been on that topic.
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[00:07:09] If you search for a topic in the Google search bar. And somewhere on page one, you get a Pinterest result, that tells me that it can be worth a try to create pins for that blog post idea. And so those are just three places that I like to look with a quick check to see if a topic is going to be Pinterest friendly.
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[00:07:58] So I hope that this episode has helped you feel a little bit better about creating Pinterest content in what might be considered a non Pinterest niche. If you're in this position, you will likely find that it takes a little bit more thought and planning to see traffic from Pinterest, and it might not be floodgates of traffic, but I've always been of the opinion that some is better than none.
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[00:08:50] At the very least, I would suggest that you add a Pinnable graphic to each and every post you create, even if you don't think that it's a good pinterest friendly topic because you never know what users will want to save for later, and those user saved pins can go a long way in showing the algorithm that your business is Pinterest friendly.
