Shownotes
The biggest mistake you can make when it comes to marketing your business is paying too much attention to social media and not enough to the places on the internet that you have ownership of.
Today, we're talking about the importance of owning your online presence, specifically in the form of a website and an email list. Getting your customers off of an area of real estate you don't own (and could lose at any point) and getting them somewhere where you truly own the connection you have with them, enables you to leverage that connection for your business whenever you need it.
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