If you think scaling your business means creating a high-ticket offer, you may be building the exact offer that keeps you stuck at your current capacity. In this episode of The Real Truth About Business podcast, I’m breaking down the critical difference between high-ticket and scalable offers and why confusing the two can limit your revenue growth. High-ticket is a price point. Scalability is about increasing revenue without your time, expenses, or resources increasing at the same rate. For service-based entrepreneurs, that distinction matters when you're designing an offer suite around your actual life and business strategy. After 9 years of experience, I’ve seen entrepreneurs pack expensive offers with so many deliverables that their profitability and capacity actually decrease. We’re talking about pricing strategy, VIP days, asynchronous support, repeatable services, group programs, and how to audit whether your current offers can handle the business growth you’re asking for.

What You'll Learn:

• The critical difference between a high-ticket offer and a scalable offer
• How to identify when your high-ticket pricing strategy is actually limiting revenue growth
• Why one-to-many offers aren't automatically scalable
• How VIP days, asynchronous support, and repeatable services can increase capacity
• How to audit your current offers to determine what happens if sales suddenly double
• How to build an offer ecosystem around revenue, profit, capacity, and the life you want

Episode Highlights:

[00:00] Introduction: Why high-ticket and scalable are not the same thing

[02:15] High-ticket is price. Scalability is capacity

[04:15] Client example: When limited working hours require scalability, not higher prices

[07:00] Why packing high-ticket offers with deliverables creates a revenue ceiling

[10:30] The problem with assuming one-to-many automatically means scalable

[12:30] VIP days as a scalable service-based offer

[15:00] Why asynchronous support is one of my favorite scalable business models

[18:00] Creating repeatable processes and productized services

[20:30] Why lower-ticket offers can sometimes produce better profitability

[22:00] The capacity audit: What happens if your sales double tomorrow?

[24:00] Combining high-ticket and scalable offers in your offer ecosystem

[25:30] Wrap-up: Build around revenue, profit, capacity, and your life

Key Takeaways:

High-Ticket Is a Price Point. Scalable Is About Capacity.

This is the distinction I want you to remember.

A $10,000 offer can be completely unscalable if every sale adds hours and hours of delivery to your calendar. A $500 or $1,000 offer can be incredibly scalable if you can sell more of it without dramatically increasing the time required to fulfill it.

Scalability is your ability to increase revenue without your time, expenses, or resources increasing at the same rate.

So instead of asking, “How do I create a high-ticket offer?” ask yourself, “What kind of offer actually supports the way I want to grow my business?”

A High-Ticket Offer Can Still Create a Revenue Ceiling

This entire conversation came from working with a client who had very limited working hours in her current season of life. Because her capacity was limited, she assumed she needed a high-ticket offer.

The problem was that the offer she created required almost all of her available working hours for one client.

That isn't solving the capacity problem.

If every high-ticket client requires 10, 15, or more hours to fulfill, eventually you hit a ceiling. You can raise the price, but there are still only so many clients you can physically serve.

What she actually needed was scalability. We needed to create a way for her to serve more people without her workload increasing at the same rate.

One-to-Many Is Not Automatically Scalable

When people hear scalable, they often immediately think:

• Membership
• Course
• Group program
• One-to-many offer

But one-to-many is only scalable if you have the many.

If your audience isn't large enough to consistently fill the offer, creating a membership or group program doesn't automatically solve your revenue problem.

I've watched business owners launch group offers that didn't fill, not because the offer was bad or because they did anything wrong, but because they simply didn't have enough people in their audience yet.

Your pipeline still matters.

Inside the Focused Visionary Framework, Pricing, Pipeline, and Sales have to work together. An offer can look incredibly scalable on paper and still fail to produce revenue if you don't have enough qualified buyers to support it.

There Are More Ways to Scale Than You Think

You do not have to immediately create a course or membership.

VIP days can be highly scalable because you're selling speed, expertise, and a specific outcome within a defined period. As you repeat the process, you often become faster and more efficient at delivering it.

Asynchronous support is another model I love because it gives clients access without requiring another Zoom call on your calendar. I've used asynchronous support in groups, one-to-one offers, day-long offers, week-long offers, and monthly support.

You can also create repeatable or productized services. When you develop a clear framework or process you can execute repeatedly, your delivery becomes more efficient over time.

Lower Ticket Doesn't Automatically Mean Less Profitable

There is so much emphasis on high-ticket pricing strategy in the online business space, but sometimes a lower-priced offer gives you significantly more room to scale.

You have to look beyond the total price and evaluate the actual delivery.

I have a $500-per-month client offer that requires relatively little of my time. Compare that with a $4,800 four-month one-to-one offer that includes calls and WhatsApp access.

On paper, the second offer looks like the better revenue-generating offer.

But once you calculate the time required to fulfill each one, the $500 offer could actually generate more money per hour.

That's why you have to evaluate both revenue and capacity.

Ask What Would Happen If Sales Doubled Tomorrow

Here's a simple capacity audit you can do right now:

What would happen if sales doubled tomorrow?

Would your workload double?

Would you immediately need to hire?

Would your calendar become completely full?

Would your client experience start falling apart?

If the answer is yes, your offer probably isn't very scalable.

For example, if my one-to-one sales doubled tomorrow, my workload would substantially increase. But if sales inside the Focused Visionary Accelerator doubled, my workload would increase only slightly. I might extend a Q&A or eventually add another call, but my delivery time wouldn't double alongside the revenue.

That's scalability.

You Can Have High-Ticket AND Scalable Offers

This doesn't have to be an either-or decision.

Your business can have a higher-ticket, higher-touch offer with limited capacity alongside a more scalable offer that allows you to serve additional clients.

A scalable offer could also become an entry point before someone moves into your higher-ticket service. Or it could become a retention offer that allows clients to stay in your ecosystem after completing your primary service.

This is why I love offer strategy. There are so many ways to design an offer ecosystem around how you work best and how your clients get the best results.

The goal isn't to copy someone else's business model. It's to find the right combination for your business.

Build Your Offer Suite Around the Business You Actually Want

Stop assuming higher ticket automatically means higher growth.

Come back to your North Star and ask what you're actually trying to create.

What revenue do you want?

What profit do you want?

What capacity do you have?

What kind of life are you trying to build?

Then create the offer suite that supports those answers.

Your right-fit client can fit into the way you choose to serve. You don't have to force yourself into a specific business model simply because the online space has decided it's the “right” way to scale.

This isn't about charging more for the sake of charging more.

It's about building a service-based business that can actually handle the growth you're asking it for.

And sometimes what you need isn't another high-ticket offer.

You need a scalable one.

Resources Mentioned

• Book a CEO Strategy Call
• Learn more about The Missing Piece Intensive
• Learn more about The Focused Visionary Accelerator
• Download the FREE Lead and Conversion Tracker
• Subscribe to the Sunday Morning Brew Newsletter

About the Host:

Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.

Connect with Michelle

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4. LinkedIn
5. Facebook

There's this idea in the online space that if you want to scale your business and hit bigger revenue months, that you have to do that with a high ticket offer.

And I think that we are confusing this a little bit.

And this.

This podcast episode stemmed from a conversation that I had with a client.

But we'll get to that.

High ticket is a price point.

Scalable is about capacity.

And I think a lot of you really want a scalable offer or you want to increase your revenue through.

Through something that is more scalable, but you are feeling like you have to create a high ticket, right?

But here's the thing.

You can have a $10,000 offer that is not scalable at all because every time you sell it, you're adding hours and hours of work to your plate.

Whereas you can have a 500 or a thousand dollars offer that's incredibly scalable because you can sell significantly more of them without dramatically increasing the amount of time it takes you to deliver it.

So instead of asking, like, how should.

How do I create a high ticket offer?

I want you to kind of start asking yourself what kind of offer actually supports the way I want to grow my business?

Because they are two very different things.

And I am seeing a little bit of confusion in quite a few clients recently around this High ticket, high ticket, high ticket.

And it's not scalable.

Now, I know there's coaches out there that offer high ticket and are, quote, unquote, extremely scalable offers because they literally give you no access to them, which don't even get me started on that.

That's a conversation for another day.

But today we're talking about high ticket versus scalable and why and how they are two different things and how you can really work with one or the other in your business.

All right, so that's what's on the docket for today.

All right, let's dive in.

High ticket, Scalable.

High ticket equals what someone pays you.

It's a dollar amount.

That's it.

Okay?

Scalable is your ability to increase revenue without your time, expenses, or resources increasing at the same rate.

We talked about this in a previous podcast episode, the growth versus scaling episode.

So if you haven't listened to that one, go back and listen to that one, because that really dives into the, like, the full difference between growth and scaling.

But the thing is with high ticket and scalable, they can be the same offer.

Okay?

I don't want anybody coming at me and saying that they can't be.

They are.

You know, they can.

Okay, but they are not Automatically the same offer.

Okay.

Because what I see, and this is the reason this whole conversation came up, is because I have a client who is actively trying to create a new offer.

She's in this state, state of pivot, she's rebranding a little bit and she's really working towards this offer.

And I keep pushing back on her a little bit because she comes to me with an offer and I look at it and I'm not really sure that's where she wants to go.

But here's the other thing that's really important and to the story is that she has a very limited number of hours that she can work in this season that she's in, in her business.

She has little kids at home.

You know, there's just a lot of things going on and she does not have a ton of hours to work.

Okay?

So because she doesn't have a ton of hours to work, her brain immediately went to high ticket.

So she's been creating this high ticket offer.

Now, I do help her, but I am a firm believer that I want all of my clients to start with something that is a thought of their own because it's so easy to get influenced by what somebody else is doing, what somebody else, you know, thinks and everything else.

So I always encourage my clients to come up with the offer that they think is, is going to get their clients the best results and then we work from there.

Okay?

So she came to me with an offer and it was a large offer.

And when we looked at it, it was going to take her like 16 of the 20 hours that she had available per client.

And I was like, what are we doing here?

And we're talking 20 hours a month right now, not 20 hours a week.

I don't think I'd have to, I'd have to revisit that, but either way.

And I said to her, why do you feel like you need this big of an offer?

And she said, well, because I have limited time and I feel like I need a high ticket.

And that is when I said to her, I was like, but actually what you need is a scalable offer because your capacity is low, right?

So we can't be increasing time.

We need to be able to serve multiple people without increasing our capacity.

And so that's the thing that I see happen all the time, is that people create these one to one or like a high ticket offer and it includes so much that it ends up actually being less.

If you broke it down like dollar for top, like dollar for hour, a lot of Times it ends up being less dollars per hour, right?

So you're actually making less money on said high ticket offer and it's so packed full that it means more hours for you.

Right?

And so if it's going to take 10, 15 hours per client to fulfill this offer, how many of them can you honestly take on?

Right?

So it might be high ticket, but you might be capped at two people because, because it takes so many hours, right?

So you're going to still hit a ceiling.

So the high ticket isn't necessarily going to get you where you want to go because it's still going to cap you revenue wise.

Right?

And that is, I think the key piece here is that a lot of my clients and a lot of you, I'm sure listening to this, are looking to increase revenue, right?

So if you're looking to increase revenue and what I always say, increase profitability, one of the best ways to increase profitability is to create a scalability, scalable offer, meaning an offer that multiple people can come into, but your hours don't get capped as quickly.

Okay?

And so that's the piece here.

So now on the flip side of this, right?

So we've got high ticket.

A lot of times people pack their high ticket so freaking full that it ends up really not being a high ticket offer.

So that's number one.

And that's a, there's another topic for another day there around why people feel like they have to put so much into a high ticket.

Now, I am an over giver.

Okay?

I am an over giver.

I, if you pay me, I feel like you should have access to me.

I do not, you know, like, I, I'm not one of these people.

I have boundaries.

I hate when people come at me and tell me I don't have boundaries.

I have, I have big boundaries.

I, you know, I really only work four days a week and I don't really work until 11 o'.

Clock.

10, 11 O'.

Clock.

And I pretty much end my day around five or six, even probably before that.

Usually I log off at four and then a lot of times I will answer my WhatsApp and stuff much later because I have clients across the globe and I can't literally say like, oh, by the way, like I' a client, why right now, like I can't tell her at 5 o' clock my time when it's literally 11 in the morning for her, well, I'm done for the day, right?

Like it's, that just doesn't work.

So again, that's a, that Was a little bit of a tangent there because it get it just drives me freaking nuts in the online space.

But especially if you are a done for you service provider, a lot of times what I see is people that create high ticket offers, but they pack it so full of deliverables that will cost so much time that it's really not a high ticket offer.

Okay, so we've established that.

Now let's talk about scalable offers.

Because scalable, when people hear scalable, they immediately think they need to have some type of one to many.

And so then you get into this freaking drama about memberships and courses and group programs and all the things.

Now again, topic for another day.

I'm pretty sure I recorded a podcast episode on this.

It might be on Back Pocket Insights.

But one to many is only scalable if you have many in your audience.

If you don't have many, you can't really scale a one to many offer.

Okay.

And this is where people go wrong with memberships.

This is where people go wrong with like courses and group programs sometimes.

Like I had multiple clients that were a little bit early in their business and they wanted, they tried launching out a group program and they couldn't get it filled because not.

Because they weren't doing anything like wrong.

They were not doing anything wrong.

It's just they didn't have the people.

Right?

Like if you're depending on how big your audience size is, you can't put many into a program if you don't have many available.

Okay.

So that is not what I mean by scalable.

All right, so a couple of my favorite scalable offers are VIP days are extremely scalable because you can usually charge a premium for them because they are fast, they are high deliverable and you're paying for speed and you can get faster with them.

Right.

People are paying for your time.

They're paying for the day or paying for the week.

And as long as you get to their deliverables, like you can scale that because if you the fat, the more you do them, the faster you get.

That's scalable.

Okay.

Also too, because it's a VIP day for the most part.

That's one of the the ways to do it.

And you can literally.

I had a client that would take on like eight VIP days a month and she was charging, I don't know, like $2,000 for them.

I think at the time, I think she had actually gotten them up to 2,500 or more.

I think even at one point it was $3,000.

So you do the math on that, three times eight is $24,000 a month, right?

And she's literally only working eight days a month.

I mean, yes, there was work in between and marketing and all the things, but for the most part that's why it worked so well for her, because she loved the ability to scale with it.

She also loved project work.

So VIP days are a great scalable offer.

Asynchronous anything.

And asynchronous is such a term in the online space.

Most business owners, if you're not in the online space, they have no idea what asynchronous support means.

But think of this as like WhatsApp, Telegram, Boxer, all of these apps where basically people have access to you but you're not having to get on calls.

So this is my favorite scalable offer.

100%, Hands down.

I will never not have an asynchronous support offer.

It's.

I have it in group format in my VA, right?

Every inside of FVA we have a group WhatsApp and I answer that individually.

So it's not like it's group and you can only ask certain questions.

Like no, literally it's just a group chat.

But every single person and gets to ask me questions in it five days a week.

And I answer them all individually.

But the beautiful part about it is I can do it whenever, right?

I can literally do it in between calls.

I can do it while I'm waiting for dinner to cook.

I can do it in the morning before I've like want to be up and like moving or be on calls, right?

Cause a lot of times I don't like to take calls till 10 o'.

Clock.

But I will answer my WhatsApp.

And you can do it because you can have multiple conversations going at the same time.

It's not like you're sitting at your computer having a one to one on Zoom.

This is, I mean there's so much potential here.

You can do this in so many freaking ways.

I have done asynchronous days where people get access to me for a day.

I have done asynchronous weeks where people can talk to me for an entire week.

I have an asynchronous month to month program which is one to one where people just have access to me asynchronously on WhatsApp.

Unlimited.

Like literally unlimited.

Again, I have boundaries.

Don't come at me.

So yeah, I think it's beautiful.

And if you really add up the amount of time that you spend answering questions or inside of those messaging Apps, the time is minimal comparatively, and the more you work with somebody oftentimes, the less you talk to them, right?

And they just love having access to you.

So I. I have found that not only is it the most scalable, but it's one that people tend to stick with for quite a while because of how quickly the support they get answers, right?

Like they have a question, they can.

They can get an answer.

Like, it's there, it's available, it's that, like, immediate.

You know what I'm saying?

But it's so freaking powerful, okay?

And then like, product, product side, I don't even know how to say this word, but like, product services that can scale because the process becomes repeatable.

So what I'm trying to say here is like creating a framework, creating something that you can do on repeat, right?

So like FVA is, you know, yes, it's a group program, but I can, because it is now its own standalone framework.

I can do a lot with that, right?

I can.

That's why I have like the FBA light for those that just want a little bit of support.

One thing that I have not done is just sell the access to F to the framework.

I always include some type of access to me just because I personally don't feel like people DIY themselves very well.

But I could, right?

Like, I literally have this framework that can be sold as a standalone product on its own right now.

Another one that I'm talking, like, another example of this, which I just did, is replays.

So, like, I taught a workshop inside of FEA around creating your offer ecosystem.

It was an incredible training.

I loved it.

I've used it in my own business.

Like, it's my own process to basically get people into your world and then like, they never leave.

If you want it, shoot me a DM on Instagram.

It is still for sale.

But what I did is so many people told me inside FBA like, that I needed to teach it again.

It was so good and blah, blah, blah.

And I just didn't have a time on my calendar to do it.

And so I was like, you know what?

I'm just going to sell the replay, because the replay, I was really good.

It was pretty clean, wasn't a lot of interruptions, because I know that's annoying.

And so I literally, like, created a ThriveCart checkout for it.

Put the.

Put the replay in, you know, an email sequence and I sold it and I put it out to my email list.

I think I only put it out to my email list.

I ended up making $400 off of it.

Right?

So literally that's a scalable offer, right?

Like, I made $400 to my email list on something that I had already previously done.

Okay?

So that's what I mean by, like, there's so many different ways that you can put together a scalable offer.

So like, when I was working with this client, she likes to do done services.

And one of the things that we are looking at to make this scalable is for her she's got to come up with like a repeatable process, right?

That's what's going to help.

And so because the more you do something with somebody, especially the other thing that makes something scalable is length of time, right?

Because it becomes repeatable, the more you do it, the faster it becomes.

And so for her, from a done for you service provider, we needed to peel back all of the things that she didn't actually need and really get it to that core piece that she knew that the client needed to get the result right.

So that she could do that and peel some of this other stuff back.

Because she was just padding this offer with so much that did not really solve the problem that her ideal client is coming to her with.

And when we peeled it back, we were able to start to create a much more scalable offer.

It wasn't as high ticket, but it's scalable, meaning she can take on 2, 3, 4, 5, whatever at a time.

Right.

And so versus the other one, she literally would have been able to only work with one client at a time.

So again, you know, the thing is, is that you've got to really know what your business needs and what your business model requires.

Right?

Like what type of business model works for you.

Okay.

Because again, it's.

There's not like a one size fits all approach to this.

And I think that there's a lot of hate in the online space for lower ticket.

Right?

But sometimes lower ticket can actually give you more room to scale.

Right?

So, you know, let's just say you've got a thousand dollars offer, which I don't think is terribly low ticket.

I would consider that mid ticket.

But let's say instead of taking on two clients at $1,000 or two clients at, you know, $5,000, right?

So that's $10,000.

You can put 20 people into an A, into $1,000 offer, and now you've made $20,000.

Okay?

Now again, what are you, $1,000.

There's like a lot there that goes on, but I'm just Giving some basic math.

I like to use easy math on the podcast.

Okay.

You know, but you got to remember that like sometimes lower ticket, like I have a client that pays me $500 a month and it's one of my most scalable offers, literally, because I don't spend that much time with her because that's not what she's requiring from me.

And so again, like low, lower ticket in a lot of ways, but ridiculously scalable.

When I look at the number of hours that I have to put into a $500 client, right.

Versus my one to one offer, that's $4,800.

Okay.

For four months.

But that required, that includes one to one calls, Zoom, WhatsApp.

Right.

So on paper, it looks like it's a better, like high ticket, higher generate, higher revenue generating offer.

But if I really added up the time and did like the math and divided out the time, there's a good chance that that's the $500 offer makes me more per hour.

Right?

That's the thing about it, right?

So you have to look at both revenue and capacity.

Okay?

So if you've created these high ticket offers and you feel like you're kind of stuck from a, in a revenue, from a revenue standpoint and you're wondering why you can't scale, it could be that your high ticket offer is not scalable.

And so what you really need to do now at this point is create a scalable offer, not just raise your price.

Like raising your price is only going to get you so far.

You can raise your price all day long, but you can still only take on two clients.

Right.

Or whatever your capacity is.

So you've got to look at, especially if you've got leads coming in.

This is if you're continuing to market and you want to serve more than 2, 3 clients at a time, and you have leads coming in and referrals are coming to you.

Like, you don't want to have to keep shutting them out.

You don't want to keep closing the doors.

So you've got to look at and see like, how can I continue to serve these people while maintaining my capacity but increasing my revenue?

Okay.

That comes through scalable offers, right?

Not high ticket.

So you've got to ask yourself that question of like, what am I trying to create and which business model makes sense for me?

Which business model is going to get you closer to your North Star, Right?

Hopefully you have your own North Star.

You know, I talk about this all the time.

Okay.

But you've got to know what offer and what type of business model is going to get you there?

Okay.

And like really think about that and think about where you're at right now.

So if you really want to kind of do like a capacity audit, it a couple things that you could, like here's a way that you could look at and see if your high ticket offer is capping you.

All right, so the question would be like what happened?

What would happen if sales doubled tomorrow, right?

With the current offer suite that you have, if you have especially one to one, whether you're done for you consulting, it doesn't matter.

If sales doubled tomorrow, what would happen?

Would your workload double?

Would you need to immediately hire?

Right.

Would delivery start to fall through the cracks?

Now you can have both offers in your suite And I'll give you an example of this.

This is one to one for me versus fva.

If my one to one sales doubled tomorrow, my workload would substantially increase.

I would be over capacity, my calendar would be full to the freaking brim and I would, I don't know that my business would start to break in any way at all, but my workload would substantially increase, okay?

And I would be working far over capacity.

However, if sales doubled inside of fva, my workload would not double at all.

It would increase a little bit.

And even now with fea, it's growing really, really well.

I am definitely going to have to add another Q and a call to the calendar or extend out.

Right now it's a one hour call and what I would do is first I would increase that to a 90 minute call.

Now I don't expect people to sit on the call for 90 minutes.

I always tell people, come in, get your question answered and get out.

What it would be is that I would need 90 minutes on my calendar to make sure I could get to everybody's questions just because the, the group is growing and I, I give individual one to one answers inside of fba.

So on every single group Q and A call every single week, I make sure every person gets their question answered.

So if it doubled, I would likely have to add a new call and I would either another call like another Q and A and I would likely probably split the group to people that have been in FEA for like over a year versus the people that are newer because the questions are different, right?

And it would just make more sense to do that, but that's about it.

So I would literally maybe add one or two calls to my calendar, but sales would double, revenue would double, my time would increase.

By maybe an eighth of that.

Okay, so that's what I mean.

Like I have high ticket and I have scalable.

I have both in my offer suite.

And I'm not telling you you shouldn't have both, but you have to know where and how you can move your capacity.

Right?

I also just added on the profit and cash flow strategy offer.

Right?

That one is a little bit of a mix.

It's, it's a little bit higher ticket.

Not really depending, not comparatively to a lot of fractional CFOs out there.

No hate.

But it's just, it's not a terribly high ticket offer, but it's also scalable because a lot of the work is done behind the scenes, right?

And the more work and the more and longer that I work with a client on their cash flow and profit strategy, the more I'm going to get to know their business, the faster that's going to become.

That becomes a very scalable offer very quickly.

Okay?

So again, like you can continue to add in all of these different offers or you don't have to.

You can have only a couple, but again, like as ways to increase your revenue and you have to be able to diversify it.

So I think diversified income streams is very important.

And I think diversifying between higher ticket, scalable, low ticket, depending on how and where it feeds into your pipeline, that's.

That's a conversation for another day.

All right?

But the reality is, is that the strategy is not one or the other.

The strategy is not this is better or that is better.

Like they all work.

You know, I say this all the freaking time.

Every single strategy works, but they don't all work for you.

But what we need to figure out is the strategy that is the right combination for your business, your life, your capacity.

Right?

Because there is a combination out there and we just gotta find it.

That's just what it comes down to.

And that's what I was telling my client the other day was like, we can combine these, right?

Like you can have both.

Let's figure it out.

Like, if you want to have a high ticket or higher ticket offer where you can really only take on one client, that's fine.

But then let's figure out what the scalable offer is so that you can serve or bring people in, especially as a lower entry or like an entry point offer.

Maybe they're not ready for her high ticket offer or is a retention offer so that once they go through her higher ticket, they can stay with her on retainer.

That can be scalable.

So Again, I, I could geek out on this shit all day long.

I freaking love offer strategy.

I think there is just.

Because there's just so many freaking options out there.

Literally the options are endless.

And like, the beautiful thing about it is like to me, this is one of the best ways to niche yourself.

For those of you that don't like to niche like me, we're multi passionate, we like to serve different industries.

I think your offer suite niches you down because people either work with you in the way you have your offer set up or they don't, right?

Like there's so many people out there that like, if they only have a group program and people are anti group program like that in itself niches them, right?

They only work with people that like to be in group program.

Then there's the other people that only have a one to one, right?

Like, so this is the beautiful thing about offer suites is like it can in a sense niche you down.

Because I, I always try to tell my clients, like, I want you to realize that like there's an audience out there for everybody and you get to pick how you best serve and how you want to grow your business and then find the audience.

Because there is an audience out there, truly.

Okay?

You don't have to have one or the other or this or that.

Like, you don't have to have anything specific in order to attract your right fit client.

Like your right fit client is going to fit into the offer that you create because you're going to create that offer based on what you know is going to get them the best results and how you best serve them and how you get to your goals in your business.

Right?

So the right fit client is going to fall into that.

And that's what's so amazing about this.

So like just stop with these assumptions that like higher ticket equals higher growth, right?

But build your offer suite around the revenue, the profit, the capacity and the life that you want, right?

This is not about charging more.

This is about building a business that can handle the growth that you are asking it for.

Okay?

And sometimes what you need is a scalable offer, not high ticket.

Okay?

All right.

I love you.

I believe in you as always.

If you have any questions, hit me in the DMs.

I mean that I always answer all my DMs.

I love it.

I am a generator.

I love to respond.

So please give me something to respond to if you live.

Love this episode.

I don't often remind you guys to leave a review or to just share it.

Literally just sharing it on your Instagram or whatever platform you hang out on, or send it to your email list.

Like, that means so freaking much to me.

I cannot even tell you.

And I don't ask you guys to do that enough.

So I am giving you a direct ask that if you loved this episode, please go share it with one person.

That's it.

Like, I'm not asking you.

You don't have to share it with the masses.

One person.

Okay?

Because I love creating content for you guys here, and the more we share it, the better.

It just makes such a bigger impact.

So, anyway, as always, if you need me, you know where to find me.

My DMS are always, always, always open.

I mean that.

I love you.

I believe in you, and I will talk to you soon.