Today, we're diving into a game-changing topic: your most prized business asset. 

Surprisingly, I stumbled upon this in my first venture, neglected it in others, even had a flop because of it. 

But it made a triumphant comeback at Escape Climbing.

So, what's this secret? 

It's your list…a collection of past customers, potential clients, and leads. It's your lifeline.

Relying solely on platforms or algorithms is risky. Your list is your tribe, your direct line to your audience. 

Start building your list from day one…use opt-ins, email sign-ups, whatever fits. Then, engage, but don't oversell. 

Focus on giving more value than you ask for.

Nurture your list. It's like a bank of goodwill that can lead to substantial sales when you pitch.

Regardless of your business, start building your list today. It's one of the highest ROI activities.

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