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Brand and Direct Marketing - Part 1
Episode 5131st January 2024 • Business is Good with Chris Cooper • Chris Cooper
00:00:00 00:15:04

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There are two types of marketing. Brand Marketing is your long term play. Direct Marketing is your short term play. In this two part podcast series, I'll walk you through what each means as succinctly as possible. I'll tell you the opportunities and challenges with both. And I'll tell you what you can do today to grow your business using both brand and direct marketing.

Key points covered in the episode include:

  • The distinction between brand marketing (focusing on reputation and awareness) and direct marketing (aiming for immediate sales).
  • The challenges of measuring the success of brand marketing and the importance of affinity in building a strong brand.
  • Real-world examples, including a gym owner's experience, to illustrate the consequences of neglecting affinity in marketing efforts.
  • Strategies for effective brand marketing, such as content publication and maintaining a positive reputation to foster customer loyalty.

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