This podcast is in your ears right now because of today's guest fabulous team at LikeMind Media  who edit our rambling words into something we can call a podcast.

Both Tim and Steve know Paul Ince and have worked with him and his team in real life so now Paul is a great marketer, boss, speaker, host and podcaster … you'll enjoy this episode if you're in the agency world.

We ask and Paul answers the following questions:

• What is the state of the agency world today in terms of being generalist or specialist?

• Do you agree with the 'talk' about niching is the best strategy for agencies?

• Do you see a gap or chasm opening between agencies who just do marketing activity for money and those who are impact driven and focus on long term goals, creativity and outcomes?

• How do you as an agency owner stay up to date or out in front of topics like BLM?

• What is the impact of BLM, climate and the whole social and economic issues on the agency world? 

• Do we as marketers have a responsibility to educate our clients of social issues and even challenge their actions or decisions that don't align with social good ? 

• What goes into making a good brief ?

Watch out for Paul's closing statement it's a doozy (1hr 3m)

Here's all those links you need 👇

• Paul Ince is @Bizpaul on all the socials 
• Paul's agency https://www.likemind.media/
• His New podcast 'Humans Exhaust Me with Phylicia Jones
• MarketEd.Live conference