This podcast is in your ears right now because of today's guest fabulous team at LikeMind Media who edit our rambling words into something we can call a podcast.
Both Tim and Steve know Paul Ince and have worked with him and his team in real life so now Paul is a great marketer, boss, speaker, host and podcaster … you'll enjoy this episode if you're in the agency world.
We ask and Paul answers the following questions:
What is the state of the agency world today in terms of being generalist or specialist?
Do you agree with the 'talk' about niching is the best strategy for agencies?
Do you see a gap or chasm opening between agencies who just do marketing activity for money and those who are impact driven and focus on long term goals, creativity and outcomes?
How do you as an agency owner stay up to date or out in front of topics like BLM?
What is the impact of BLM, climate and the whole social and economic issues on the agency world?
Do we as marketers have a responsibility to educate our clients of social issues and even challenge their actions or decisions that don't align with social good ?
What goes into making a good brief ?
Watch out for Paul's closing statement it's a doozy (1hr 3m)