Owning a business can be rewarding, but it can also feel lonely. In this episode of the I Hate Numbers podcast, we open up about the challenges entrepreneurs face behind the scenes. We explore how isolation affects decision-making, motivation, and mental health—and how you can tackle it head-on with the right mindset and support network.
When you’re the one making all the decisions, carrying the risks, and keeping everything moving, the weight can feel heavy. Many business owners struggle to find people who truly understand their pressures. Employees, friends, and even family might not grasp the stakes involved. This emotional load often builds quietly until it starts affecting confidence and productivity.
Loneliness doesn’t always show up as sadness—it often looks like overworking, indecision, or self-doubt. We discuss how isolation can lead to burnout and how acknowledging it is the first step to overcoming it. Recognising these emotions allows you to regain perspective and avoid reacting from a place of fatigue or frustration.
Connection is a vital part of business success. Building relationships with peers, mentors, and other business owners helps you gain insights, share ideas, and stay grounded. Joining professional networks or mastermind groups can reduce the emotional burden of entrepreneurship and remind you that you’re not alone on this journey.
Being a business owner doesn’t mean going it alone. Collaboration and communication are strengths, not weaknesses. We highlight stories of entrepreneurs who turned isolation into opportunity by embracing connection and building communities around shared goals.
The lonely road of business ownership doesn’t have to stay lonely. By recognising the signs of isolation and taking active steps to stay connected, you can build a more sustainable and fulfilling business journey. Remember—success isn’t only about numbers; it’s also about people, purpose, and wellbeing.
Host Name: Mahmood Reza
About the Host: We’re accountants, finance educators, and business coaches at I Hate Numbers. With over 30 years of experience helping businesses grow sustainably, we’re on a mission to make finance simple, approachable, and empowering for every entrepreneur.
Don’t miss future episodes designed to simplify tax, business planning, and financial confidence. Listen on Apple Podcasts, follow our show, and share it with others who could use some practical business motivation.
So today I'm going to be talking about something that every business owner, myself included, freelancer and creative will understand, and that's the lonely road of business ownership. It may sound dramatic. This is not meant to be a pity podcast, but if you've ever been in that situation and wondered WTF? Am I the only one doing this, then this episode is for you.
::Welcome to I Hate Numbers. The show that helps you plan it, do it, and profit.
::Now, running a business can feel like walking through a foggy alley at dawn. It's quiet, it's still, but on occasion it's lonely. But here's the truth. You aren't on your own. You're not alone. All of us are walking this road, even if our paths don't always cross. Now, visualise this, this idea of an empty shop. So it's early morning, you unlock your shop door, you step inside and the world's still asleep. That can feel really calm, peaceful,
::but after a while, the silence starts to reverberate. It stands to echo. And that's what business isolation can feel like. Now you are the head honcho, you're the boss, the worker, the cleaner, the marketer, all rolled into one neat bundle. You're waiting for clients, customers and opportunities, not knowing when they're going to show up.
::And when things get tough, you are the one who has to figure it out. You are the one who's holding the baby, so to speak. Now, it's not just physical loneliness either. It's also the battle between your ears. You are steering the ship, balancing the books, planning the future, dealing with what comes into your in tray and wondering even if you're facing the right direction.
::Now, running a business means you wear multiple hats. One moment you are a director, making key decisions, the next minute you are handing admin and paperwork, and it's like juggling on a unicycle. It can be exciting, risky, and occasionally chaotic. Now when you're spinning all those plates, there's no one there to grab your hand if you wobble, and that can feel like a heavy load.
::You have your friends and family, certainly. They care, but they won't always get it. Try explaining tax deadlines, client invoices and cash flow to your mate who works a nine-to-five. You may as well be speaking a different language – something like Klingon. That's not their fault completely. They aren't where you are. Now,
::you tell your family, your friends, your wins. They nod. You tell them your struggles and they'll come out with well-meaning advice like have you tried social media? Now, bless them, but they're not where you are. We've also got to deal with the noise of unwanted advice. Everyone's got an opinion - do this, try that, go viral.
::If you get suction into that social media world, that noise can really deafen you. It's like an outer body experience standing in a crowded pub where everyone's talking at you, not to you. You can't even hear your own thoughts. And that's when the loneliness deepens - when you feel unseen, unheard and misunderstood.
::But let's flip it on its head. Because here is where it gets interesting. You can turn solitude into strength. So what if that quiet space isn't something to dread and fear, but something to tap into, something to use? Think of isolation as your creative cocoon. It's your time to reflect, plan and innovate.
::When that noise fades, ideas breathe. That's when you start thinking clearly about your next move, your pricing, your next product, your next goal. Use solitude to check in with yourself. Where's your business heading? Are your numbers telling the story you think they are? What needs tweaking, trimming or turbo charging?
::That's the power of stillness. And as a personal thing, folks, that's one of the reasons I like starting work early (he says, trying to convince himself to have that stillness). Now, having said that, you've got to build your garden. Now, your business is like a garden. It needs time alone to grow those roots, for those roots to take force and connections to bloom.
::So you could join a business network, reach out to a mentor, connect with other business owners. You'd be amazed how many feel the same. And don't underestimate your support system - your family, your friends, even your accountant. They're your fence posts. They will help give you boundaries, perspective, and sometimes a gentle nudge when you need it.
::You don't need to go it alone. You just need to choose your company wisely. But let's think about the shared journey. Even though we each walk our own path, our own road, remember, we're part of a bigger crowd. Thousands and thousands of small business owners and creators and freelancers are out there doing what you do – hustling,
::learning, growing, surviving, sometimes struggling, but always striving. So when you next feel the weight of running it all, pause, take a breath and remind yourself, you are part of a bigger thing. You are part of a tribe, and all of us are walking this path together. Now, folks, thanks for listening to I Hate Numbers and if this episode struck a chord,
::if it resonated with you, just don't sit with it – act. I'll ask you to subscribe to the podcast so you don't miss the next episode. Tap into those previous ones. There's a library full of insights waiting for you. And if you do want a practical, no nonsense guide to understanding your numbers and building confidence in your business, then grab my book
::I Hate Numbers. Keep walking that road. Plan it, do it and profit.