August Noble, seasoned ad buyer, and founder of AOV Boost shares some of his tips to increase tour ad conversions and free up more ad budget.

• If advertising a discount code, add "today" in the copy like promo code TENTODAY for 10% off today. It naturally creates urgency.
• Instagram stories ads continue to convert well, and give you formats perfect for Snapchat and Tik Tok.
• Nothing beats understanding your customers, and what they like, but it's important to understand the nuances of each platform.
• Why the best ads make customer feel noticed, show the product, and tell a story in under 15 seconds.

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail