“If your model uses cohorts – a set intake of students and schedule – then the closed door model is essential.”
“If you’ve been running your membership for a year or two and you know that there is a clearly-defined off-season period – where demand subsides and sales drop – then you might be better served by taking sales and marketing out of the equation for that period.”
“Whether you choose an evergreen model or the closed door approach, keep in mind that you still need to show up for your existing members.”
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