Transcripts
Welcome to the mesmerizing marketing podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerizing.
Speaker:And now here's your host dimple.
Speaker:Dang.
Speaker:Hello everyone today.
Speaker:I'm so excited.
Speaker:I'm gonna be sharing with you what the latest and greatest Instagram updates are.
Speaker:And there have been a lot of interesting changes lately with Instagram when it
Speaker:pertains to video and also stories.
Speaker:And I think, you might be excited about some of these things, but also
Speaker:it's really important to know how you need to adjust your marketing strategy.
Speaker:Specifically content marketing strategy in terms of creating video content.
Speaker:Because if you're not aware of this, you're gonna be a little bit
Speaker:confused when you go and upload a video you have not done so for a bit.
Speaker:So Instagram is leaning more towards content in the format of reels and
Speaker:making sure that videos are actually that size and they have gotten
Speaker:rid of IGT actually a while ago.
Speaker:But, you know, before you can post videos, And they would show up as videos.
Speaker:But now what Instagram is doing is it's basically wanting to offer a
Speaker:more immersive and entertaining way to watch video content on Instagram.
Speaker:So that they're going to be basically saying if you post any
Speaker:video content, that's less than 15 minutes when you share it.
Speaker:It's now going to be shared as.
Speaker:So when you're filming your Instagram content for videos, you
Speaker:wanna make sure that you film it so that you're able to adjust it to
Speaker:be the right dimensions for reels.
Speaker:Because if you don't, then it's going to look like part of it is cut off.
Speaker:So if you're filming, I would suggest placing the camera
Speaker:a little bit further away
Speaker:so you can use the video editing platform to edit video so that
Speaker:it is a Real's format size.
Speaker:And you also want to make sure that you are changing the strategy in
Speaker:terms of how you produce content.
Speaker:Now, before I even go there, I know a lot of you're probably are wondering,
Speaker:well, what about the content that already have out there from the past
Speaker:that I've posted as videos.
Speaker:Well, those are not gonna change.
Speaker:Those are gonna stay the same.
Speaker:They will stay as videos, but anything that you have been posting the past
Speaker:couple of weeks and you're gonna post now.
Speaker:Even if you think you're posting it as a video, if it's 15 minutes or
Speaker:less, it's automatically going to turn that into a reals format content.
Speaker:Right.
Speaker:And that is just what Instagram is looking to do.
Speaker:And some of the other things that they have added to have some more features are.
Speaker:Some new remix features and options.
Speaker:So there's now remix for photos and photos always, for a while have
Speaker:been very important on Instagram.
Speaker:But now what you're gonna be able to do is you're gonna be
Speaker:able to remix public photos.
Speaker:So this gives you a lot of, opportunity to be very unique in your content
Speaker:creation, and then to really be inspired to create content based
Speaker:off of other people's content as.
Speaker:The other thing that is also happening is expanded remix layouts.
Speaker:That means that basically you can choose between either green screen.
Speaker:Horizontal or vertical split screen, or even a picture and picture reaction view.
Speaker:And that's cool because if there's a video or real, I should say that
Speaker:you found that was very interesting.
Speaker:And you wanna add your own commentary on it.
Speaker:You wanna add your own emotions?
Speaker:Well, now you can pick one of these layouts and you can create content
Speaker:that is remixed with other people's existing video reels content.
Speaker:Then the other thing is that you can also add your clip.
Speaker:So instead of having your remix appear at the same time as the original reel, you
Speaker:can add your clip after the original, so that it plays in that particular sequence.
Speaker:All right.
Speaker:So let's, get into a little bit more details on how you can alter your
Speaker:Instagram video marketing strategy so that you know what you need to do.
Speaker:the aspect ratio that you need to consider.
Speaker:Is the nine to 16 aspect ratio.
Speaker:Now that's, what's gonna be compatible with real, so that's
Speaker:what you should be using.
Speaker:Then also you wanna make sure that you are coming up with your strategy
Speaker:and when you think of video marketing for Instagram, really wanna think
Speaker:of it in terms of like reels.
Speaker:So you wanna think about, well, if you film something and you film.
Speaker:Horizontally then when you're uploading it to Instagram, you're gonna see an icon,
Speaker:a button at the top that has like two arrows that point in opposite directions.
Speaker:So when you click that, it's going to take the video.
Speaker:That's.
Speaker:Film horizontally, and it's going to expand it to be the nine to 16 ratio.
Speaker:And that's really important to do, because if you don't do that, then
Speaker:when you upload your reel, you're just gonna end up with a video.
Speaker:That's gonna be in the center and then there's gonna be all of this
Speaker:empty black space, which is okay.
Speaker:If you wanna write content on the black space, but if not, then
Speaker:you really wanna maximize the entire space to like put full.
Speaker:With full length video content.
Speaker:one of the other newer features that Instagram now has added to the mix
Speaker:is something called dual camera.
Speaker:And dual camera is great because you could basically film content.
Speaker:And you can film yourself, providing the commentary.
Speaker:So if you're out somewhere, you're giving someone a tour of something.
Speaker:Well, on the same screen, they can see you speaking and they can see the
Speaker:background that you're also showing.
Speaker:So maybe you wanna show off your new office space, maybe
Speaker:you just decorated your home.
Speaker:Maybe you're on vacation somewhere, and you wanna show off the view and
Speaker:you wanna explain where you're at.
Speaker:Those are all great ways to use the dual camera feature.
Speaker:So I highly suggest checking that out as.
Speaker:Then the other thing that you wanna take advantage of using is
Speaker:that there's now Real's templates.
Speaker:Yes.
Speaker:There's Real's templates within Instagram.
Speaker:so if you don't wanna figure out how to be doing complex editing on your
Speaker:own and how many seconds each frame should be, and each photo should be.
Speaker:Using a pre-made reels template is gonna make it really, really easy.
Speaker:Now you're probably wondering, well, dimple, where do I
Speaker:find these reels templates?
Speaker:So basically you can tap the used template button on reels in your Instagram feed.
Speaker:When you see a reel that you like, and it says, okay, you.
Speaker:Use the template, or you can select templates from the reals creation screen.
Speaker:So when you find one that you wanna use, what you're gonna do is you're
Speaker:going to add your own media to the different timed spots on the template.
Speaker:So let's say for example, one time slot might be.
Speaker:1.2 seconds.
Speaker:The other might be 1.0 seconds.
Speaker:The other might be five seconds.
Speaker:And what you wanna do is you wanna upload your content based on which content
Speaker:you want to appear for the longer time slot versus the shorter time slot.
Speaker:And then you also have.
Speaker:A really cool feature, which I was like, oh, this is cool.
Speaker:Is that you can have, now you can have interactive stickers on your reels.
Speaker:So you can literally ask people for a vote.
Speaker:You can ask them to comment.
Speaker:Hey, what's your favorite, beach to go to in the us, here's mine.
Speaker:And you can, you know, show a reel of yours, but you can
Speaker:actually get people involved.
Speaker:You can even.
Speaker:A quiz.
Speaker:You can put emojis, you can put all kinds of things.
Speaker:You can put a pole.
Speaker:And I would really recommend trying that out because that is going to give people
Speaker:more of the feel that it's even a post.
Speaker:And it's not necessarily real, but it's gonna get people more engaged.
Speaker:And then when you take that real and you re-share it in your Instagram
Speaker:stories, It's more likely to get more engagement and the more engagement it
Speaker:gets, it's probably going to be seen.
Speaker:It's probably gonna be shown to more people as well.
Speaker:So to see your analytics for reels, I would recommend checking out the
Speaker:reels insights in the Instagram app.
Speaker:And in addition to seeing the likes and comments, you can also view.
Speaker:The shares that you've had, like, how many shares did you get?
Speaker:How many people saved your reel?
Speaker:And you can also see the total number of plays and how many
Speaker:accounts that you've reached.
Speaker:And that's really gonna help you track, you know, how many people are
Speaker:watching your content and which content has done better than other content.
Speaker:So if you are creating a lot of content, it's a good idea
Speaker:to go and analyze the data.
Speaker:And figure out what's working best and what's not.
Speaker:And then create more content based on what's working best.
Speaker:And it's really important to look at your data and to know what's happening.
Speaker:So the other thing that's exciting is I know that you guys do a lot
Speaker:of announcements in your Instagram stories, but as we know in the
Speaker:past Instagram stories, keep getting cut off after 15 seconds.
Speaker:So you have to upload everything in little chunks, right?
Speaker:You have to upload them into.
Speaker:Different segments because 15 seconds is the limit, but now you're able to have
Speaker:up to 60 seconds in your stories as well.
Speaker:So you can see the trend here.
Speaker:You guys like Instagram is going towards a little bit more longer form content, and
Speaker:that's your opportunity to create content.
Speaker:That's also more educational.
Speaker:That has to do with your niche.
Speaker:If you're a lawyer, you can create content around a particular question
Speaker:that you get a lot from clients, maybe a tip that is, you know, important for
Speaker:your clients to know, Or maybe a new law that's gone into effect in your city.
Speaker:It can be any of those things, but also it's important to use as many of the new
Speaker:features when Instagram launches them.
Speaker:Because when you do that, it's going to show your content to more
Speaker:people and they always wanna promote the new features that they have.
Speaker:And sometimes what they will do is if you have a crater account to select
Speaker:craters are gonna roll out features initially so that they can test them
Speaker:and they can see how they actually function and how creators use them.
Speaker:And then they roll it out to everybody.
Speaker:But as far as the Instagram, Video format.
Speaker:That is actually in fact right now.
Speaker:And if maybe you're still able to see your videos looking the way they used to,
Speaker:when you upload them, then that change is gonna be coming to you shortly as well.
Speaker:So definitely start thinking about creating content in a nine to 16 format
Speaker:and start thinking about, you know, even when you're recording content, how is
Speaker:it gonna look in the frame if it was a real, and if you do wanna make one video.
Speaker:And repurpose it for YouTube and for reels and for TikTok and for other
Speaker:platforms, then yes, you can still record horizontally, but make sure
Speaker:that you're not so close up, that if it was cropped into a nine to 16
Speaker:format, that it's gonna be chopped off.
Speaker:So you wanna like maybe move back a little.
Speaker:Then you can always zoom in the video later, but that's gonna help you
Speaker:repurpose that video for multiple purposes and segments, because it's
Speaker:really hard to create so much content for every single different platform.
Speaker:But if you create content one time and you do it strategically and you
Speaker:do it with a strategic game plan.
Speaker:Then you can take that one piece of content and you can
Speaker:repurpose it across the board.
Speaker:And that's really, really going to streamline your process when it
Speaker:comes to creating content, because let's face it creating content.
Speaker:It is a lot of work.
Speaker:It is a lot of work.
Speaker:It is time consuming and it takes a certain level of planning.
Speaker:But if you plan it out, And you batch your content.
Speaker:It's gonna make everything so much easier.
Speaker:Now I shared this tip already in some of my other Instagram podcast episodes,
Speaker:but I'm gonna share it again because a lot of people still don't know about
Speaker:this, but if you are still trying to come up with content ideas for your
Speaker:business, in terms of what kind of content you can create, what you can
Speaker:do is you can go to this website.
Speaker:So you just go to Google you type in answer the public.com.
Speaker:And then you're gonna put in a key word.
Speaker:So for example, if you are a, let's say yoga instructor, you can type in
Speaker:the word yoga and you can hit enter.
Speaker:And what's gonna happen is it's gonna give you a wheel of questions, questions, like
Speaker:how, why, what, and it's gonna show you the questions in different, like color
Speaker:codes, like of shades of green, the darker green are the ones that are more popular.
Speaker:And then what you can also do is you can take these questions.
Speaker:There's a button to export all the questions to like an Excel document.
Speaker:That's what I would suggest that you.
Speaker:Then, if you have another monitor or you have maybe a phone, you wanna take
Speaker:a picture of the circular wheel as well.
Speaker:You can even download it and save it to your desktop.
Speaker:And you wanna compare that with all of your uploaded questions, because
Speaker:you're not gonna use all the questions that are given to create content,
Speaker:but out of that list, maybe you're gonna pick five to 10 that you really.
Speaker:You're gonna keep those on the document and you're gonna delete everything else.
Speaker:And then on that document, what you're gonna do is you're
Speaker:gonna say topic platform.
Speaker:So the platform's gonna be, what platform are you planning
Speaker:on creating this content for?
Speaker:I mean, it can be multiple things.
Speaker:It can be for your podcast.
Speaker:It could be for a blog post.
Speaker:It could be for YouTube content.
Speaker:It can be for reals, it can be for TikTok.
Speaker:Right.
Speaker:But you're gonna determine where you want that content to
Speaker:go, and then you can make a.
Speaker:Section that's a status.
Speaker:And that means has it been filmed?
Speaker:Is it in the editing process?
Speaker:When is it gonna be posted?
Speaker:Right.
Speaker:And if you do one or two searches a day on answer the public, because
Speaker:you can do those for free without having to pay for a membership.
Speaker:Otherwise, if you try to do more, I think than one or two, it's gonna say
Speaker:sign up for a paid account, but you can do one or two searches for a day and
Speaker:you do that for like seven to 10 days.
Speaker:You're literally gonna have.
Speaker:Your entire content marketing strategy for the next 90 days.
Speaker:And that's gonna help you so much because you can just open up your spreadsheet.
Speaker:You can know what kind of content you're gonna film, and it's actually
Speaker:content that's useful, cuz those are the questions that people are already
Speaker:looking for the answers to on Google.
Speaker:And when you create content.
Speaker:Now, you know, this content that's being created on TikTok, even
Speaker:it's being indexed by Google.
Speaker:So More and more so short form video content is gonna start coming up on Google
Speaker:too, when people are doing searches.
Speaker:So it's really going to be to your benefit to make sure that when you're
Speaker:creating content, you're also creating it with a SEO strategy in mind.
Speaker:That means search engine optimization.
Speaker:Now, if you need help, Coming up with a marketing strategy for you,
Speaker:for your business, for your brand.
Speaker:If you're an entrepreneur, if you're a lawyer, if you're a business owner,
Speaker:you're a doctor, doesn't matter what you do feel free to reach out to me.
Speaker:I have a form in the show notes where you can schedule free consultation, and
Speaker:I would be happy to help you put together a content marketing strategy or help
Speaker:you with any of your marketing needs.
Speaker:And also if you're not familiar and comfortable with how to use Instagram or
Speaker:how to use T TikTok or how to create reel.
Speaker:We can actually help you with that as well.
Speaker:So I hope you enjoyed this episode.
Speaker:And if you did do me a favor and share it with your friends and your
Speaker:colleagues, because I know that everyone wants to know how to keep up with
Speaker:Instagram, cuz it changes so quickly.
Speaker:And as we know, there are times when your posts were getting more reach
Speaker:and now they're not getting reached.
Speaker:Your stories were getting me reach and now they're not.
Speaker:So it's really important to know what the new features are and start using.
Speaker:And I think that's gonna really help you expand your reach and reach a broader
Speaker:audience, I hope you enjoyed this episode and I will see you guys on the next one.
Speaker:Thank you for listening to the mesmerizing marketing podcast.
Speaker:If you found this episode valuable, please subscribe to the show.
Speaker:So you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful.
Speaker:If you could take a minute to leave a review and visit the podcast website,
Speaker:to check out all the latest episode.
Speaker:At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com
Speaker:and follow PLE on clubhouse.
Speaker:Her handle is marketing expert and also join her mesmerizing marketing
Speaker:club also on clubhouse for live rooms on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
