In this episode of Drug Diaries, Kaushik Trivedi engages with Uday Bose, a global leader at Boehringer Ingelheim, discussing the transformative impact of innovation in healthcare. They explore Uday's journey from pharmacoeconomics to leading global strategies, the challenges of patient access to innovations, and the importance of corporate responsibility in healthcare. The conversation also delves into the digital transformation of the industry, the significance of collaboration between large pharma and biotech firms, and the evolving role of customer experience in healthcare systems. In this engaging conversation, Kaushik Trivedi shares his insights on the pharmaceutical industry, emphasizing the importance of leveraging technology for sales performance, the industry's role in sustainability, and the need for better collaboration between healthcare providers and pharmaceutical companies. He reflects on his rewarding career, offering advice for future leaders in the sector while discussing the challenges of maintaining work-life balance in a demanding industry. Trivedi's passion for patient care and innovation shines through as he encourages others to find their purpose in healthcare. Chapters 00:00 The Impact of Innovation in Healthcare 04:31 Uday Bose's Journey in Pharmaceuticals 10:50 Transformative Changes in the Pharmaceutical Industry 16:04 Challenges in Patient Access and Innovation 18:23 Corporate Responsibility and Community Engagement 22:20 Digital Transformation in Healthcare 25:14 Collaboration Between Pharma and Biotech 29:15 Customer Experience in Global Healthcare 33:38 Harnessing Technology for Enhanced Sales Performance 38:50 The Pharmaceutical Industry's Role in Sustainability 41:40 Transforming Healthcare Collaboration 46:28 Personal Reflections on a Rewarding Career 52:22 Advice for Future Leaders in Pharma 55:44 Balancing Passion and Work-Life Dynamics