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2024: The Year Digital Becomes "Traditional"
Episode 548th July 2024 • Marketing Musings | Johnny Molson • Johnny Molson
00:00:00 00:04:07

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Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems.

Inside the Black Box, by Bob Hoffman:

Sources for current click through rates:

ISBA article on missing ad dollars:



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