50.7: A lot of people are getting into this business now, and they're not realizing the impact that it's gonna have on their life and what they're gonna have to do to be successful.

1:01.6:  An online business obviously requires a lot of technical stuff. 

1:33.4: If you're not tech-savvy, that's okay. Just know going into it that you're going to have to at least be adaptable and open to learning all this new tech stuff because once you learn it, you can totally do it.

1:49.4: You have to be willing to be a DIY person and go through the tech, the struggles, and the annoying little things that happen 

2:24.4: You're gonna have to plan your product assortment. You're going to want to identify your ideal customer, and you're going to wanna have a point of view if you don't have a fashion point of view for the person that you're trying to sell to. 

2:42.2: And I think it's important to know that the stronger your point of view is, the more you have a direction with your assortment and, and what you're doing and where you're growing and who you're catering to, all of that really matters these days. 

3:09.9: When you have a boutique having five core items that are just really good items that put a uniform together.

3:38.3: It's important to know though, when you're online, you have to be the face of this or you have to hire models.

4:32.1: It's important to know though, when you're online, you have to be the face of this or you have to hire models.

6:09.0: Social media is like having free newspaper and magazine advertising at your fingertips all the time. 

7:00.7: But for you as a boutique owner, it's also important for you to show up how you're wearing your own clothes.

7:39.0: You are the best influencer for your business.

Resources:

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