Full show notes for this episode can be found at https://jakehower.com/content-marketing-on-steroids-email-autoresponder-secrets-with-john-mcintyre/

You're listening to the Multimedia Marketing Show.

This is episode number 16.

Today's guest is John McIntyre from Dropdead Copy, who is

known as the autoresponder guy.

So essentially, John writes email series that can be sent out to your

customer base and help close sales.

While you ask, are we bringing on someone to speak about email marketing when.

The focus of the show is content marketing.

I feel it plays an integral role and it really helps build the

connection with your audience.

Email is still incredibly personal for most people.

Just about everybody manages their entire day via their email box.

Getting in, and I guess you could say getting traction in somebody's

email inbox is very important.

So we've brought on John, who's an expert in his field today.

So rather than hold off any longer, let's get straight into the interview

with John and speak to him about how you can go out and create your own

autoresponder funnel to help connect with your audience and also to sell more.\

John, how are you?

Fantastic, Jack.

Thanks very much for coming on.

And as you can imagine, or if you've been following along to the show out there,

listeners, you might've worked out that.

What I tend to do is consume information or learn information as I need it.

And so over the last few episodes, you will have noticed that I've

been bringing on people relevant to what I was learning at that time.

So one of the recent shows with James Wedmore was about moving

people from YouTube into your funnel.

And this is a natural extension of that with John today, who is

obviously an expert at moving people from that funnel into customers.

So John, I'd love.

For you now to give our listeners a little bit of a background about you and

how you've become the autoresponder guy.

All right, Jake.

So I moved to the moved to the Philippines in October, 2011, as

part of kind of an internship doing marketing for a resort there that wasn't.

Copywriting, that was something different.

So I was doing that for a while and around, maybe six months

after I arrived, I started getting involved in learning copy.

And the reason for that was that I, I had a product, right?

So it was a weight loss product, taught people how to lose a little bit of

weight with fresh fruit and vegetables.

Now, at first I was selling this product as a 30, 30 30 recipes, right?

So it was a very, what I call a commodity based title, just recipes, right?

And then, so what I did is I changed that title because it wasn't really selling.

So I changed the title.

I don't know where it came from.

Maybe it was a light bulb moment and I changed it to lose 10 pounds in

two weeks and that one simple change instantly caused people to buy it.

Like all of a sudden I, the amount of people buying it.

Increased by two or three or four times.

And that to me, really worked me up to the power of how I say stuff like

the way I present things and the way I communicate things with the

marketplace is extremely important to to being successful in that way.

So that was kinda like where copywriting started for me.

And I also knew that if I could be the guy that could knew how to make

money, that knew how to make myself money and knew how to make other

people and their businesses money.

There would always be demand for whatever I did, whether in a recession or

not.

Yeah, absolutely.

Yeah.

So it makes total sense.

So why autoresponders?

Autoresponders.

It was like a gradual shift when I started writing, I started

doing just random copy jobs.

I would maybe do a sales letter for someone or I did do an autoresponder.

But I wasn't really hip to the value that orders, order responders could

create for the small business owners.

So it was I guess I just found my way over a number of months, a number of weeks and

it transitioned into where I am right now.

And, as the order responding guy, which is something I did about a month ago for

positioning reasons, was to realize that I can either be a generic copywriter

and there's tons of generic copywriters.

Or I can start calling myself, and tell people that other people call

me this as well, as the autoresponder guy, which then positions me

as this guy who specifically...

Does autoresponder, still does sales letters.

That's fine, I can write, doesn't matter.

I can write either.

But, if people think, oh, I need an autoresponder, they're much

more likely to go, you can get an autoresponder from the autoresponder guy.

Which is way better than an autoresponder from just an ordinary copywriter.

Yeah, absolutely.

It sure is.

Now, one of the things I guess, which really attracted me to you, John, and

what you're doing, I've heard you on a couple of podcasts prior, but the

main thing was the fact that you've recently been recording a heap of videos.

So I guess you've prescribed to this content marketing strategy.

And that really built up my trust in inviting you on the show,

because I knew based on your videos, I knew you were an expert.

How have the results been with that to date?

I'm

just being, it's been, a little bit slow.

What that came from was I I've always thought of content marketing

is a very slow way to do things, but I was out with a friend one

weekend and we were, going hiking.

And we started talking about it, and I can't remember exactly what made me do it.

And I was like I'm going to do a video challenge.

I'm going to create 60 videos in the next 30 days.

And part of it was just, to see if I could do it, to have a bit

of fun, to do something that I hadn't really done before.

And I've had a few people say great videos, just same stuff you said.

Yeah, great videos, really like what you're coming out with.

But the way I'm thinking about it is it hasn't been,

it has been a little bit slow.

But that doesn't bother me because to me it's a long term thing.

So I know that in six months someone could be browsing around the website

and could finally, maybe they get a ton of value out of these videos.

And what really woke me up to it was I had a few people before I

started doing the videos that they would email me about Dropdead Copy,

that's the site, dropdeadcopy.

com and they, it had been a hobby, right?

I hadn't been putting much time into it, I'd post whenever

I, felt inspired to write.

That was about it.

And then I had a few emails from people and some of them said

that the content was incredible.

One guy even said that he printed out a number of my articles to

read, make notes and highlight, which I thought was incredible.

And that really made me think that's what the articles are doing.

I can do the same thing with videos.

Videos are easy to produce and it's just another way to communicate.

Some people are going to prefer videos to content.

So that's really got me up, got the ball rolling and

yeah.

Yeah, definitely.

Definitely.

And I can certainly see that long term I'd suggest that's a strategy

you should continue to focus on.

Now, what we'd like to do in today's interview, John, for our listeners

what we aim to do here is to provide some actionable advice that people

can take away from an episode and go and implement in their own businesses.

Now I would like to.

First of all, focus a little bit about the connection between

content marketing and introducing an autoresponder into your sales funnel.

And then after that, maybe we break down how we go about setting

up an autoresponder sequence.

How does that sound?

That sounds great.

Fantastic.

All right, so let's keep focusing on you for just a second and what

you're doing with these videos.

Have you spent any time?

I'm strategically thinking about how you're going to connect your

audience from viewing these videos on YouTube to getting them into your

funnel.

Absolutely.

The whole reason, and this goes back into marketing as a whole, like content

marketing and marketing as a very broad thing is the fundamental idea is you're

trying to get someone's attention and you don't want anyone's attention.

You want the attention of a very specific person.

So say a business owner like myself has something to sell.

I want the attention of people who need that product and who are likely to buy it.

All the other people.

I couldn't care less about right.

So when I am thinking about these videos, I have been and I've been

doing this with blog posts as well is that I because I'm positioning

myself as the autoresponder guy.

I want the attention of people who You don't need an autoresponder

right now or may need one in the future or are interested in

learning about autoresponders.

So the way I think about that is therefore I need to create content

that's going to interest those people.

I don't need to create generic copy content.

I do that from time to time.

But I read the big picture is really about getting the attention.

Of these people who want to know more about auto response.

So it's just great content about auto response.

So I've had a, it was a blog post I wrote called eBooks suck, which is about

why I don't think eBooks are a very effective way to get people onto the list.

A lot of the videos I've done are focused on.

How do I write autoresponders or how many emails should you have or

how to make people open your emails.

So by doing that, what that does is it gets the attention of people

who the attention of the people that want to get the attention off.

Yes, certainly.

That makes a lot of sense.

What I can take out of that is certainly that thinking strategically

about it is very important.

There's no point just going out there and producing content willy

nilly without the end goal in mind.

So I think for our listeners out there, if you can take anything from that is

to, if you haven't sat down and thought about strategically, what you want your

customers to do or your prospects to do is to actually sit down and focus on that

and then start molding content around it.

Okay, so if we continue going through your funnel, John, people view

these videos on YouTube and on your site, where do you take them from

that free content across into your autoresponder funnel at the bottom

of every post?

So I have a kind of a nontraditional blog website, theme most blogs have a, the

main content on the left and a sidebar on the right or the other way around.

I can set mine up.

So it's just one big page.

So the focus, when someone lands on the website, it's all in

the content, it's all in what?

What value I'm trying to give to them.

So at the bottom of every post, there's a section which at the moment,

it starts off by talking about what they want, and this is a key to.

An absolute key to copywriting, to sales copy, to marketing is that

instead of just writing what I want or what I think they should want, I'm

thinking, what do they really want here?

So at the bottom of every post, it says something like, would you like

to build an automatic sales machine?

And what that really does is I think a lot, it gets a lot of people's

attention and then they, I don't put the form there on the page.

I discourage people from doing that.

You want to make people click.

And then take them to another landing page where you can tell them a bit more

about what you're going to give to them.

And then, for me, on my page, the form is at the bottom of the page.

So I don't do this above the fold stuff.

I don't put the form in the sidebar or even on the, below,

right below the blog post.

I make people click over, then they read a bit more about

Basically I sell them on it.

So I tell them about autoresponders.

I tell them they're going to receive an autoresponder course, crash course,

basically, and where they're going to learn about how I write autoresponders.

I had a, how I write subject lines, how I create concept,

all those different things.

So then that means is that if someone actually ends up signing up, they're

very qualified there because they're going to be very interested in

autoresponders because they've taken the time to go and read that page, scroll

all the way down the bottom and find the place where they get to sign up.

Yeah, it makes a lot of sense.

And I think looking at one of your videos recently, you're talking about you tested

offering something as an upting bride against just the offering a newsletter

signup box on the bottom of every post.

So maybe before I actually delve into this, can you recap for the

listeners exactly what you're talking about in this video?

So what happened there was I, so I've had this autoresponder

about autoresponders out for a while now.

I thought a lot of blogs have a free updates.

We sign up and you get sent, send updates.

So I thought if people are signing up to this other list, they're

only going to want free updates.

That's a logical kind of thing.

So I do what most people do.

And I put the form, a little opt in box just below the post, just below

there's a little about me section.

And then you have the email updates section and almost no one signs up to it.

So yeah, so much more people sign up.

So that form's right there.

It's right below the blog post.

It's.

It's very easy to see it's right in front of you.

The other order is like the other list or funnel.

Someone has to actually click over to another page, like I said, and scroll

down the bottom and sign up there.

And that gets many more opt ins than the free updates box, which is right in front

of them.

And that's really interesting.

And it's I've to this date followed that free update strategy, thinking that

only people who are really interested in what I'm talking about or the

topic will sign up for free updates.

But I think what clicked in my head, watching your video is that you have

to direct people and you've got to get the right people on your list.

And by offering a free updates, you're not necessarily targeting someone

who's going to become a customer.

Cause I think what a lot of people miss is that when you have.

Free updates is that all you're doing is you're getting the attention of

people who just want to get updates.

That's all you know about them.

Whereas when you have a specific offer, such as I'm going to send

you a course about how to write autoresponders, everyone who signs

up to that is, I already know they're interested in autoresponders.

So there's a real critical, it's very simple, but it's a really critical

difference between the two things that, that a lot of people miss.

And they could really improve their, their content marketing efforts,

their marketing efforts as a whole by understanding this, that they need to get

specific attention, not broad attention.

Yeah,

definitely.

All right let's move down into the actual autoresponders then.

What's the typical structure of an autoresponder sequence that you're setting

up?

The ones I do for clients are usually 10 emails.

We usually send them, it'll depend on the situation and the context, but

usually every three days and it will be the first thing I will say, Hey, welcome

to, depending on whether it's corporate or a personal style kind of thing.

I might say, Hey, welcome to the family.

I can actually bring up my template.

So the first thing I will say something like, welcome to the family.

Hey, John Dropdeck Coffee Crash Course, which from now

onwards I'll refer to as DDC.

Real glad you're here.

Before I start, I have a question for you.

What's the most important thing in marketing in 2013?

Think about the answer.

I doubt you'll even get close, but give it a shot.

I'll give you the answer in in another email.

Now, what I've done right there is created an open loop, which is going to make them,

it's going to create tension so they're more likely to read my future emails.

The rest of the email essentially sets the stage.

I might say, ask them a couple of questions like that.

And then I might say I'm going to be sending you some information

about order respondents, right?

So you're going to learn some really valuable stuff about how to write

subject lines to get opened or how to write emails that really build a solid

relationship or how to get people to actually click or how to get people to

reply to your emails with these special questions or what questions you can

ask your audience to, that will get you valuable information on what you need to

say to them to get them to buy something.

So that's what I'll set the stage for in, in the first email and then the next.

Email two or email 10 is just delivering that value.

Whatever I've told them, I'm going

to give them.

Okay.

And that value that you're delivering, is it simply just value that they're

going to derive from the actual email?

Are you directing them to, I don't know that content in which you've

already potentially produced on site or something like that?

There's no

right answer here, right?

So I think most people seem to think that there's like an exact recipe, but the.

There's not, right?

The crucial thing is that you're helping someone.

And I read a forum thread this morning and someone said to me, someone posted

the question that they had just, they were getting more opt ins, right?

So they were getting more sign ups, they were happy with that, but

they wanted to sell them faster.

So they weren't happy with the fact that they were presenting someone with

a sales page after they signed up, and they wanted to sell them faster.

And I can't understand that, because if they don't...

If they don't know who this person is in the first place, they're

not going to sign up faster.

And if someone tries to sell them straight up, they're leaving a

huge amount of money on the table.

So what really needs to happen, and what most people don't do, is

they need to create value and help these people solve their problems

before they can sell them something.

There's a, there's an element of trust that has to be created.

Jay Abraham calls this is in another video I think I've done, is the

strategy of preeminence, which is...

You want to become your prospect's most trusted advisor.

So when they think about, I need to talk to someone about autorespondence,

I want them to think John is the autorespondent guy and I really trust him.

I like him.

He's the guy I want to speak to.

And the only way to do that is by giving them value.

So with that in mind, when it comes to emails and what you

put in them, it's about value.

That can be my blog posts or my videos.

That can be other people.

I'll send people to YouTube videos sometimes.

I will just include the content in the email.

But the essential overriding fact that has to happen, preferably in

every single email, is that you're helping this person one way or another.

Yeah, sure.

That's great.

I've got a couple of questions from that, but I think it's probably going

to pay to hold them for just a second.

And let's go through a typical sequence that you deliver.

So we've had a look at the first email, we've had a look at

delivering value in the next couple.

When do you start asking for a purchase?

Me

personally, I usually wait until email three or email four.

There's not really a right answer here.

It may be relevant or it may be valuable for you to suggest it earlier.

But what most people do...

I think Dan Andrews coined this phrase was they try and sleep with

their opt ins on the first date.

So they try and sell them way too soon.

It's like you're trying to meet a girl at the bar and you try

and sleep with her straight away.

But you ask her, let's get back to the hotel room now.

Instead of taking some time to, to, build a relationship.

Yeah there's not a right answer, but I would say you want to

establish some sort of baseline.

Then again, if they already know who you are, if they're already familiar

with Jake Powell, or they already know who John McIntyre is because of...

Maybe it's interviews that I've been on or different things like that.

There's not so much.

So there is someone has to take the time to understand what what's the

current state of the relationship between the prospect and the business

and what's going to make them move them towards the point where they're buying.

So if they're cold, then you don't want to pitch them for a few emails at least.

But if they're already fairly warm or if they're hot even, yeah, sure.

Tell them about the product straight away because they already know I can trust you.

But it's that kind of thing.

Does that make sense?

Yeah, it does.

It does.

And the question I really had about it, which makes me wonder, you're

talking about earlier about the fact that you're trying to warm up

somebody, but people will warm up and cool down at different stages.

So is there a way in which you can keep an autoresponder funnel going

that's going to capture as many people at the right time as possible?

You mean, so if you don't put a pitch in every email,

you're not going to get everyone?

Is that what you meant?

Yes.

And then on the flip side, if you're pitching too early, maybe you're

not going to get someone as well.

It's like, how do you keep as many people on site as possible?

I think part of it is understanding the,

the target prospect, right?

So the people who buy straight away, they're probably going to buy later.

There's a fairly good chance that if they're ready to buy, the first

email, I'm sure they're probably ready to buy in the third or fourth email.

Conversely, though, the people who would be ready to buy in the third or fourth

can be extremely pissed off when you try and sell them in the first email.

So there's more at stake when, you pitch too early than if you pitch too late.

And what I think another thing is that a lot of people think

about the sale as a one off event.

What people really need to do, what businesses need to do is

they need to think about this as an ongoing relationship.

So that first sale is just the first step.

Because this person, if you connect with them on an, on an intimate basis

and they, they like you and they trust you, they're going to be buying from

you for the next 12 months or for the next 5 years or for the next 10 years.

And that's, I think that's the secret to long term business growth.

These one off, one hit wonders.

They're leaving, it's a huge amount of money on the table.

There's a reason why guys like Jay Abraham...

Tell people that the revenue and the business growth can, a large

amount of it comes from the customer list, the people that you've already

sold things to, not the new people.

Yeah.

Yeah.

And I apologize, John, I'm pulling my thoughts together

as we're going through this.

I guess one way you can probably do it is of course design the autoresponders for

the different funnels or the different products you're looking to sell.

And I guess that you could almost have, and correct me if I'm wrong, potentially

you could have a master autoresponder sequence and then direct people into

more relevant sequences as you're going through that master sequence.

So Oh, you can do it with Aweber or Office Autopilot is one

that a lot of people rave about, which is, yeah you might have the master, the

main list, which is about weight loss.

And then you have, let's say in one email, in email three, you send people to a

video on YouTube about the raw food diet.

And what you can do with that email software is every person who clicks that

link to learn more about the raw food diet is you can put them on a secondary list.

So then when it comes time in the future for you to, maybe you have a product

that you're releasing in the raw food market, or maybe you're promoting someone

else's product, instead of sending it to the master list and pissing off all

the people that aren't interested in the raw food diet, you can just look at the

people who clicked on that link, because everyone who clicked on that link has

essentially put up their hand and said, I'm interested in, raw food, click that

and it's the same if they buy products.

Maybe you have a product that you sell and it's a raw food diet, like

you have a generic weight loss list.

So everyone is on our list, men, women they're all just interested in getting

healthier and losing weight, but you have a raw food product that you try and sell.

So then what happens is every person who buys that product goes

onto a secondary list and you know that everyone who on that list.

Is interested in raw food because they've spent money on it.

So if you were to have a, send out another offer or another product

or another something like that on raw food, you would send it to the

raw food list, not the master list.

Yeah, cool.

Makes a lot of sense.

All right.

Let's then get to the actionable part for our listeners.

Okay.

I'm a good example here.

I don't have an autoresponder sequence.

Let's say I'm selling a four week masterclass course for helping

people create a video system.

How do I go about setting up my own autoresponder?

So the first thing when I would talk to a client, I

would say who, so what is the product?

So you said it's a video system.

Yes.

Okay.

And what does it teach

people?

So video system, it shows people how to put in place a team around

you, which is going to allow you to produce consistent new style videos

and leverage it across the multiple channels in under 40 minutes per episode.

Okay, great.

Now, who, who was the target, like who was the target prospect for that?

target

prospects for that would be most of our listeners.

So content marketers who are running their own businesses and need more

time to focus on running their business rather than producing content.

Okay, great.

So what we have right there is we have the product, which

is this video this course, which teaches people how to do these videos.

And then you have the rough market.

Where you're trying to sell them to and the way I frame this up is there's

a bridge that you have to build from where the prospect is right now, which

is content marketers to where you want them to be, which is buying this product

and everything in between, which is the bridge is going to be the autoresponder.

So in a case like this, instead of saying, science marketing, a multimedia

marketing show list just for free updates or just something like random,

you would have something like, I'm sure that if you have this product, you

could probably create 5 or 10 emails of some really useful information

about how to do these videos, right?

Sure.

And you would, so you would create a course, 5 emails, 10 emails,

and you would, it'd be like the product, but a light version.

So you would tell them a lot about the what they need to do, but

wouldn't so much tell them how.

This is a really, this is a marketing technique you can use.

So you would tell them what to do in the emails.

And then you say if you want to get the how, or you want to get

the real nitty gritty details on how to do this, I explain

everything in this the free webinar.

I see you're promoting it with the webinar.

So you would go from website visitor to autoresponder subscriber to

webinar, and there are going to be more engaged webinar visitors.

And then you would, at the end of the webinar, I'm assuming that

you try and sell them the product.

So the autoresponder is just to bridge that gap.

Those people, the content marketers, you would use the, like a landing page to

capture the attention of those content marketers who are interested in video.

So the headline would be something like, are you interested in video marketing?

Or do you want to automate video, your video marketing process?

And what the headline is doing is it gets the attention of

the exact people you want.

And then you tell them I want to send you 10 emails or five emails to the crash.

It's, it's Jay Cowell's crash course to automating the video production.

And, sign up and I'll send it out.

And then you send them each, each email every three days.

And then have this free webinar which you could automate that as well.

So you could have that on email five and email ten or, every email.

So what you would do, but instead of pitching, instead of sending emails out

and say, Hey, my product's really good.

Here's why you should sign up.

You would just give them valuable information and then say, Look,

if you want to learn more, if you want to get more in depth in this

and you want to actually make it happen, here's the product.

That's how I would use an autoresponder

in this situation.

Yeah, cool.

All right.

Okay.

How about crafting individual emails?

I'm not big on really sneakily crafted sales pages, et cetera, et cetera.

I like speaking from the heart and making it relatively personal.

Is there like a template or something that you use through your copy

that our listeners can implement?

I don't really have a specific template I can use.

The main thing that people should keep in mind is they want to write like a talk.

Same way you talk to a friend.

The best way for this white box.

Would be to go and look at the emails that they've sent to their friends in the past.

Look at the subject lines that they've sent to their friends.

And look at the, yeah, the friends and family.

Because those emails are going to be relaxed.

They're going to be very casual.

They're going to be very personal and intimate.

And they, you want they should take that language and those, those ways

of doing things, and apply that to how they interact with emails.

Now, as for templates, I could probably create a template for that

first email and, you could, I'll create a page on DropJet Copy and

you can send people over there.

So that, and that'll give them like the email number one, the template for that,

which will set them up for the rest.

It'll, set the tone and show them how I write emails and, how they

can write the rest of them as well.

Yeah that's the main thing.

There's not much that can go wrong.

When you, yeah, just be conversational be very, be friendly.

Don't be too friendly because they might not like that.

And just give them good, valuable information.

Don't try and pitch them.

People hate to be pitched and these days it's like, it's information overload with

the internet and with everything else.

We have way too much information.

So don't try and pitch people.

Don't try and, do sneaky tactics or anything like that.

Just try and get their attention.

So if you're trying to get the attention of video people, that's what I mean.

Instead of creating a clever, entertaining, catchy headline,

all you need to say is, are you interested in video marketing?

Because that right there is going to get the attention of anyone

who's interested in video marketing, which is all you really want.

That's really it, write like a talk and provide lots of value and then

present the product that they're promoting in the context of that value.

You make it sound

so easy.

That makes sense.

Yeah.

I guess that really does it.

It resonates very strongly with me and your copy does also.

It's engaging.

It is.

It's like I'm having a conversation with you, reading

your text and it's to the point.

And I really appreciate that.

I'm not being sold using tricky tactics.

It's, and I think there's a lot of different ways to do it.

And you're going to figure out your own way.

I was speaking to James Franco the other day and you should see his emails.

The, they're like one paragraph with a picture and a link and that

works for him because he's built up an audience of people who they're,

no nonsense, they don't put up a sales hike or anything like that.

So they really appreciate these super simple, super Spartan emails.

So that could work.

It's just about understanding that like, it depends on the audience, the

people that you're trying to talk to, are they used to sales copy or are they

used to being especially in marketing, anything in marketing or internet

marketing is going to be way rude.

They've been overexposed, to the hill, to sales, copy and hype and all that.

So you don't want to do it to other people.

It might work.

So it's really about understanding who you're talking to.

That's the absolute key is understanding the

prospect.

All right, John, that's really great.

I think if we haven't done anything else in this episode, we've made it

really clear that all you need to really is focus on your customer.

If you understand your customer, then you can really write great copy.

If you, if it's coming from inside of you.

So how can our listeners find out more about you?

The best way is to go to my website, which is dropdeadcopy.

com.

I dropped that beautiful, but instead drop dead copy.

And that's where the videos are.

That's where the blog posts are.

That's where I hang out online.

That's fantastic.

And I believe you've also got a course coming up in the short term,

right?

So basically I can only handle, a couple of clients at a time.

So I've decided to convert the process I use into a product that's

going to be at the middle of March.

That'll be a four week course with our videos, audio.

Transcriptions, which it'll just walk you through step by step.

I think week one, we're going to do the big picture.

Week two will be the outline.

Week three will be writing it.

Then week four will be implementing it and the software.

So I'm just going to walk people through how I do water responders.

And it's really for small businesses.

You want to start leveraging auto responders to build a

relationship on autopilot.

Excellent.

So our listeners can just sign up over at dropdeadcopy.

com to get access

to that.

Dropdeadcopy.

com is the blog.

There's a link if they go to a blog post to the new product, or they

can go to Macintyre method, which is, I need to change my last name.

M C I N T Y R E method.

com.

That's brilliant.

All right, John, thanks very much for coming on today.

You've shared quite a substantial amount of information with

our listeners and I really

appreciate that.

Thanks, Jake.

Thanks for having me.