Austin Roebuck is Senior Manager for Global Customer & Commercial Communications at the Coca-Cola Company. For him, the future of digital marketing lies with companies who can make the most of their ESG compliance through effective storytelling that captivates consumers.
Brands need to choose what to maintain and what to enhance when it comes to their activities targeting the environment, society and governance. Find out more from Austin in this latest Shiny New Object podcast episode.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net