Artwork for podcast The Joy of Marketing
Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart
Episode 181st April 2022 • The Joy of Marketing • Machine Labs
00:00:00 00:22:56

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Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is.

They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target very specific groups of people with your smart ads.