In this episode, we use a metaphor to discuss the four secret ingredients for spicing up your sales process and increasing your conversion rates. Just like a four-course meal, each part of the sales process represents a crucial piece of the experience, and missing one can screw up the whole thing. We start with the appetizer, the first impression that potential customers have when they book a call with you. We explore why the booking process must be simple, frictionless, and intentional, just like a delicious and easy-to-eat appetizer. Tune in to learn how to make your sales process more tantalizing than a chocolate soufflé and get more bookings and sales!