In this brief episode I talk about how you can use private podcasts to create intimacy and connection with your audience.
If you are thinking about adding a private podcast into your business, focus on what value you are adding to your audience's experience, and less on what you get out of it. How do you want them to experience you and your brand?
If you haven't joined Private Podcast Week Make sure you head over to podcastthatpays.com to do so now, it's not too late.
See you there
xo
Angie
Okay, so this is gonna be a really
quick episode number one, because.
2
:My message is really succinct and I just,
there's something that I need to share
3
:about private podcasts and your business.
4
:And then number two, because this is my
third time trying to record it, because,
5
:you know, sometimes shit happens.
6
:And so the lesson here is that
sometimes shit happens, and
7
:especially when it comes to recording.
8
:I did a whole interview the other day.
9
:None of it recorded.
10
:Um.
11
:Things happen, like these are things
that are pretty expected, especially
12
:when you're dealing with technology.
13
:I just, now, when I, the first time I
recorded, tried to record this episode,
14
:my microphone was on mute, didn't
realize until I was finished totally
15
:the second time I tried to record it.
16
:Um, my microphone wasn't plugged
up all the way to the computer.
17
:Um, so there you go.
18
:There's that.
19
:Uh, so anyhow, there's just a little
message of it happens to all of us.
20
:Just keep going.
21
:We are in the thick of private
podcast week over and Angie land.
22
:And if you haven't signed up yet,
go to Podcast.base.com to sign up.
23
:There's still time.
24
:You still can get the private stream
and you still have time to listen.
25
:You can still participate in this
discussion in the group and the,
26
:we're having a live demo, um, of
actual Hello Audio Lindsay from Hello.
27
:Hello.
28
:Audio is going to come
and demo that for us.
29
:I'm gonna do some Q&A and
a and some coaching live.
30
:And then I'm going to show you
some behind-the-scenes inside.
31
:Look, first inside, look at my
new course about private podcasts.
32
:So go do that if you have it.
33
:here's the thing that I want to tell you.
34
:So I.
35
:In these discussions and in these
questions and, and we've been talking
36
:about like what our goals are and what
we wanna accomplish and how we wanna use
37
:private podcasts, those kinds of things.
38
:I've been really inspired by
everyone's innovation and creativity.
39
:It really inspired me to start a podcast.
40
:I'm like, I should start a podcast
that's literally about marketing and how
41
:people are using marketing creatively in
their business because I think it's so.
42
:Interesting.
43
:And I love to see the different
things that people are doing.
44
:And so the it, it's been really inspiring
and I had a client once who was a launch
45
:strategist and she told me that, and what
she told me really stuck with me because
46
:she told me that how she would approach
this with her clients, she would approach.
47
:What do we do for the launch?
48
:That question, like, do we do a workshop?
49
:Do we do a master class?
50
:Do we do a webinar?
51
:Do we do a challenge?
52
:Like what's that launch event gonna
be, that sales event gonna be?
53
:And her response, and what she
would always say to people is,
54
:it's not like, let's not just think
about what that is going to be.
55
:Like, it's not about what the sales
event is going to be, it's about how
56
:you want people to experience you.
57
:And for me, I just, that really
stuck with me because it's such a
58
:powerful way to reframe thinking
about how we create in our business.
59
:And I think that that really
drives the innovation versus.
60
:Coming to someone like me and saying,
okay, what have you seen work?
61
:What?
62
:What should I do?
63
:What am I, You know?
64
:And I think that there's a
time and a place for that.
65
:Yeah, there's a time and a place.
66
:Okay, this is how I wanna use it.
67
:How can I use your information and
expertise to help me create this?
68
:But I think when we go back to how
do I want someone to experience
69
:me, how do I want them to feel?
70
:What do I want this to
accomplish in my business?
71
:I think it's such a powerful
way to reframe and think
72
:about how we want to use this.
73
:I'll give an example.
74
:One of my clients, um, she's also
in private podcast week, and one of
75
:the things that she was saying she
wants to use her private podcast for
76
:is in conjunction with her events.
77
:Actually two, actually two people,
and I never thought about using
78
:it this way before because I
have an event and it was like.
79
:I could use the private podcast too
because there are some things that
80
:people need to kinda get their, wrap
their minds around before they get
81
:to the event that's gonna help them
to have more success at the event.
82
:And she was like, I wanna use
a private podcast for that.
83
:And I was like, that
is a really cool idea.
84
:And it's tied to their total
experience of your event, right?
85
:And I was like, Ooh, that's so cool.
86
:Plus, after the event, you could have a
private podcast stream, or you could have,
87
:you could add something to that same.
88
:Podcast stream after the event.
89
:So like there's a lead up, there's the
event, and then there's some things that
90
:they could do after the event or you can
stay in touch or maybe there's like call
91
:to actions that get them to take the next
step, whatever that is in your experience.
92
:Right.
93
:So I thought that was a really
cool idea and something I'm
94
:gonna still and be incorporating.
95
:So.
96
:You could do the same, but I want you
to think about how you want people
97
:to experience you, and I want you to
keep in mind that audio can be such an
98
:intimate experience where you get to.
99
:Form relationships and build
intimacy with your audience.
100
:Not just nurture them for the sale, but
like how can you truly connect with them?
101
:And I think when you think
about it in that way, logically,
102
:what can come next for them?
103
:How are they experiencing me?
104
:Are they coming into my Facebook group
and then, you know, I'm giving them
105
:a private podcast to get to know me.
106
:Okay, cool.
107
:Are they coming into, are
they coming to my event?
108
:And what would, what would enhance that
experience of them experiencing my brand?
109
:Do they buy my program?
110
:And then, you know, I, I don't know.
111
:There's so many different things and
so many ways you could think about it.
112
:So I wanna encourage your innovation.
113
:I wanna encourage you to think about
your private podcast as an experience
114
:and what you want people to experience,
how you wanna build intimacy and
115
:connection with your audience.
116
:I think that's a really powerful way.
117
:And so that's really
what I wanted to share.
118
:And.
119
:If you didn't sign up for private
podcast week, go and sign up for
120
:Private podcast week@podcastatpays.com.
121
:And if you have a innovative
idea of how to use a private
122
:podcast, please share it with me.
123
:Come over to Instagram at angm Jordan
and share with me in my DMS what you
124
:are thinking about, what your ideas are.
125
:Maybe we can go back and forth
and I can give you some feedback.
126
:That would be cool.
127
:Share 'em in my DMs and I would
love, love, love to hear from you.
128
:Okay.
129
:So thank you so much for being here,
and I will see you in the next episode.