Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.

In this, our 6th show, Ron and Fin chat with their first guest Archie Paton, non-exec director of Hibs FC and CEO of Openside Sports. For almost 30 years Archie has worked with top global sports organisations on creating clear brand propositions and how to bring this into the organisation from a strategic and operational perspective.

Listen in to find out how his 3 chosen tracks can be linked to Hibs FC, Carnoustie and the Open Golf Championship brands.

Tracks discussed:

The Pretenders - Brass in Pocket

Iron Maiden - The Number of the Beast

Guns n Roses - Sweet Child O Mine

(please note for rights reasons we cannot include the tracks for non UK listeners).

Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.biz

Intro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.com

License: CC BY (creativecommons.org/licenses/by/4.0/)