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Trying to make your podcast appeal to everyone can actually make it less interesting. In this episode, I look at why knowing who your podcast is really for can help you create better content, promote your show more effectively, and build a more engaged audience.

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It's tempting to want as many people as possible to listen to your podcast,

but that doesn't mean your podcast has to be for everyone.

Because when you start trying to appeal to everyone, it's very easy to lose

the things that made your podcast interesting in the first place.

Your topics become broader, your opinions become safer, and you might start

making episodes because you think they'll attract more listeners,

rather than because they're right for the audience you actually want.

So think about who your podcast is really for. What are they interested in?

Why did they choose your show instead of the thousands of others they could listen to?

And what would make them come back for the next episode?

Having a more specific audience doesn't necessarily mean having a small audience.

It means knowing who you're talking to.

And that can help with more than your content.

It can make your promotion clearer, help you choose better guests,

and even make your podcast more

attractive to sponsors who want to reach a particular type of listener.

So don't worry if your podcast isn't for everyone. It shouldn't be.

You don't need to make a podcast everyone wants to listen to.

You just need to make one the right people don't want to miss.

Until the next time, happy podcasting.