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How I Transitioned Off Insurance and Refilled My Caseload at $250/Session
Episode 4328th May 2025 • Business Of Therapy • Kelly McKenna, Therapist & Business Coach
00:00:00 00:22:00

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I want to give you a behind-the-scenes look at a part of my private practice journey that doesn’t always get the spotlight. It’s not super sexy or exciting, but… it was pivotal!

When I first launched my private practice, I was living in New York City with a full-time job, bills to pay, and zero wiggle room. Insurance was my lifeline! 

Getting paneled with insurance allowed me to quickly fill my caseload. I was able to replace enough income to confidently quit my nonprofit management job. 

I got paneled through Alma, which operates a bit like a group practice. By early 2021, I was bringing in $6k/month from insurance clients alone!

In this episode, I cover: 

  • Building a private practice caseload while paneled w/insurance + my experience with Alma
  • My transition from insurance-based clients to private pay at $250 per session
  • How to go about telling your existing clients that you’re getting off insurance
  • My advice for transitioning off insurance & growing your private pay caseload

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FREE Training: How to Market & Grow Your Private Practice on Instagram

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