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Earning Traffic to Your Website with Kris Reid
Episode 29723rd December 2021 • REI Mastermind Network | Real Estate Investing Strategies & Mindset • REI Mastermind Network
00:00:00 00:33:41

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Most entrepreneurs struggle to get more customers, so Kris developed a simple system to get your message in front of your ideal audience to predictably grow your business. So, how did he do it?

When the 2008 global financial crisis hit, Kris, then a Software Engineer from Brisbane, Australia, decided to build an online computer game. Like many online businesses, he struggled to get visitors to his website to play the game. Kris put his analytical mind to work and develop a simple system to get people to his website to play the game...and he did, by learning the rules of SEO!

Kris further developed his simple system to get businesses predictable profits by directing traffic to their websites. This was the birth of Ardor SEO. He now works with diverse companies and brands all over the world to help them get customers and make the profits that they’ve always envisioned. Indeed, his own passion for entrepreneurship, small businesses, veganism, and helping sustainable, ethical businesses directs his vision for Ardor and the company’s impact on the world.

Reach out to Kris at:

As you can already tell we have made some changes and a few more are on the way. If you are interested in what we have planned, head over to Patreon.com/REImastermind, and support the show today. Financial contributions are always appreciated along with a LIKE, SHARE, and REVIEW. It really helps us grow and reach more people with this valuable information. See you next time and tell a friend!

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"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - JD

Transcripts

::

We have Kris Reed on the call again at Kris.

::

Really appreciate you joining me.

::

Kris is with our Ador SEO.

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I'm going to make sure to have these links in the show notes, but you better really take a look at his website and I'll.

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It's a RDR.

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Ador and Kris has a great opportunity for you so you got to take advantage of this and it's all regarding backlinks and we're going to talk a little bit about that here tonight, but it's morning where we're Kristmas.

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Kris is in the future.

::

So Kris, I appreciate it.

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That's right, that's.

::

Right?

::

Jack coming to you from stuck.

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On in Vietnam but yeah, I mean it's always a pleasure to try and help business owners get their message in front of their ideal customer to grow their business.

::

So before we start, why don't you break down what you're offering everybody here today?

::

Because this.

::

This is a pretty killer opportunity, and if you're I mean they should just take your pin out and jot this down quick and take advantage of this because frankly, I can't believe Kris.

::

Is offering this?

::

For sure, so it's a little bit complicated, so.

::

Let me break it down for.

::

So one of.

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The secrets to ranking in Google.

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You know Google's.

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The search engine it's the only one.

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That matters, and one of the secrets the ranking.

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In Google is backwards.

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You need links to your website from other websites.

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The bigger they are and the more niche relevant they are.

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The better.

::

It is, that's how Google trusts.

::

You because anyone can write any crap they want on the Internet and Google has to try and filter out that.

::

Right, and So what we do is rank outlines in.

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Google, that's our that's.

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How gold SCO search in compensation and one of the crucial things we need are backlinks.

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So we need links from other websites, and So what we're offering and this is all paid for and sponsored by our clients.

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Is we give you free content for your website so we look at your.

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Website and based on the.

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Domain authority

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So how however many backgrounds you currently have coming?

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To the website.

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Builds up your domain authority and the Betty on the main FOD, the.

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Bigger the keywords.

::

And went for it, so we'll find a keyboard that's relevant to your business and that you can actually rank for you.

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Know if you've got a DA of like 20 then would it might be 100 surgeries a month. If you got a D 830 to 40 we might go for a keyword.

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It's got 500 searches month. You get a D850 plus and we can go after bigger keyword might have 1000.

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Which is money.

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So we'll find.

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Out keyword that you can actually rank more.

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That's relevant to your business.

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We'll write an article for you.

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We'll post it on your website.

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Look, SCO optimize it and we'll even.

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Add a back link to it to.

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Help it rank better in Google so you get free content that's SCO optimized.

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And that's going to promote your business and rank in Google and all of that is sponsored and painful.

::

By our points.

::

And so to apply for this, not everyone is going to be able to get this, and you could be useful for us and.

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You need that big website.

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But to apply for this and go to our door SCO. And that's a RDR co.com/content

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Sure, no, that makes.

::

That makes sense, yeah?

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It absolutely makes sense, and it's always worth going to your website anyway, because there's always there's.

::

There's always a great amount of content there just for people who are looking for information and are each just being.

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That's just, it's just a great resource regarding search engine optimization.

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I mean you, you and your team do.

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A great job.

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Now we last time you were.

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On we talked about how.

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We could generate predictable profit profits through.

::

You know, and if people wanted to check that out, check the back catalogue and I think it was like episode 197.

::

In fact I, I'm pretty sure that wasn't.

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Teach good memory.

::

I think that's I think that was the episode number.

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Come check that out.

::

It had a chock full of information regarding that.

::

But today we were going to chat a little bit about.

::

Uhm, how we could, uh, well, you and I were even debating us slightly when we started the episode regarding where people should focus their marketing efforts, you know.

::

And because I think, especially as real estate investors, we were like squirrels.

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Or dog, you know the you know we, we, we see we're chasing our squirrels in all these different directions we spread our marketing attention way too thin.

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And then we're not seeing the results we should expect.

::

Yeah, that that's true and.

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We see this.

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All the time, working with new clients, especially kinds of don't have a website.

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They'll get so.

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Granular and focused on what their logo looks like or what their brand name is.

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In fact, one of our newer clients.

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Right?

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We just spent a.

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Good zillion dollars with a branding agency.

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I tried to.

::

Dissuade them a little bit.

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At the start, but yeah, you.

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Time to do what they plan to do, and they went ahead and spent all this money with the branding agency.

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And then we're very disappointed, you know.

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People think so.

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So much that your logo matters.

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You know it.

::

It doesn't really.

::

There's you know there's much smarter marketers in mean.

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Seth Godin is one of them.

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And you know, I heard him speak recently.

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He that star.

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And he was on my show once by the.

::

Right?

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I'll get it out of here man.

::

You rubbing shoulders with Scott right there.

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He's a dog.

::

He's a brilliant guy.

::

And he was talking at Starbucks.

::

And he's like it's.

::

A stupid name from you know, a B grade sci-fi movie. You know their logo is 1/2 naked mermaid, you know.

::

Right?

::

That doesn't matter, right? They it's their brand promise. In manners you can go. You know, here in in Vietnam, anywhere in the US you.

::

Can go to a Starbucks.

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And you get the.

::

Same coffee, you get your, you know.

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Drinking these fancy companies but.

::

I I just.

::

Have a black.

::

But yeah, that's their brand problems.

::

You can get, you know, a latte or charging or whatever they're called.

::

Yeah, anywhere in the world and it's exact same.

::

It doesn't matter what your name is and doesn't.

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Wanna what your logo is?

::

And the same with you know websites.

::

When you're building a website, it's more important to get it in front of.

::

People you know you can if you have the.

::

Most beautiful website in the.

::

World No one sees it.

::

It's not going to mean.

::

Even the crappiest website on Earth, if you send enough traffic?

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To it will convert.

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That summer and.

::

Yeah you need.

::

You need to have some happy, medium and light.

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In there but.

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Don't get so.

::

Carried away, but it needs to be perfect.

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You know I love the saying it done is.

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Better than perfect.

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Get something out there and get it into the.

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World, you know.

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Just before we start.

::

Recording you like.

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Pitched a new.

::

Idea to meeting happened.

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I feel it was a.

::

Great idea, but.

::

Yeah, you and I can talk about ideas all day long.

::

It's until it's battle tested to see that people actually.

::

Want it, that's why.

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Support so get approach is like ready get.

::

It out to the world see.

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If people actually want.

::

It and then.

::

You know, if if so.

::

We you keep moving forward.

::

Right, so you know, can you spend a?

::

Little time talking about.

::

OK, we get.

::

We get a website up.

::

How important is it to have that consistent and regular new content on a website?

::

Well, depending what you what you're trying to do.

::

If you're trying to rank the website on Google, it's quite important you know, so Google doesn't trust new websites and they.

::

Don't trust little websites.

::

You know there's a.

::

Reason why Amazon ranks.

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It's not because they have good STL, it's because they had massive authority and.

::

And Google trust them.

::

So if people can't find anything better to rank for any product, they'll right now run games.

::

And so if.

::

You actually have any Commons website and you see Amazon in.

::

The search listings.

::

That's usually a good sign.

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'cause it's easy to beat Amazon 'cause they don't have good SCO at all.

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It's just.

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A massive authority.

::

The Google is looking for a decent search result.

::

And where the user is going to have a trusted search experience, so they're not going to get scamed and yeah.

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The credit card.

::

Detail stone, that's peoples Main goal is to not have people have a bad time and so when you have a little website, they're not.

::

Going to trust you.

::

So you need.

::

To make sure all your ducks are.

::

In a row.

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The SSL certificate is.

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You know, secure that you don't have broken links.

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They all or you know your website loads faster.

::

Google is going to grade you at a higher level, so get a website work.

::

One that.

::

Putting out content.

::

Is important, but really what you need to do?

::

Is build up.

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Your backlink profile.

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You need people linking to you 'cause if you.

::

Put out content and no.

::

One links to you then.

::

Google is just going to.

::

Think that no one cares, done in fact.

::

There's a.

::

There's an article that I.

::

I just

::

Well this article it's so powerful it's by.

::

A high trips.

::

Which is one of the.

::

The biggest SEO tools.

::

It's a fabulous tool.

::

And the title of this article is 19.63% of content, so over 90% content gets 0 traffic from Google. Like that's a huge claim, right?

::

And so they analyzed a billion pieces of content.

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A billion like.

::

That's a.

::

That's a pretty statistically rare.

::

Phone number and they found only 0.21% of content gets over $1000 a month, so that's almost nothing and.

::

You know, spoiler.

::

Alert and then one reason that your content doesn't get any traffic from Google is that the page doesn't have any backwards.

::

If no ones linking to your content, Google is not going to make it.

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'cause they don't care no one.

::

Else cares about it, so why?

::

Bother, so that's.

::

Just important you need.

::

To make sure that you're getting writing good content that people want to link to.

::

Now, as I mentioned, I guess a lot on podcasts.

::

One of the reasons I.

::

Do it is because.

::

It gets back lines to our website.

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It's great that I, you know, get our message directly in front.

::

Of our ideal customer I.

::

Hope there's lots of deals that.

::

People listening to this and.

::

Go oh.

::

Yeah, I want that guy to, you know.

::

To grow my business, but it's also.

::

I'm going to.

::

Get a really good quality.

::

Tackling yeah and that helps offspring better in Google and helps us get more clients 'cause it's hard to BS them right.

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I have to get up.

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To spend the time talking, you making the content.

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You have to.

::

Work for it and that's why backlinks.

::

Works so well.

::

That's why Google destroyed all the other search.

::

Sure, but you know you mentioned backlinks a lot of places that you would typically see back backlinks naturally from would be the social media networks.

::

You know people sharing your content on Facebook or Twitter or you even yourself on your Facebook page for your business.

::

Or on your Twitter account for your business?

::

Does that provide any lift?

::

So I mean it's.

::

Good to have all of the social.

::

Profiles you know, built like especially.

::

If you're very fledgling website.

::

That's fine.

::

It's it's good to have all of these profiles.

::

Like it's good to.

::

Have a group in my business no.

::

Matter where you are.

::

Even if you're an E.

::

Commerce website you want to?

::

Have the Google My Business 'cause it's.

::

A Google property and Google Trust Google profits, yeah.

::

Google My Business is the Google Maps listing.

::

But yeah, having a Facebook page having a LinkedIn page having a Twitter account.

::

Yeah, it takes.

::

Time to build all this stuff up a.

::

Scanning middle website.

::

Doesn't bother taking that time, so it's one way that Google can validate you, but you're legit.

::

Your real?

::

That's about the only premise that it has.

::

The only benefit has for ranking in Google.

::

Add a general post on a.

::

Facebook page or a Twitter account?

::

That doesn't help you see, oh.

::

It's great, but it yeah it can get in.

::

Front of people.

::

If it gets in front.

::

Of people but.

::

Google is not going to trust it because.

::

Anyone can create a Facebook.

::

Page of a Facebook account.

::

And or Twitter account and tweet.

::

Some it doesn't have.

::

Any of the you know?

::

The more where backlinks, the more niche relevant that background is and the bigger and authority like if you've.

::

Got a, uh?

::

Background from biggerpockets.

::

That means a lot more.

::

Yeah, bigger bubbles has.

::

A user profiles.

::

Right, so where people can create their own blog.

::

A back link in their Google understands is not as important as one of the main pages from Biggerpockets.

::

The further, deeper, down, and.

::

Isn't Biggerpockets website?

::

The less powerful that is, so there's.

::

Not all that going to the same, even from the same website.

::

If it's on.

::

The home page that's a way stronger background so.

::

But the main the main website has domain authority, but every page has its own page of.

::

Those so the.

::

The deeper down you.

::

Dive, the less powerful than the back.

::

Sure, OK, well you know that does lead me to, you know, we talked that I'm a bit of a nerd, so there's kind of some loaded questions, so I kind of know some of the answers to this, but I would.

::

I would suspect then that when you are, you do hire these.

::

These companies that can produce content for your websites because you want to become that authority.

::

Typically a lot of those companies are basically copying pasting stuff, and they're just selling the same content over and over to hundreds of other websites, so it's not unique content, so I'm Google has proven that they're smart enough to detect when that's happening too, right?

::

Google, well maybe.

::

The best ever army of software engineers and the.

::

Best software engineers on.

::

The planet, yeah, so don't try and.

::

Trip Google like.

::

That yeah, if.

::

Google has a bunch of penalties that they can.

::

Dish out to.

::

You, on the worst case scenario they can remove you from the search index, so you don't want to try and trick Google 'cause.

::

Even if you can trick them today.

::

They're going to find you in a year or.

::

Two years or three.

::

Years you can destroy.

::

Your brand you can literally get D index, you know.

::

You should think of the web.

::

Right?

::

Right, and This is why a website is way better than buying Facebook ads or even Google ads.

::

Or YouTube ads.

::

Is it you're?

::

Investing in and it's compounding it sounds like.

::

You're investing in the business it.

::

Gets more traffic.

::

It you know each and.

::

Every month it's like.

::

You you've been doing your podcast for a.

::

Really long time now.

::

And every episode of.

::

Builds up momentum and gets bigger and bigger and bigger you.

::

Know Facebook ads don't work like that.

::

You stop spending you stop getting over it.

::

I don't, so you know if you've been working.

::

On your website.

::

You know in every month you had extra 100 visitors a month. You know you need that you have 5000 visitors a month.

::

You know?

::

Do that for a couple.

::

Years and you've.

::

Got all the website you know, do you want to risk that by cheating the.

::

System, yeah, it's going.

::

To be giving you a really stable return, that's yeah so.

::

Don't try and cheat Google.

::

So that.

::

Does you know?

::

You mentioned the podcast, so something that I've been trying lately and I haven't really seen any benefit from it yet, so I I like your feedback on is that.

::

Over the past, I don't know month or so I've been transcribing the episodes, you know, feeding it into a into a system.

::

You know, Microsoft online, the their Microsoft Word online will even.

::

Suck in an audio file and transcribe it for you.

::

And then I've been putting it on the on the page.

::

How important is it for it to be like flushed out, well written and or can I just copy and paste that and?

::

Yes, so Jack.

::

Call it then.

::

Yeah, the nuances of SCO are quite.

::

Technical, but generally oh wow little Kitty cat.

::

But generally I would say the transcripts are bad thing.

::

For SCO

::

For the reason the it'll take out your keyword ratio.

::

Say that we wanted to rank this episode for real estate next year.

::

So what we do to work out what?

::

Sort of content we should put on a clients website if we.

::

Want to rank for real estate this year?

::

Is we search real estate go look.

::

At the top ten and look at the length of content they have.

::

You go OK, there's one page with five other words on pages, 800 words on pages, 1500 words. The average is 900 words.

::

So that's what Google's.

::

And in that 900 words you have real estate. SCO, you know five times and you.

::

Have all of these other words that are.

::

Related to it.

::

And we.

::

Got cool, that's all the.

::

The content it's.

::

The boxes that we.

::

Have to take to make people happy.

::

When you have a transcript for podcasts, yeah, sure we talked about real.

::

Say it's a little bit, but then we talked about Starbucks and Frappuccinos and Vietnam and.

::

All of the different.

::

Words of getting there, and they're not related.

::

To be able to say it's.

::

Young and so now your content rather than being 750 words.

::

That it has to be.

::

It's 3500 words and it's got all.

::

Of these other bits that.

::

Aren't relevant at all, and so it you know makes that piece of content less relevant.

::

Not keyword target.

::

So what would be better?

::

Is you know?

::

If you've got a.

::

Uh, a podcast episode that goes for 30 minutes and you just wanted one segment.

::

Yeah, OK.

::

We talked about real estate SEO for that 5 minutes in the middle.

::

That that's a little snippet meow you.

::

Have a page.

::

It's about real estate, it's you.

::

Know that that goes in the title title.

::

We'll say it's you over Kristmas.

::

And for moderate.

::

Description Something similar app a little, you know 5.

::

100 words long.

::

This is where.

::

Kris really talks about real estate.

::

It's yellow and blah.

::

Blah blah blah, but here's a little video.

::

Snippet of the podcast.

::

Seeing the whole podcast here full.

::

That's how you make the focus.

::

No, well you just saved me a ton of time then because I was getting tired of doing that thing.

::

Because you'd import it, you know, as good as those services are, they can only transcribe the spoken words so well.

::

And then you, you spend a ridiculous amount of time removing duplicate words and correcting spelling, and who knows what else.

::

And next thing you know you're a couple hours.

::

So so.

::

Also, I mean I.

::

Can show you when we finish the technicalities of it.

::

But what you should?

::

Do is look at your domain authority and then look at some keywords and basically.

::

I I can show you how you look.

::

At the range you go.

::

This is what?

::

We're capable of ranking for and so.

::

Then every episode that.

::

You do you rank?

::

It's the guest name, their business name and you know one keyword that they're renting for.

::

Every episode is going to get.

::

About 200 visitors a month. I mean you do you do one a week man in the.

::

Year you've got on.

::

All the website.

::

You know, so before we move on I have. I have a couple other questions for you, but our door COARD orco.com look for Kris Reed on LinkedIn.

::

I know that you're pretty active there as well, but.

::

Yes, Sir.

::

Did you want to point him anywhere else?

::

I know you also have Facebook.

::

That that.

::

That that's the best places.

::

That's the best places to get me.

::

Or if you can't spell.

::

Out or just Google the.

::

Coolest guy in STL and you'll see me.

::

So you know you talked about a site visitor visits, does Google Keep track of that too?

::

Like like I've?

::

I've got into the habit of making sure my URL is on my postcards multiple times so that if if they don't call me, at least they're going there.

::

I'm trying to get him to hit.

::

My website do those visits kind of count towards you?

::

Yeah, so if you came from somewhere else, Google doesn't know.

::

So Google has Google Analytics that people install on their website.

::

To track where.

::

People are going on your website and highly recommend.

::

Using it, it's a fabulous tool.

::

But Google swears that they don't use.

::

Google analytic data.

::

And people have.

::

Debate about.

::

In fact, I had a debate with Foundatio director yes yesterday.

::

We had that I I'm.

::

I'm on the side that people doesn't use that data because it would kind of be unethical.

::

For people to be using your.

::

Private data to, you know, help their search engineering so it.

::

I don't think that they do.

::

So then, if that is true, which is what they say it is, then they can't tell once you leave Google.

::

Now what they can tell?

::

Is say you search for the best real estate podcast.

::

Maybe you know your and your podcast turns up.

::

They click on it.

::

And then they come back to Google in five seconds and click on a different result.

::

People realize that you were a bad search result, like man that Jack got something good and down you go from the rankings.

::

In fact, a really good example of that.

::

Is a.

::

Super backwards, it called high pavement backwards and there was this SEO guy called Backlinko who wrote an article about how to get high Pagerank backlinks and if.

::

He's got such.

::

Domain authority that it ranked in Google for the keyword.

::

How to get?

::

And so people that are.

::

You know strongest looking at how to get high.

::

This article that had to get high page rank backlinks with ranking.

::

He said his traffic went through the roof and just a ridiculous one trend, but the bounce rate is very high because anyone who went to the page.

::

I mean there's nothing here but getting started to throw about nerdy stuff and so Google very quickly realized this page is not relevant to that topic at all and it dropped.

::

Very quickly from how to get high, but stayed where it belongs and how to get high page rank back.

::

So that's one way people can tell how good.

::

Your you.

::

Are on a search result.

::

They can't tell what someone doing on your website or if they came from a business card or an email or any other Ave.

::

OK, well I was always curious about that and if anything you know I I think you know as well as I do.

::

It takes what 8-8 or to ten impressions for somebody to take action, so at least I'm getting an extra an impression if I do get him to.

::

For sure, and that's

::

That's one really good point that you made is.

::

If people.

::

Will buy from those that they know and trust.

::

And so when you have someone coming to website, they don't.

::

Know you they don't trust you.

::

Don't ask them to book a call.

::

Or call me now or buy my thing.

::

It's, it's just too.

::

Aggressive, it doesn't work, but.

::

Every website should have a really good lead magnet, something that's relevant to you.

::

And in it.

::

She could say how it makes my life better.

::

Like sales?

::

People you know.

::

What's the steps we will take podcast and I?

::

Land on your.

::

Website, You know?

::

A great lead magnet be had.

::

Download our three most.

::

Uh, three best.

::

Episodes on how to make your.

::

Wheels say business better, yeah?

::

What's the benefit of it and get someone email address?

::

That's the whole purpose of.

::

The website is to get their email.

::

Address 'cause the.

::

Chance of.

::

Them searching something else and finding your website and coming back again is so minimal it's people need to know you before.

::

They're going to buy it buy from you, so get their email address.

::

You put something free that's a value and show them how it's going to improve their life so they actually download it.

::

And that and then your website you've done.

::

Then when you move onto the most important part which is a email nurture campaign.

::

But that's a whole another can of worms.

::

Well, since you know since.

::

We're talking about the podcast a few times here now.

::

What you know I've been trying to grow this show for quite a while.

::

Like based on what you know about the show and I'm sure you've been to my website like what are some strategies and it seems like everybody starting a podcast these days.

::

I mean that that's this isn't this isn't anything new?

::

I mean anybody with a microphone can start a podcast.

::

What are some strategies that?

::

I could could use to grow the show.

::

Yeah, so will you for.

::

One, you should identify what you're trying.

::

To do with.

::

The show, like you know, one of our clients and entrepreneurs imply with John Lee Dennis Massive.

::

He does a.

::

$1,000,000 a.

::

Year in podcast sponsorship.

::

So his goal is to.

::

Get as many downloads as possible, 'cause then.

::

It grows his sponsorship uh yeah.

::

What are you?

::

What are you trying to do?

::

You know one of our one of our clients does triple.

::

Net lease.

::

Yeah, one client of.

::

His is worth a.

::

Lot of money and so.

::

His podcast he doesn't.

::

Need to have 100,000 downloads.

::

There so you know he needs so.

::

You know, 10 people downloaded an episode, three of them become leads and one of them becomes a client.

::

And boom, that's.

::

Well worth the effort.

::

So you need to.

::

Work out what the hell you're doing for you.

::

Know for one, and then how you how you generally don't push that audience into being a lead, and that's you.

::

Know what you.

::

Should have on .

::

Every episode that you have, you know how?

::

How do you turn those audience members into recurring listeners and then into?

::

Into sales or whatever the .

::

Purpose of broadcast is.

::

Right? No, you know it's . It's kind of interesting because if you go to podcastindex.org, that's kind of a neat open source project that's going on. They've indexed now over 4,000,000 podcasts.

::

And to stand out in the crowd is getting increasingly more difficult.

::

But then if you take a look at the statistics they have running across the screen.

::

Only 524,116 of them have had a new episode in the.

::

Past 60 days.

::

So it's only a small fraction of those who are updating on a regular basis and over the past 10 days.

::

It's quarter of a million.

::

You know it's.

::

It's amazing how many podcasts start and then never progress.

::

But like I said you, kind of.

::

Get lost in the noise.

::

Yeah, and it was a man that made said the you know, secret to business success is you know, dusting yourself off and starting again.

::

You know entrepreneurs?

::

Get their ***** kicked on such a regular basis.

::

It's that consistency and keep doing it over and over and over and over again.

::

And that's what gets it down.

::

It's the same as building a podcasting is building.

::

Website, You know it's most people don't keep going.

::

You know they try.

::

They do three episodes.

::

And then they.

::

Quit you.

::

And that's the same with building website and saying being in business, why most businesses don't succeed is yeah they took money, it made.

::

They didn't keep going.

::

So seeing keeping going is there serious interest.

::

Well, you know what the podcast do it now I'm getting a little nerdy because I've been trying to study and figure some of this out and it's been interesting because, you know, it's like it's own search.

::

Engine out there.

::

It's like when you're when people are looking for podcasts, they're going to their podcast app.

::

They're they're searching for it.

::

That that's more likely where you're going to find it, and I've definitely found that.

::

The podcast name and your short description there is far worth more than.

::

The website, if that makes sense.

::

So like there's certain aspects that are searchable in those podcast apps.

::

Yeah, and so you need you need to.

::

Think about what people are searching for.

::

And look at it, you know.

::

If if your guests name like.

::

You had set.

::

Garden on like his name is very searchable.

::

Yeah, and so that's that's worth renting.

::

For you know people.

::

Business names, so Google has some great tools.

::

And I don't know enough about podcast.

::

Search engines to.

::

To know if they have similar tools.

::

To see what people are searching.

::

For but you can.

::

Assume if someone searching for something on.

::

Google that they're.

::

Also, going to be searching for it.

::

On podcasts and YouTube is.

::

The second biggest search engine on the planet.

::

So you know, work out what people are searching.

::

For on what your?

::

Capability and ranking for it is.

::

But also came down.

::

Begin with the.

::

End in mind, what are you trying to achieve?

::

'cause if you go for.

::

A keyword that might have big search volume, it might not.

::

Lead to a customer.

::

You know a good example of that.

::

Is a keyword.

::

Like smart man.

::

It has lots of search mode.

::

But what the hell?

::

Is someone searching for with searching?

::

So even if they can to website, are they going to buy?

::

Anything where you know a really, really targeted keyword.

::

Like where to buy a second hand iPhone on the South?

::

Side of Chicago.

::

You know, if that's what you.

::

Sell like boom that's your customer, yeah?

::

The search might be really small.

::

But it's going to lead to.

::

Asking and so think about that every single one what?

::

OK.

::

What is your actual customer?

::

Searching for and what are the transactional keywords like put by now on you know where to get this now where.

::

To buy this.

::

You know, anytime someone searching with the transactional keyword.

::

Search volume is going to.

::

Be last, but that person got their credit card.

::

Out and ready to go.

::

Right, so you know before I let you go.

::

I mean it like I look at.

::

I mean we, we've talked for well over half an hour already and but I I want to.

::

Leave people with one actionable thing that they can do right now to make a difference to their website.

::

We all probably have say again.

::

Came up.

::

It's what?

::

I mentioned we'll do it.

::

For you go to anotherratio.com.

::

Slash content will make you some content, will rank it for you and Google and you.

::

Don't have enough to be ready easy.

::

Well, you .

::

Took my closing away from me.

::

I was going to say exactly that.

::

So we've the people that get into real estate investing.

::

We've gotten into real estate investing.

::

We're not in this business to build websites, to become SEO experts.

::

That's where you come in and your team comes in and we have to start to recognize that our time.

::

The time that we would spend doing what you're talking about.

::

We could be talking then to the next distressed seller.

::

We could find that next opportunity and what the time you're spending on on building your website and SEO is a missed opportunity.

::

In the end, when you're when you're talking about opportunities that could be net you thousands of dollars.

::

No true Jack and.

::

And yeah, I'm

::

I used to be a software engineer.

::

The software you need for over 10 years.

::

I'm pretty technical and in all honesty out ICO analysts, basements, circles around me.

::

I took enough to like sound like I know what I'm talking.

::

About, but they'll beat me every day early, yeah?

::

It's it's difficult you.

::

Need to be an expert to rent a website?

::

It's super valuable, right?

::

So the people that are good.

::

At it they make a lot of money so.

::

It's it's it is hard to.

::

Do anything that's valuable 100 like real estate investing?

::

It's not easy.

::

Yeah, so like you.

::

You should work with that.

::

Experience, no matter what you're doing.

::

Right, so well with that.

::

I appreciate your time again, this was this is a great conversation.

::

We can always seem to find rabbit holes to go down.

::

But again, make sure you head over to our door C. Oh, that is a RDORC

::

O.com

::

Learn more about what him and his team offers.

::

Make sure to have those links in the show notes, but Kris, you always have an open invitation here, so I hope we can chat again sometime.

::

Well, thank you Sir.