In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News talks to Robert Lockyer, Founder and Chief Client Officer of Delta Global, about designing sustainable packaging for luxury goods.
Robert starts by walking us through the process of founding Delta Global, how he overcame the challenges of launching a business from the bottom up, and grew it to the size it is today. We then get an overview of Delta Global and Inspiring-i’s collaborative report ‘Navigating a Greener Future’ with key insights into consumer behaviours in Australia and the Asia Pacific region, their major focus on sustainable packaging, and how they compare to US and European consumers. The discussion also explores the increased adoption of preloved goods, the importance of packaging design that ensures kerbside recycling, and how excess packaging can deter consumers from luxury goods.
Throughout the session, we review the increased integration of sustainable packaging in the luxury goods market, how businesses can communicate their sustainability initiatives to their consumers, and how the design stages balance consumers' environmental and premium expectations. We wrap up with some advice for others who are eager to integrate sustainability into their luxury goods stream.
Links:
Sponsor - Trimatt
www.trimatt.com - 03 8761 6171 - info@trimatt.com
Delta Global
deltaglobal.co
Luxury Consumers want sustainabe packaging
www.packagingnews.com.au/design/luxury-consumers-want-sustainable-packaging
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MC: Grant McHerron
Host: Lindy Hughson
Producer: Steve Visscher
PKN Packaging News - © 2024
