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#73: Be Better - Is It Time To Test A New Channel? When and How To Do it
Episode 1313th February 2023 • The B2B Playbook • Kevin Chen & George Coudounaris
00:00:00 00:29:26

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Ever feel like there’s a new paid channel to test every week?

Ever wonder if it’s ever possible to be on top of it and not feel like you’re falling behind with testing such channels and that you’re not missing out on the next big channel?

As we revisit the evergreen principles for getting ahead of new paid ad channels, we also discuss channel attribution modelling and some more interesting paid ads you could consider now that you’ve got a few paid ads successes and failures under your belt.

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Episode 47

Episode 48

Episode 49


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