Omnichannel has been a major trend for years now. But it's something that some retailers still struggle with. And there is no clear-cut best example of omnichannel retail. In this episode, retail transformation expert, Oliver Banks, explores why this is. Plus, you'll hear the 5 key components to focus on to make you the best omnichannel retailer out there.

Listen to this episode to discover:

• Examples of great omnichannel retailers.
• What should you focus on first as you start to improve your omnichannel journey.
• The 5 key components of becoming the best omnichannel retailer.

Show notes at obandco.uk/176.