Artwork for podcast Selling the Couch
306: How to Show Up Imperfect In Your Marketing
24th March 2022 • Selling the Couch • Melvin Varghese, PhD
00:00:00 00:33:52

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If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but perfectionism makes us less authentic and connected. Join us to learn more about being OK with being imperfect.

Samara Stone is a return guest to the podcast, and I’m thrilled to welcome her back! In addition to her work as a therapist, Samara is a branding expert who has a curated community, Be Full Grown, for black women over 40 who are ready to imagine, create, and live a life of their own design. Samara is in the process of launching a podcast, and she has already proven her courage in showing up imperfect through some major life difficulties. We will discuss how we, as clinicians, can show up imperfect when perfectionism always has a pull on us. Samara also shares helpful guidelines for sharing appropriately on social media, which is something we all need to keep in mind. 

Be Full Grown

You’ll Learn:

  • How things have changed in our field in beautiful ways; “Your Saturday self CAN show up on Monday morning.”
  • Why many therapists struggle with perfectionism and are afraid to show up as 100% human
  • Why clients appreciate transparency because it conveys a non-judgmental attitude
  • Why there is a huge shift happening in how we understand marketing and our personal brand
  • How therapists need to share enough about the real dynamic  of themselves so clients can see the healing possibilities
  • How Samara decided to share on social media the experience of her divorce a few years ago 
  • Why we have to be polarizing at times in order to find our true audience–and that’s OK
  • The importance of realizing that you can’t and won’t appeal to everyone
  • How to use your clear purpose and intention to determine how much of your life to share on social media


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Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

We'd LOVE To Partner With You!

➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit  ➡️ Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists: https://sellingthecouch.com/podcastingworkshop

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Thrizer

Thrizer can help private pay therapists transform out-of-network therapy into an in-network experience to help you attract and retain private pay clients! First, Thrizer can help you instantly verify your client's out-of-network benefits ahead of their first session using Thrizer's free Instant Benefits Calculator. Then, just by charging clients via Thrizer's payment platform, you can automatically submit claims for them and even let your clients just pay their co-insurance for sessions (similar to in-network copays) to help them afford therapy upfront and skip the reimbursement wait post-deductible. Thrizer covers the rest of your fees upfront and waits for reimbursement on their behalf! They also have a Superbill Uploads feature if you'd like to instead offer your clients a resource to manage their own superbills. They manage all claims end-to-end so you or your clients don't need to deal with any of the insurance stress. Please visit sellingthecouch.com/thrizer and enter the promo code “STC” and receive waived fees for your first $2500 in charges.

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