🎙️ On this episode of The Shift Spotlight™, we're uncovering how fast-growing companies scale their marketing—without hiring a full-time CMO.

Host Winter Paskins sits down with Jennifer Zick, founder of Authentic Brand, for a powerful conversation on marketing strategy, leadership clarity, and what it really takes to grow without burning out. 💥📈

✨ Inside this insight-packed episode:

✅ How Authentic Brand helps $5M–$100M companies scale and prep for successful exits

✅ The hiring lessons Jennifer learned the hard way—and how to make smarter, objective decisions

✅ Why EOS® has been a game-changer for her team’s structure and clarity

✅ The real reason companies need to double down on marketing right now

✅ How CEOs can set better boundaries, take clarity breaks, and lead without losing themselves

If you’re a growth-focused leader looking to scale smart and stay sane, this one’s for you.

🎧 Tune in now—and share with a founder who's ready to lead with clarity.

Podcast Guest:

◾ Jennifer Zick – Founder, Authentic Brand | www.authenticbrand.com

Hosted by Winter Paskins | www.gcestrategicconsulting.com

We are actively seeking podcast guests. ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.

Think you'd be a great guest on the show? Apply HERE!