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Hello and welcome to the Crochet Business
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School podcast, where you can use your crochet
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to build a business that will give you the lifestyle
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you've been dreaming of.
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Do you have to show your face to use video?
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So video video is a big thing right now.
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All the social media platforms are prioritising
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video content over anything else.
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If you type in anything into the Google search
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box, one of the first set of results that comes up
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are video results.
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Google owns YouTube, so it's prioritising
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YouTube videos.
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Pinterest, Facebook, Instagram, they're all
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prioritising video content overwritten posts.
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It's the thing.
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It's what everyone's doing and taking advantage
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of.
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I mean, look at TikTok.
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Look how that platform has exploded just on
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short videos.
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So how can you take advantage of this trend for
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video content being pushed forward without
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having your face on video?
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I get it.
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It's anxiety inducing having to put your face on
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video.
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Do I look okay?
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Is my makeup right?
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Is the lighting right?
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Do I look like I have a double chin?
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I find it utterly anxietyinducing and I will do
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anything to avoid putting my face on a video.
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I mean, we look at Instagram and look at all
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those perfect pictures.
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The Kardashians are the worst for that.
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But what we forget is that they are heavily
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filtered.
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So when we come on ourselves with no philtres,
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no professional makeup artist, it does make us
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feel inferior and it can be so anxietyinducing and
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you just end up not wanting to do it.
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So what else can we do so we can get our
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content and our message out there without
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putting ourselves on the camera?
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Fortunately, there are other options.
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So the first is you can talk.
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So I could take this podcast and turn it into a
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video and all it would have on there is some
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pretty wave pattern.
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There are apps that can do that for free, so you
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can just have your voice on there.
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Another one is to make a slideshow so you could
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take photos of your current products.
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You could take photos of you creating
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something.
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The different stages load each picture into Canva
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and then download it as a video.
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And then it will just show each photo in turn as a
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video.
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Canva will also let you add text to each photo.
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So you can add a little bit of detail of what you're
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doing in each picture.
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Or you could even add a voiceover.
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They're absolutely let you do that as well.
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And that's a great way of creating video content
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without being on camera at all.
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You could do a PowerPoint presentation and use
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that as a video.
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You don't have to have your voice on there
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either.
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You can just do it as words on a picture.
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Another way is to just show your hands.
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These are types of videos I make all the time, is
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that I just show my hands doing crochet.
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Now that might sound boring to us as we crochet
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all the time, but to customers who don't, crochet
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is fascinating.
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So if you're selling physical products, if you're
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selling what you make, showing your item being
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made is absolutely fascinating to your customers
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because in general, those who buy Crochet don't
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crochet themselves, so they are absolutely
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fascinated by the process of something being
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crocheted.
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For me, I mostly sell patterns, so I will make
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videos of how to do certain stitches tutorials on
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how they're made.
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I will do videos for my patterns and they're all
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just showing my hands.
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It's very rare you'll find a video with my face on it.
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It's a very rare day.
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I feel confident enough to do that, so I avoid it
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like the plague, which is also why I'm doing this
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podcast, because I don't want to do it facing a
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camera to go on YouTube.
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No, thank you.
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I'm not the makeup type person, so applying
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makeup is just like hard work to me.
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So I'm going to stay off camera as much as I
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possibly can.
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But as you see, there are lots of other options.
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So you can take advantage of this trend with
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video content without having to show your face
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on the camera.
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So don't let this fill you with anxiety.
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You can still take advantage of all this, and the
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great thing is that you can repurpose your video
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content.
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So if you make a slideshow of what you make,
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then you can just take a single photo of that and
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put it in a normal post with what you're doing as
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a caption and break that down into a written
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post series so you've got all bases covered.
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If you have a longer video, you can cut that down
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into segments and just have it a short video to go
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on TikTok.
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The longer video can go on YouTube and on
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Instagram and Facebook.
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You do have to reformat it for the right size for
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the platform, but Canva can help you out with
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that.
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And most video software will be able to resize for
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the platform you're working on.
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So you don't have to remake the videos for every
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platform, you just have to do a bit of fiddling
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about the sizes.
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But Canva is your best friend.
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I highly, highly recommend it.
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Canva is free to use and you can do an awful lot
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on their free version if you haven't tried it yet, I
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can't recommend it enough.
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And that's pretty much all there is to making
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videos without showing your face.
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It doesn't have to be complicated, it doesn't have
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to be anxietyinducing, you can still take
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advantage of the traffic videos will bring you, and
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you'd never have to show your face.
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Thank you for joining me on the podcast today.
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I hope that's giving you some things to think
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about and if you'd like to hear more about what's
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going on in Crochet Business school and would
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like tips advice and want to know when the next
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podcast is out, then subscribe to my newsletter
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using the link below.
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So that's it for me and I shall see you next time
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for the next episode.
