Video content is king right now on every social platform and search engines. But it can be super anxiety inducing for you to be in the video.
How can you take advantage of the popularity of video without showing your face?
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Hello and welcome to the Crochet Business
Speaker:School podcast, where you can use your crochet
Speaker:to build a business that will give you the lifestyle
Speaker:you've been dreaming of.
Speaker:Do you have to show your face to use video?
Speaker:So video video is a big thing right now.
Speaker:All the social media platforms are prioritising
Speaker:video content over anything else.
Speaker:If you type in anything into the Google search
Speaker:box, one of the first set of results that comes up
Speaker:are video results.
Speaker:Google owns YouTube, so it's prioritising
Speaker:YouTube videos.
Speaker:Pinterest, Facebook, Instagram, they're all
Speaker:prioritising video content overwritten posts.
Speaker:It's the thing.
Speaker:It's what everyone's doing and taking advantage
Speaker:of.
Speaker:I mean, look at TikTok.
Speaker:Look how that platform has exploded just on
Speaker:short videos.
Speaker:So how can you take advantage of this trend for
Speaker:video content being pushed forward without
Speaker:having your face on video?
Speaker:I get it.
Speaker:It's anxiety inducing having to put your face on
Speaker:video.
Speaker:Do I look okay?
Speaker:Is my makeup right?
Speaker:Is the lighting right?
Speaker:Do I look like I have a double chin?
Speaker:I find it utterly anxietyinducing and I will do
Speaker:anything to avoid putting my face on a video.
Speaker:I mean, we look at Instagram and look at all
Speaker:those perfect pictures.
Speaker:The Kardashians are the worst for that.
Speaker:But what we forget is that they are heavily
Speaker:filtered.
Speaker:So when we come on ourselves with no philtres,
Speaker:no professional makeup artist, it does make us
Speaker:feel inferior and it can be so anxietyinducing and
Speaker:you just end up not wanting to do it.
Speaker:So what else can we do so we can get our
Speaker:content and our message out there without
Speaker:putting ourselves on the camera?
Speaker:Fortunately, there are other options.
Speaker:So the first is you can talk.
Speaker:So I could take this podcast and turn it into a
Speaker:video and all it would have on there is some
Speaker:pretty wave pattern.
Speaker:There are apps that can do that for free, so you
Speaker:can just have your voice on there.
Speaker:Another one is to make a slideshow so you could
Speaker:take photos of your current products.
Speaker:You could take photos of you creating
Speaker:something.
Speaker:The different stages load each picture into Canva
Speaker:and then download it as a video.
Speaker:And then it will just show each photo in turn as a
Speaker:video.
Speaker:Canva will also let you add text to each photo.
Speaker:So you can add a little bit of detail of what you're
Speaker:doing in each picture.
Speaker:Or you could even add a voiceover.
Speaker:They're absolutely let you do that as well.
Speaker:And that's a great way of creating video content
Speaker:without being on camera at all.
Speaker:You could do a PowerPoint presentation and use
Speaker:that as a video.
Speaker:You don't have to have your voice on there
Speaker:either.
Speaker:You can just do it as words on a picture.
Speaker:Another way is to just show your hands.
Speaker:These are types of videos I make all the time, is
Speaker:that I just show my hands doing crochet.
Speaker:Now that might sound boring to us as we crochet
Speaker:all the time, but to customers who don't, crochet
Speaker:is fascinating.
Speaker:So if you're selling physical products, if you're
Speaker:selling what you make, showing your item being
Speaker:made is absolutely fascinating to your customers
Speaker:because in general, those who buy Crochet don't
Speaker:crochet themselves, so they are absolutely
Speaker:fascinated by the process of something being
Speaker:crocheted.
Speaker:For me, I mostly sell patterns, so I will make
Speaker:videos of how to do certain stitches tutorials on
Speaker:how they're made.
Speaker:I will do videos for my patterns and they're all
Speaker:just showing my hands.
Speaker:It's very rare you'll find a video with my face on it.
Speaker:It's a very rare day.
Speaker:I feel confident enough to do that, so I avoid it
Speaker:like the plague, which is also why I'm doing this
Speaker:podcast, because I don't want to do it facing a
Speaker:camera to go on YouTube.
Speaker:No, thank you.
Speaker:I'm not the makeup type person, so applying
Speaker:makeup is just like hard work to me.
Speaker:So I'm going to stay off camera as much as I
Speaker:possibly can.
Speaker:But as you see, there are lots of other options.
Speaker:So you can take advantage of this trend with
Speaker:video content without having to show your face
Speaker:on the camera.
Speaker:So don't let this fill you with anxiety.
Speaker:You can still take advantage of all this, and the
Speaker:great thing is that you can repurpose your video
Speaker:content.
Speaker:So if you make a slideshow of what you make,
Speaker:then you can just take a single photo of that and
Speaker:put it in a normal post with what you're doing as
Speaker:a caption and break that down into a written
Speaker:post series so you've got all bases covered.
Speaker:If you have a longer video, you can cut that down
Speaker:into segments and just have it a short video to go
Speaker:on TikTok.
Speaker:The longer video can go on YouTube and on
Speaker:Instagram and Facebook.
Speaker:You do have to reformat it for the right size for
Speaker:the platform, but Canva can help you out with
Speaker:that.
Speaker:And most video software will be able to resize for
Speaker:the platform you're working on.
Speaker:So you don't have to remake the videos for every
Speaker:platform, you just have to do a bit of fiddling
Speaker:about the sizes.
Speaker:But Canva is your best friend.
Speaker:I highly, highly recommend it.
Speaker:Canva is free to use and you can do an awful lot
Speaker:on their free version if you haven't tried it yet, I
Speaker:can't recommend it enough.
Speaker:And that's pretty much all there is to making
Speaker:videos without showing your face.
Speaker:It doesn't have to be complicated, it doesn't have
Speaker:to be anxietyinducing, you can still take
Speaker:advantage of the traffic videos will bring you, and
Speaker:you'd never have to show your face.
Speaker:Thank you for joining me on the podcast today.
Speaker:I hope that's giving you some things to think
Speaker:about and if you'd like to hear more about what's
Speaker:going on in Crochet Business school and would
Speaker:like tips advice and want to know when the next
Speaker:podcast is out, then subscribe to my newsletter
Speaker:using the link below.
Speaker:So that's it for me and I shall see you next time
Speaker:for the next episode.