1811 – Brand Strategy with Chaya Glatt of Brand Authority

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder, Brand Strategist & Copywriter, Chaya Glatt.

Chaya Glatt is a name that resonates with clarity and purpose in branding. Her expertise in crafting compelling messages and positioning businesses to shine in their respective industries is remarkable. Chaya shared her approach to branding, which is both structured and intuitive, ensuring that a brand's essence is communicated effectively to its target audience.

Chaya introduced the "MAD formula" – a strategic framework for Market, Audience, DNA. This formula is the cornerstone of her methodology, guiding businesses to understand their market, connect with their audience, and express their unique brand DNA.

In an era where AI tools are becoming increasingly prevalent, Chaya emphasized the irreplaceable value of human analysis and perspective in branding. While AI can assist with certain tasks, it needs to have the nuanced understanding of human emotions and the subtleties of social interaction that are crucial for creating messages that resonate on a deeper level.

Chaya also shared her philosophy on social media engagement, particularly on platforms like LinkedIn. She advocates for a focus on providing value and maintaining a human touch in all interactions. This approach fosters genuine connections and helps brands stand out in a crowded digital landscape.

Key Points from the Episode:

Chaya Glatt's role as a brand strategist and copywriter
Importance of understanding the customer's perspective and using the "MAD formula" (Market, Audience, DNA) for messaging
Challenges of creating effective messaging and limitations of AI tools
Chaya's philosophy on social media and being valuable and human in interactions
Kaya's engagement process with clients and free resources available on her website

About Chaya Glatt:

Chaya Glatt, a seasoned brand strategist, business name specialist, and copywriter, boasts a decade-long track record of elevating high-performing businesses into influential brands.

As the innovative mind behind the MAD brand strategy formula, Chaya has become an international speaker and the force behind Brand Authority, a training program designed for marketing creatives. In her own words, she describes herself as the "Mad strategist for brands" and a "Copywriter-par-brilliance."

Through her dedicated team, Chaya assists businesses in gaining recognition, clarity, and desirability. Her approach involves crafting impactful brand names, distinctive voices, strategic positioning, and compelling web copy that not only steal the spotlight but shatter the stage, ensuring brands stand out amidst the formidable competition.