Shownotes
Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.
We catch up with Pam Didner who is a B2B marketing consultant, podcaster, keynote speaker and author of 3 best-selling books.
Some of the questions we discuss include:
- What are the key areas marketers should consider when introducing sales enablement in their organisation to make it a success?
- What are the most common pitfalls when sales and marketing are attempting to collaborate? How do you best tackle them?
- How can sales benefit from existing content marketing infrastructure within their organisation?
- Which trends can we expect to crystallise in the coming years?
- What is to be considered for somebody who starts out in a sales enablement role and for somebody who is managing sales enablement globally for the first time?
Here are some of the resources referenced in this episode.
