Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be creating separate content on YouTube or simply repurposing these podcast episodes on YouTube.

As a result of coaching, taking courses, and obsessively (nerdily) studying YouTube, I have decided to finally leap into YouTube in 2024. In today’s session, I’ll share what went into this decision for me and what you should consider as a current or aspiring therapist podcaster. 

You’ll Learn:

• How our fears are usually rooted in some sort of trauma or feeling unseen or unheard
• Top considerations for me in starting out on YouTube:
• YouTube is intentionally appealing to podcasters and is becoming an ever more popular podcast platform.
• Putting a video editing team in place (Flocksy) makes the jump to YouTube much easier.
• YouTube (owned by Google) is very beneficial for discoverability and SEO.
• I plan to use the best of both playlists (podcasts, YouTube) and feed platforms (Facebook, Instagram, and LinkedIn).
• I plan to use “Walden months” to prioritize self-care and big projects. (My inspiration is the commitment to be a fully present family man and what I learned from Tim Ferris’ 2020 blog, 11 Reasons Not To Become Famous.)
• How I plan to keep you updated and document my YouTube journey in the weekly STC Newsletter 
• Why I’m grateful for the support of STC listeners on this new path that has me feeling vulnerable, nervous, and fearful

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Course Creator Starter Kit

I know that many of us are thinking and planning for the upcoming year. If an online course is on your radar, I want to encourage you to download our free online course starter kit. It's a seven-day email course that will help you validate your course idea. Now, it's going to be 10 years for me as a course creator next year, and the validation part is the most important part of an online course. You can download it over at coursecreatorstarterkit.com.

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