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A TikTok Plan for Public Sector
Episode 6915th September 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:23:22

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Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted. 

In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it.

As marketers and comms professionals you’re probably feeling adrift watching on as social media undergoes another chrysalis; and every platform trying to become the top social butterfly. 

The battle is real. So, let’s take this time to pause, reflect and prepare to take action. 

As always, I have you covered! 

Coming up in episode 69: 

  • What I really think about Instagram and Facebook going all TikTok 
  • Even Google is admitting TikTok is taking its search traffic 
  • Why TikTok needs to be front and centre of your 2023 social media plan
  • I speak to Jim Macnamara, Group Head of the GovComm Group in Australia who has been working with New South Wales Department of Health on TikTok campaigns


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.