What if the fastest way to strengthen your GTM strategy isn’t building a new capability but acquiring one?
Sometimes the smartest move isn’t adding more resources, it’s owning the right asset in your market.
You’ll learn:
- The four types of GTM assets that create real market leverage
- The three moments when “buy vs build” becomes a serious strategic decision
- A simple framework for building the investment case and payback maths
- A 90-day integration approach that connects the asset directly to pipeline
If you’re responsible for growth, this episode will help you move beyond simply adding resources and start thinking about acquiring leverage.
Listen to discover how the right GTM asset can shift your position in the market — and why the next strategic question you ask might not be “who should we hire?” but instead:
“Is there an asset we should own?”
New episodes Tuesday, Thursday and Saturday.
More from Phil Hayes-St Clair
Subscribe to my weekly Leadership Letter (and get immediate access to my Frameworks Vault)
FOR CEOs
If you’re stepping into bigger leadership moments and want support at the CEO level, explore my CEO Coaching.
FOR GTM LEADERS
If you're ready to build a repeatable GTM system that actually closes deals and creates leverage for your organisation, apply to join The Partnership Lab
Find me on LinkedIn
The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.
PS - Have a CEO guest recommendation for the show? Share this link with them.
