On this episode, Christian Karasiewicz and Jim Fuhs of Launch Your Live we cover 5 reasons why you should use live video. We will cover this through the use of SMART goals. It can be broken down as follows:

Specific - Who is your specific audience in regards to live video. The who, what where, when and why.

Measureable - How often do you plan to go live and what do you plan to achieve by going live, and how will you measure progress.

Achievable - Do you have the resources and capability to go live? If not, what will it take you to get to the starting point.

Realistic - Are you able to commit to the time and scheduling required to have a live show. Is your topic something that has an audience and can allow you to carry on your live production with valuable content.

Timely - Do you have a start date of when you plan to launch your live video project and do you have an end date in mind? Will it be continuous or have seasons?

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