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Marketing and Finance (MAF) Podcast - Roger Edwards interviews great people from Marketing and the world of Finance 16th September 2015
MPAF60 – Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories
00:00:00 00:35:43

MPAF60 – Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories

MPAF60 – Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories

In this week’s episode I talk to Fiona Murphy who is Editor of Cover Magazine.

It’s an interesting look behind the scenes.

How they collect news stories. Commission articles and analysis. And divide content between the print and online versions, and the soon to be launched mobile app.

Listen to Fiona’s views on how we can push positive protection stories and how you can get involved.

That's all right here in Episode 60 of the Marketing Protection and Finance Podcast.

Who is Fiona Murphy?

Fiona is a journalist and Editor of Cover Magazine, the specialist protection publication from Incisive Media.

Links and Show Notes.

For links to the books and apps mentioned by Fiona, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk