Creating a podcast requires a lot of work from recording, editing, to promoting. That's why knowing your TOI or your Topic Of Influence is one of the essential steps. It helps you:
Be more spontaneous & confident in talking to your audience
It allows you to enjoy what you do even if it's a lot of work
It allows your listeners to feel your passion through your message
Assessing which podcast category, industry, or niche you belong to helps you save time, energy, and effort.
